#21 GA4 features we need to see in 2022 (with George Mendham)

This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass).

The main features we see GA4 needing are:
- Views (or a good enough replacement)
- Session and product/item scope custom dimensions and metrics
- Updates to the Data API for the rest of the standard dimensions and metrics
- Enhanced report filtering and sorting (including regex filters)
- Release of a Google Optimize integration
- Release of an Admin API
- Full launch of Measurement Protocol (currently in beta)

Dan mentions about getting store visits in UA which you can by following this guide https://bit.ly/3qY3DJe.

In other news, Dan downsizes and George meets a Witcher!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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