The Measure Pod

This week Dan and Dara discuss a listener submitted topic on how to measure the return on analytics. After arguing about the flawed premise of the quest, they explore different ways that analytics specialists and analysts can measure a tangible return for their hard work.The key ways that were discussed to measure the impact (or return if you will...) of analytics is via: - Optimising marketing campaign ROAS - Improving website/app CVR via testing and CRO programs - Product optimisation to reduce churn or improve engagement and thus LTV - Time saving via automation and trusting the data - Impartiality meaning that you can recommend the best course of action, even if it's not the most popular - Damage control - minimising negative impact when it's inevitable (i.e. COVID-19)In other news, Dan hosts and Dara parties!Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513yMusic from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.Full show notes and transcript over at https://bit.ly/.The post #38 How do you measure the return on analytics? appeared first on Measurelab.

This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them. They discuss the nuances and pain-points they have come up against, and what to look out for whenever using any of the built-in models.The blog post from Dan they mentioned on how the Universal Analytics Campaign Timeout works is at https://bit.ly/3LRdolG.Here's a good resource on how to build various attribution models using the GA4 BigQuery export data from Krisjan Oldekamp at Stacktonic - https://bit.ly/3sdfuVa.In other news, Dan watches snooker and Dara goes full Downton!Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513yMusic from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.Full show notes and transcript over at https://bit.ly/3vKimuT.The post #37 How attribution works in Google Analytics 3 and 4 appeared first on Measurelab.

This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.The new EU data and privacy controls recently released in GA4 - https://bit.ly/38CtxwU.The newest fields in Google Data Studio for the Google Ads connector for shopping campaign (including custom labels) - https://bit.ly/3rXkAVG.The full blog post from Dan they mentioned that spurred this topic can be found on Dan's website at https://bit.ly/3vOiete.The event types they discussed are: - Enhanced Measurement - Automatically collected - Recommended - Custom - Customised (although Dara's suggestion of 'Dependent events' is way better right?!) - Audience triggeredIn other news, Dan decorates up and Dara goes full Viking!Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513yMusic from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.Full show notes and transcript over at https://bit.ly/3LrMFvZ.The post #36 Events, events, events – explaining the various GA4 event types appeared first on Measurelab.

This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when you come to migrate everything from Universal Analytics to Google Analytics 4.Not much to mention or link to in this episode - but thanks for reading the show notes (if you are)!Dan's two questions he asks when it comes to seeing if you need to migrate some data from UA to GA4 are; Is this data needed? And if yes, is this needed in GA? Remember GA (GA4 more so than UA) is a marketing tool, so if it won't help you measure your marketing activity, then it probably doesn't need to be in GA. This is a general rule, there are exceptions of course.In other news, Dan sweeps up and Dara gets gardening!Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513yMusic from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.Full show notes and transcript over at https://bit.ly/3KaLShG.The post #35 Is tracking too much a bad thing? appeared first on Measurelab.

This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO. The pick out their favourite talk and the relevance and application in the analytics world wherever possible.Check out Dan's Marvel-themed Google Analytics 4 presentation slides on "The role of GA in the future MarTech stack" over at https://bit.ly/3JKL3M9.Dan's pick is from Will Critchlow on "Lessons from hundreds of SEO A/B tests" - https://bit.ly/3vh2vTj.Matthew's pick is from Michael Van Den Reym on "Automate the technical SEO stuff" - https://bit.ly/3Oc1wwl.Liam's pick is from Harry Sumner on "Stat packages: the secret recipe to getting SEO implemented" - https://bit.ly/3M7mvPa.Dara's pick is from Max Hoppy on "How they teach you to be creative at Google" - https://bit.ly/3xrQ9KI.In other news, Dan games, Dara runs, Liam gets techy and Matthew paints!Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513yMusic from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.Full show notes and transcript over at https://bit.ly/3KPjiDt.The post #34 MeasureFest and brightonSEO – April 2022 debrief (with Liam Grant and Matthew Hooson) appeared first on Measurelab.

This week Dan and Dara talk more about the announcement from Google on sunsetting Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage.The key takeaway is DO NOT PANIC! Just focus on getting GA4 setup up to a good level before 1st July 2022, and we can think about how to get at the UA data after 1st July 2023.The PIVOT framework to help get GA4 set up - https://bit.ly/38w00Vx. And check out episode #7 for the deep-dive of PIVOT with the author George Mendham.Details on the Data Studio update to have up to 50,000 rows in tables - https://bit.ly/3NMljCn.Simo's 4 recommended Custom Dimensions to be able to pull out the hit-level data from UA (from 2015... damn I feel old) - https://bit.ly/3sEwNPI.They also mention a few tool such as Funnel (https://bit.ly/3uOUy7q), Stitch (https://bit.ly/3u81MED) and Fivetran (https://bit.ly/3x2z5dZ) to help aid in transferring data out of your analytics and marketing tools into a data warehouse or dashboard.Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513yMusic from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.Full show notes and transcript over at https://bit.ly/3NOL1WR.The post #33 What to do as the sun is setting on Universal Analytics appeared first on Measurelab.

This week Dan and Dara are joined by Jenni Stacey to chat SEO measurement and how Google Analytics is (if at all) useful. Jenni shares how they work across different search engines, and how things like Core Web Vitals changes things in SEO.See our post on the announcement from Google on the sunsetting of Universal Analytics in 2023 - https://bit.ly/3uqhvhl.See more details on Core Web Vitals over at https://bit.ly/3tygzIl.Jenni mentions a few products in the conversation, they include: - Semrush - https://bit.ly/3wzSFhz - Google Search Console - https://bit.ly/357UIy0 - Silktide - https://bit.ly/3qAXIdXAnd a quick definition of 'SERP' for the uninitiated - it stands for Search Engine Results Page.Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Jenni - https://bit.ly/3qAWKhP - Measurelab - https://bit.ly/3Ka513yMusic from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.Full show notes and transcript over at https://bit.ly/3NmC2M8The post #32 Measuring SEO (with Jenni Stacey) appeared first on Measurelab.

This week Dan and Dara are joined by Kelvin Newman to chat all things brightonSEO and MeasureFest. Kelvin shares how they come about, what the future holds and the ideas behind the fringe events in general.Details on the new UTMs GA4 have just stealthily released - https://bit.ly/3qejLHa.And for the new GA4 homepage (sure, why not) - https://bit.ly/3ie5d5S.Find out more information on brightonSEO and get your tickets for the April 2022 conference at https://bit.ly/360DFi4.And get your tickets for MeasureFest on 6th April and see Dan talk on 6th April at https://bit.ly/3HaiHdE.In other news, Dan goes to far, Dara gets sherlocking and Kelvin gets riding!Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Kelvin - https://bit.ly/3JqojSg - Measurelab - https://bit.ly/3Ka513yMusic from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.Full show notes and transcript over at https://bit.ly/3ImjAjh.The post #31 The brightonSEO and MeasureFest story (with Kelvin Newman) appeared first on Measurelab.

Dan and Dara react to the big news (bombshell) from Google about them sunsetting Universal Analytics in 2023.The announcement from Google can be read in full at https://bit.ly/3thHJDq.Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513yIf you want to join Dan and Dara on the podcast, or want to suggest a topic for them to chit-chat about, email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.Full show notes and transcript over at https://bit.ly/3IjNTqx.The post (BONUS pod) Google is sunsetting Universal Analytics! appeared first on Measurelab.

This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about some of the differences and their strengths and weaknesses, and who they think the target audiences are for each.The Measure Slack gets yet another honourable mention, this time for their #adobe-analtyics channel. Join your fellow analytics enthusiasts over at https://bit.ly/3CzzRji, whatever your flavour.Liam also shouts out Adobe Experience League for AA support as a good resource - https://adobe.ly/3I2XuSL.In other news, Dan falls for Ted, Dara gets his sssnake on and Liam gets Elden!Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Liam - https://bit.ly/3t1DwDJ - Measurelab - https://bit.ly/3Ka513yPlease leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.Full show notes and transcript over at https://bit.ly/35LUGw8.The post #30 Why use both GA and AA? (with Liam Galliers) appeared first on Measurelab.