The Measure Pod

This week Dan and Dara are joined by Kelvin Newman to chat all things brightonSEO and MeasureFest. Kelvin shares how they come about, what the future holds and the ideas behind the fringe events in general. Details on the new UTMs GA4 have just stealthily released - https://bit.ly/3qejLHa. And for the new GA4 homepage (sure, why not) - https://bit.ly/3ie5d5S. Find out more information on brightonSEO and get your tickets for the April 2022 conference at https://bit.ly/360DFi4. And get your tickets for MeasureFest on 6th April and see Dan talk on 6th April at https://bit.ly/3HaiHdE. In other news, Dan goes to far, Dara gets sherlocking and Kelvin gets riding! Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Kelvin - https://bit.ly/3JqojSg - Measurelab - https://bit.ly/3Ka513y Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3ImjAjh. The post #31 The brightonSEO and MeasureFest story (with Kelvin Newman) appeared first on Measurelab.

Dan and Dara react to the big news (bombshell) from Google about them sunsetting Universal Analytics in 2023. The announcement from Google can be read in full at https://bit.ly/3thHJDq. Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513y If you want to join Dan and Dara on the podcast, or want to suggest a topic for them to chit-chat about, email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3IjNTqx. The post (BONUS pod) Google is sunsetting Universal Analytics! appeared first on Measurelab.

This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about some of the differences and their strengths and weaknesses, and who they think the target audiences are for each. The Measure Slack gets yet another honourable mention, this time for their #adobe-analtyics channel. Join your fellow analytics enthusiasts over at https://bit.ly/3CzzRji, whatever your flavour. Liam also shouts out Adobe Experience League for AA support as a good resource - https://adobe.ly/3I2XuSL. In other news, Dan falls for Ted, Dara gets his sssnake on and Liam gets Elden! Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Liam - https://bit.ly/3t1DwDJ - Measurelab - https://bit.ly/3Ka513y Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/35LUGw8. The post #30 Why use both GA and AA? (with Liam Galliers) appeared first on Measurelab.

This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods of doing are, and what to look out for when analysing the performance of the offline channels. Check out Simo Ahava's post on the best practice (and recommended) Custom Dimensions you should set up in Universal Analytics asap - https://bit.ly/3sEwNPI. Here a nice picture of a happy red car :) - https://bit.ly/3hCNJzY. Check out Dan's new blog Danalaytics and sign up the the mailing list to get his new posts as soon as they are published - https://bit.ly/3CbhBga. In other news, Dan gets blogging and Dara goes classical! Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb. - Dara - https://bit.ly/3vzV0bO. - Measurelab - https://bit.ly/3Ka513y. Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3hzjd9V. The post #29 Can you track offline marketing in GA? appeared first on Measurelab.

This week Dan and Dara are joined by Peter O'Neill to talk about how he founded MeasureCamp and what the journey was like from the very first one, through COVID, to what the future holds for the analytics unconference. Detail on the new Google Data Studio (GDS) data blending SQL join features - https://bit.ly/3BRcLUY. Check out all the upcoming MeasureCamp dates - https://bit.ly/3pemYpo. And keep your eye out for MeasureCamp London tickets when they are releases - https://bit.ly/3LTyOPL. If you're going to MeasureCamp London, get in touch with Dan on LinkedIn to arrange a meet up and chat all things analytics over a beer - https://bit.ly/3JQKHEb! In other news, Dan goes to a skate shop, Dara gets fuego, and Peter gets sporty! Full show notes and transcript over at https://bit.ly/3t74Q23. The post #28 The MeasureCamp story (with Peter O’Neill) appeared first on Measurelab.

This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away from the rest of the business. The GA4 BigQuery connector has finally started enforcing their 1 million daily event export cap, and has released an event export filtering tool to reduce the export if you are breaching the limit - https://bit.ly/34Quu2X. GA4 has launched the first phase of their DV360 link (and for the first time for the free version of GA!) - https://bit.ly/3I4qCty. Google Data Studio has released an updated connecter to the new and improved SA360 - https://bit.ly/3gSEkDS. Heatmaps are now supported in Google Map visualisations in GDS - https://bit.ly/3H1yril. The BigQuery connector in GDS now supports down to 1 minute data freshness - https://bit.ly/3sODmhF. GDS now also supports their native navigation when embedding the reports (finally)! In other news, Dan is a jackass and Dara gets (more) cultured! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3s7SwiZ. The post #27 Common Google Analytics mistakes to avoid appeared first on Measurelab.

This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential. They talk about why GA4 can't do it, and what you'd be missing if you don't invest in an MMP if you want to run marketing campaign to you app. Check out Derek on LinkedIn - https://bit.ly/3gCfSX9. Register for the next MeasureSummit - https://bit.ly/3rFLwJz. UA versus GA4 Google Optimize links including feature and limit comparisons - https://bit.ly/3svFpH1. How to link Google Optimize to Google Analytics 4 - https://bit.ly/3uCPWTH. In other news, Dan goes outside, and Dara gets cultured, and Derek bakes! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3JkEJLC. The post #26 App attribution for dummies, and web analysts (with Derek Ooi) appeared first on Measurelab.

This week Dan and Dara take a walk down memory lane and chat about how they got into the weird and wonderful world of analytics. Episode 4 - What makes a good analytics consultant - https://bit.ly/3L5Qszb. Episode 18 - What is analytics maturity today? (with Steen Rasmussen) - https://bit.ly/3AUzNtV. In other news, Dan and Dara go to the pub! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #25 Dan and Dara’s analytics journey appeared first on Measurelab.

This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4. The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u. Check out the announcement from Looker back in November 2021 stating they are rolling in the Data Studio team into their own https://bit.ly/3r6V2Fv. Grab yourself a ticket to MeasureFest on 6th April 2022 and come see Dan do his talk on "the role of GA in the future MarTech stack" IRL https://bit.ly/3HaiHdE. In other news, Dan and Dara top up on some TV! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #24 What will the role of GA be in the future? appeared first on Measurelab.

This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general. In the news, the announcement of the data-driven attribution model rollout in GA4 - https://bit.ly/3qJ7Kdp. Also, the update to GTM to be able to load Google scripts from your tagging server - https://bit.ly/3AiD8Tc. There are many references and links to resources and people in this episode, please visit the show page for them all! In other news, Dan falls out over and Dara feels fresh! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #23 How to keep up with analytics appeared first on Measurelab.