The Measure Pod

This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away from the rest of the business. The GA4 BigQuery connector has finally started enforcing their 1 million daily event export cap, and has released an event export filtering tool to reduce the export if you are breaching the limit - https://bit.ly/34Quu2X. GA4 has launched the first phase of their DV360 link (and for the first time for the free version of GA!) - https://bit.ly/3I4qCty. Google Data Studio has released an updated connecter to the new and improved SA360 - https://bit.ly/3gSEkDS. Heatmaps are now supported in Google Map visualisations in GDS - https://bit.ly/3H1yril. The BigQuery connector in GDS now supports down to 1 minute data freshness - https://bit.ly/3sODmhF. GDS now also supports their native navigation when embedding the reports (finally)! In other news, Dan is a jackass and Dara gets (more) cultured! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3s7SwiZ. The post #27 Common Google Analytics mistakes to avoid appeared first on Measurelab.

This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential. They talk about why GA4 can't do it, and what you'd be missing if you don't invest in an MMP if you want to run marketing campaign to you app. Check out Derek on LinkedIn - https://bit.ly/3gCfSX9. Register for the next MeasureSummit - https://bit.ly/3rFLwJz. UA versus GA4 Google Optimize links including feature and limit comparisons - https://bit.ly/3svFpH1. How to link Google Optimize to Google Analytics 4 - https://bit.ly/3uCPWTH. In other news, Dan goes outside, and Dara gets cultured, and Derek bakes! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3JkEJLC. The post #26 App attribution for dummies, and web analysts (with Derek Ooi) appeared first on Measurelab.

This week Dan and Dara take a walk down memory lane and chat about how they got into the weird and wonderful world of analytics. Episode 4 - What makes a good analytics consultant - https://bit.ly/3L5Qszb. Episode 18 - What is analytics maturity today? (with Steen Rasmussen) - https://bit.ly/3AUzNtV. In other news, Dan and Dara go to the pub! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #25 Dan and Dara’s analytics journey appeared first on Measurelab.

This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4. The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u. Check out the announcement from Looker back in November 2021 stating they are rolling in the Data Studio team into their own https://bit.ly/3r6V2Fv. Grab yourself a ticket to MeasureFest on 6th April 2022 and come see Dan do his talk on "the role of GA in the future MarTech stack" IRL https://bit.ly/3HaiHdE. In other news, Dan and Dara top up on some TV! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #24 What will the role of GA be in the future? appeared first on Measurelab.

This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general. In the news, the announcement of the data-driven attribution model rollout in GA4 - https://bit.ly/3qJ7Kdp. Also, the update to GTM to be able to load Google scripts from your tagging server - https://bit.ly/3AiD8Tc. There are many references and links to resources and people in this episode, please visit the show page for them all! In other news, Dan falls out over and Dara feels fresh! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #23 How to keep up with analytics appeared first on Measurelab.

This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model. Check out Tom over on LinkedIn at https://bit.ly/3IkAE9R. Check out Jellyfish at https://bit.ly/33jrKdJ. The announcement of DDA in GA4 is at https://bit.ly/3trPcA7. In other news, Dan falls over and Tom cooks up a storm! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #22 Data-driven attribution – the past, present and future (with Tom Woods) appeared first on Measurelab.

This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass). The main features we see GA4 needing are: - Views (or a good enough replacement) - Session and product/item scope custom dimensions and metrics - Updates to the Data API for the rest of the standard dimensions and metrics - Enhanced report filtering and sorting (including regex filters) - Release of a Google Optimize integration - Release of an Admin API - Full launch of Measurement Protocol (currently in beta) Dan mentions about getting store visits in UA which you can by following this guide https://bit.ly/3qY3DJe. In other news, Dan downsizes and George meets a Witcher! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #21 GA4 features we need to see in 2022 (with George Mendham) appeared first on Measurelab.

This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible. They cover the various ways that BigQuery is an amazing tool to take your analytics to the next level, and all of the things you'd want to do in BigQuery depend on having a set of historic data to query. The full blog from Lace on this subject is here. Get started and link GA4 to BigQuery by following this guide https://bit.ly/31Iqu2B The new beta Amazon Redshift Google Data Studio connecter can be used directly in GDS, but the details are at https://bit.ly/3GMnNfR. The Google Cloud Pricing Calculator Lace mentions is at https://bit.ly/3yb0qcs In other news, Dan plays more games, Dara is allowed out and Lace gets festive! The post #20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers) appeared first on Measurelab.

This week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a bid deal or not. They get into the use cases it fulfils for UA and how/if tools like Google Data Studio, BigQuery and the GA4 explore workspace will be able to fill the gap. Check out the GA Google Sheets add-on over at https://bit.ly/3IdEFNJ, or find it in Google Sheets under Extension>Add-ons>Get add-ons. In other news, Dan pots some balls and Dara gets magical! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #19 Sheets, the unsung hero of GA appeared first on Measurelab.

This week Dan and Dara are joined by Steen Rasmussen from IIH Nordic to discuss how to approach and access analytics maturity in the modern era since COVID-19. Check out IIH Nordic's 4-day work week over at https://bit.ly/3HTtjyr. In other news, Dan measures himself, Dara stays in and Steen gets social! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #18 What is analytics maturity today? (with Steen Rasmussen) appeared first on Measurelab.