#32 Measuring SEO (with Jenni Stacey)

This week Dan and Dara are joined by Jenni Stacey to chat SEO measurement and how Google Analytics is (if at all) useful. Jenni shares how they work across different search engines, and how things like Core Web Vitals changes things in SEO.

See our post on the announcement from Google on the sunsetting of Universal Analytics in 2023 - https://bit.ly/3uqhvhl.

See more details on Core Web Vitals over at https://bit.ly/3tygzIl.

Jenni mentions a few products in the conversation, they include:
- Semrush - https://bit.ly/3wzSFhz
- Google Search Console - https://bit.ly/357UIy0
- Silktide - https://bit.ly/3qAXIdX

And a quick definition of 'SERP' for the uninitiated - it stands for Search Engine Results Page.

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Jenni - https://bit.ly/3qAWKhP
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3NmC2M8

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