#33 What to do as the sun is setting on Universal Analytics

This week Dan and Dara talk more about the announcement from Google on sunsetting Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage.

The key takeaway is DO NOT PANIC! Just focus on getting GA4 setup up to a good level before 1st July 2022, and we can think about how to get at the UA data after 1st July 2023.

The PIVOT framework to help get GA4 set up - https://bit.ly/38w00Vx. And check out episode #7 for the deep-dive of PIVOT with the author George Mendham.

Details on the Data Studio update to have up to 50,000 rows in tables - https://bit.ly/3NMljCn.

Simo's 4 recommended Custom Dimensions to be able to pull out the hit-level data from UA (from 2015... damn I feel old) - https://bit.ly/3sEwNPI.

They also mention a few tool such as Funnel (https://bit.ly/3uOUy7q), Stitch (https://bit.ly/3u81MED) and Fivetran (https://bit.ly/3x2z5dZ) to help aid in transferring data out of your analytics and marketing tools into a data warehouse or dashboard.

Check out on LinkedIn:
- Dan - https://bit.ly/3JQKHEb
- Dara - https://bit.ly/3vzV0bO
- Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3NOL1WR.

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