The Measure Pod

This week Dan and Dara have their first guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data. The article from Google announcing the new Google Analytics 360 is at https://bit.ly/3FIxJHf. The documentation on the new Google Data Studio navigation updates is at https://bit.ly/3j0bvHf. Mark talks a bit about the 'Five Whys' originally developed by Sakichi Toyoda and used within the Toyota Motor Corporation. Read more about the method at https://bit.ly/3BUtztP. Dara refers to Measurelab's company values, which he wrote an article about over at https://bit.ly/3BFplWN for more information. In other news, Dan gets older, Dara has some new house guests and Mark stays in the woods! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #12 Why impartiality is important in marketing analytics (with Mark Rochefort) appeared first on Measurelab.

This week Dan and Dara discuss how the access to 'real' data in Google Analytics (UA and GA4) is becoming more limited due to technology and legislation changes. They think about what this means to people using analytics platforms like GA that are used to having access to all their data, and how this may change we use data in these platforms in the future. The article from Google that inspired this is titled "How modeling technology enhances your analytics and prioritizes privacy" - https://bit.ly/3AkDJST. The article from Google Ads announcing the move to DDA - https://bit.ly/3BkO0jh. The GA4 help centre page on conversion modelling - https://bit.ly/3Afg4mx. Dara refers to HyperLogLog++ as the methodology for UA to calculate Users, this is a page on the function in Standard SQL - https://bit.ly/3iBg8qQ. Dan talks about GTM celebrating their 9th birthday, this is the original article releasing it to the world from Google back from 1st October 2012 - https://bit.ly/2Yoal0A. In other news, Dan watches more TV and Dara visits the emerald isle! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email them at hello@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #11 Is this the end of real data in analytics? appeared first on Measurelab.

This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean (not what you may think they mean) and discuss their relevance and/or place in to modern technological age. Dan's Hyper Island course they're attending is https://bit.ly/3lTDYPr. Dara's new find Agency Hackers is https://bit.ly/3hY0VQr. In other news, Dan and Dara watch some TV! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #10: Better metrics for web measurement appeared first on Measurelab.

This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in. Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s)." In other news, Dan gets a new skateboard and Dara goes out singing! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #9: Is attribution modelling important? appeared first on Measurelab.

This week Dan and Dara (literally) run through an audit for Universal Analytics properties in 15 minutes. They touch on many of the key areas that are commonly an issue when looking at GA and how to identify and fix them. Useful Custom Dimensions from Simo Ahava - https://bit.ly/3hztMKP. View setup best practices from Steven Johnson - https://bit.ly/3A0MqCu. Important view filters to use from Benjamin Mangold - https://bit.ly/3zWBp4R. In other news, Dan plays more games and Dara goes campervanning! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #8: The 15 minute GA audit appeared first on Measurelab.

This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever... PIVOT stands for Plan, Implement, Validate, Onboard, Transform. See our blog for more details and a downloadable PDF over at https://bit.ly/2Var06w. Check out the Brighton Data Forum meet up at https://bit.ly/3kUfeWT. In other news, Dan get's his second jab and Dara goes to a gig! The post Measured Opinions #7: The GA4 PIVOT framework appeared first on Measurelab.

This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360). They go through their considerations, as well as the differences between the free and not-so-free versions. The 90/10 rule from Avinash Kaushik mentioned is over at https://bit.ly/3kwrFbj. In other news, Dan finally gets to talk about Star Trek and Dara books a real-life holiday! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #6: Do you really need GA360? appeared first on Measurelab.

This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data. Google Analytics documentation on the Campaign Timeout can be found at https://bit.ly/3gyBLr1. The post Dan mentions around UTM meaning 'yoU Tell Me' is https://bit.ly/3iZ1Kcz from Christopher S Penn. In other news, Dan goes out to the cinema and Dara stays in playing poker! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #5: What is a UTM and why is it so important? appeared first on Measurelab.

This week Dan and Dara discuss what makes a good analytics consultant. Since they both have been consultants for many years, and Measurelab is always recruiting for more, they're in a pretty good place to explain what they look for to see if someone would be a good fit. The company values we discuss are tenacity, curiosity, integrity and compassion. The webinar from Peter O'Neill from ZHS Orchards on "Quadfurcation of Digital Analytics tools" can be found over at https://bit.ly/3iDODNO. Definitely worth a watch and signing up for their future events! In other news, Dara is running and Dan is still harking on about skateboarding in the Olympics! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #4: What makes a good analytics consultant? appeared first on Measurelab.

This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4). Spoilers, it's all new... give it a week and this will probably be outdated too! Dan is still plodding along with the house purchase and Dara promises to share some photos of the company social (if we can remember who took them). Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk. The post Measured Opinions #3: What to know before you start with GA4 appeared first on Measurelab.