This week Dan and Dara discuss Segments in GA (Universal Analytics). It's a favourite topic for both of them, both having done their fair share over the years. They discuss some good use cases, lesser-known hacks and applications.

The release notes of the new GA4 channel updates are at https://bit.ly/3oDeeYY, and the full channel definitions are at https://bit.ly/3wWgvlV.

The announcement of the updates to Facebook (Metta?) Ads targeting coming 19th January 2022 is at https://bit.ly/3nswTay.

In other news, Dan and Dara have a night out in the big smoke!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

The post #17 Why you should be using Segments in Universal Analytics appeared first on Measurelab.