The Remarkable CEO for Chiropractors

Topics discussed in this podcast include workflow automation, beating insurance companies at their own game, building a scalable business, attracting and retaining A-player talent, the importance of AI in chiropractic business management, creating a positive work environment, leveraging technology and AI, monitoring KPIs, team-building strategies, and the benefits of technology for chiropractic businesses.

In this episode, you'll discover:Your team doesn’t understand your business Everyone must have visibility and a fluency to truly a be optimized practiceMetrics tell you what to do: KPI’s, Scorecards, Scoreboard, Lead Flow ReportUse this tool to help your entire team understand the chiropractic business modelEpisode Highlights02:58 - The difference between a business and practice, with a focus on optimizing the business side of things.07:26 - The importance of getting your team engaged in the business side of the practice for success. 10:41 - Running a business and running a practice are interconnected, requiring a fluency in both areas for optimal performance.16:10 - An introduction to the hourglass business model for growing a successful practice.22:26 - The goal of building know, like, and trust to convert prospects into leads, then opportunities, and finally active patients.25:10 - Utilizing infographics to identify and address points of constraint in a business.32:48 - Finding the right team members to unlock practice potential and achieve desired freedom.33.34 - Join Success Partner, Steven Tait from Online Marketing for Doctors and Dr. Pete as they delve into the world of digital marketing in the medical industry. They discuss the importance of having a strong web presence, the power of breaking the mold in marketing, and the need for adventurous thinking when it comes to investing in digital strategies. As they look ahead to the future, they explore the transformative impact of AI on digital marketing and how it will shape the industry. If you're a doctor looking to enhance your online presence and attract more patients, this episode is a must-listen. Tune in and get ready to take your marketing game to the next level! Resources MentionedDownload your copy of the REM Business Hourglass Model here: https://theremarkablepractice.com/podcast-ep229-hourglassmodelsTo  learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information Online Marketing for Doctors about please visit: http://onlinemarketingfordoctors.com.au/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:How to create an infinite stream of 7 Figure Associates  Create the Ultimate Win-Win-Win for your practice, chiropractors, and chiropracticThe Intern Vetting and Training Process Set up a teaching facility to train and develop chiropractorsThe #1 Quality you are looking for in every intern Episode Highlights02:01 - The "totem pole process" for successful intern programs, produces wins for interns, practices, and patients.05:26 - Create an experience of a lifetime for the intern and launch them into their next path07:01 - Having a clear vision, purpose and the heart for training in an internship program in a chiropractic practice.12:34 - The importance of being ready and responsible and treating interns as doctors from day one.16:18 - Finding interns who share your core values and vision, and require them to go through a structured training program to ensure alignment.20:31 - Building an environment of teamwork among associate doctors with a focus on competing for the next spot on the totem pole while demonstrating work ethic, integrity, and communication skills.25:22 - Chiropractors should step up to lead and train the next generation, as schools are not fully preparing them.27:33 - How the “totem pole system” success influenced the development of the Remarkable Associate Doctor Program. 32:22 - Dr. Pete sits down with Angel Mendoza, the CEO and founder of Get Spanish Patients (GSP). GSP is a Remarkable Success Partner that specializes in helping chiropractors reach the Spanish-speaking population. Dr. Pete and Angel discuss the importance of tapping into this market, the genesis story of GSP, and the remarkable results they have seen. They also delve into the future potential of the Hispanic market and how chiropractors can take advantage of this growing opportunity Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information Get Spanish Patients about please visit: https://gspatients.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:Why did these social media comments bother me so much?  A Remarkable CEO must shift from “trying to be right” to “doing the right thing” Follow these 10 practical steps and transform all your relationships in business and lifeWhy leaders don’t have the luxury of having a bad moment and how to deal with this reality.  Episode Highlights01:54 - The importance of open and honest communication within a functional team.05:42 -  As a leader, one must understand that what works for oneself may not work for others. Maturing in the ability to lead others requires recognizing their unique strategies and needs. 08:38 - Humility as a key leadership virtue.14:56 - Utilizing active listening in leadership, including acknowledging and thanking others for their insights, and resisting the urge to defend or punctuate one's own responses.16:07 - Utilizing a "recap and reposition" technique to clarify misunderstandings and ensure everyone is on the same page.20:34 - Success Partner, Dr. Roger Sahoury from SprintSet Energizing Weight Loss System joins Dr. Pete for a discussion on how Dr. Sahoury saw  a need for a comprehensive solution for his patients who were dealing with joint pain, inflammation, weight issues, and more. Dr. Sahoury shares his journey in launching Sprintset and the problem it solves for both patients and doctors. They also delve into the return on investment and the future of the chiropractic profession. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information SprintSet about  please visit:  www.sprintset.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:3 questions you must ask to determine if you are in the right businessWhat is the Purpose of your business? (You better be crystal clear)Good news for business owners in the chiropractic industry  Episode Highlights03:48 - The purpose of a business is to add value by solving a problem for another person who knows they've got a problem06:19 - The key to having the best “hot dog stand”. 09:29 - The three criteria for determining is you are in your ideal business14:26 - Don’t miss this week’s Success Partner interview with Dr. Adrian Dennewald, the founder of Denneroll. Dr. Dennewald shares his inspiring journey of creating a revolutionary product to help people with posture and neck issues. Discover the genesis of Denneroll and how it has evolved to improve not only symptoms but also function and performance. Tune in to hear how Dr. Dennewald's mission to help others has led to global impact and how his passion and purpose have guided his business decisions. Resources MentionedBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Denneroll, please visit: https://www.denneroll.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Join Dr Pete as he speaks with Dr. Nick Silveri of LVRG Media. In this episode, you'll discover:Set up your business so you too can take 90 days off and your business grows.Understand the opportunity despite the general demise of Lead Generation.Decide what is important right now, next and ultimately with your marketing.Brutal Fact: The people in your community need you more than you’re out there for them right now. Time to step it up.The importance of breaking bad habits, hang-ups, and unhealthy cycles, so that you will leave a legacy.  Episode Highlights01:52 - The concept of scalability and durability and how it is relevant to CEOs.06:50 - Overcoming burnout by learning now to delegate tasks and building the right team. 11:00 - The importance of working with multiple marketing agencies to find the best fit for you and will provide a comprehensive marketing strategy. 17:49 - Creating valuable content is key to attracting the right patients, rather than relying on coupons and sales pitches.23:11 - Building trust and establishing expertise through micro-connections and showcasing one's expertise is key to getting potential patients to take action and schedule an appointment.28:03 - When you are creating a legacy are you a “ghost” or an “ancestor”?31:06 - Building a brand that outweighs lead generation. 36:50 - Taking a long-term view and thinking about legacy is crucial for chiropractors, rather than just focusing on short-term gains. About our Guest:Dr. Nick Silveri, LVRG Media“My passion is marketing, specifically leveraging helpful website content and paid campaigns to spread the message of chiropractic. My name is Dr. Nick Silveri, and I have been a clinic-owning Chiropractor for 12+ years. I say clinic owning instead of practicing because I only regularly saw patients for the first five years of practice. Since then, I have grown my practice from a struggling, stressful office collecting $250,000 per year to a systematized, thriving practice that is on pace to collect $1 Million this year. This result is from associates treating the patients and me focusing on more significant picture ideas, business development, and staying on the cutting edge of marketing and technology.I have spent over $250,000 in coaching and practice development over my career, almost all of that from the world’s best of the best marketers that have nothing to do with chiropractic.I still own my practice in Springfield, IL. It is a 5,200-square-foot wellness facility with eight different providers and 13 total employees, all of which I can manage despite only being in the office two days per week.”To learn more about LVRG Media, please visit: https://lvrgmedia.com/ Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Discover how to intentionally create a positive business environment that boosts productivity and team morale. Learn the power of recognizing achievements and celebrating core values to foster a supportive culture. Explore crucial communication techniques that guide leadership growth and address the balance between being right and constructive feedback. Dive into innovative strategies for reactivating patients and improving engagement through automated communication, ultimately enhancing the success of chiropractic practices.

In this episode, you'll discover:Training and developing your people is the highest and best use of your time, energy, focus and money.Scalability and Durability are the fruit of training with your team.You must find leverage across all 5 domains of your business.Getting real about the Next and Ultimate Iteration of Your Business. Episode Highlights04:37 - The power of community and relationships while training and developing the team to achieve scalability and durability.08:55 -  The keys to creating scalability and durability are systems, team, and training. Without these, you own a job, not a business. 11:56 - The three legs of the stool. Having all three elements of the team, training, and systems at the same time leads to desired results.16:06 - Understanding the different stages of a patient's journey and tailoring the coaching approach accordingly.19:03 - Accountability in coaching and gaining clarity on your vision. 25:55 - Understanding a patient's current situation and challenging them with the truth of their health, rather than just painting a rosy picture of the future28:25 - Practice what you preach and commit to developing your personal and professional growth.30:22 - Stay tuned as Dr. Pete chats with Success Partner, JoeHagan, of NDAU Nation, a decentralized community focused on educating busy professionals about these rapid changes and helping them navigate the world of Web 3. They dive into a conversation about money, wealth, and the ever-evolving world of technology, including topics such as crypto and AI. Gain insights on the importance of reliable sources of information, the de-dollarization of the world, and the significance of hedging against inflation. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about NDAU Nation please visit: www.ndau.ioSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:The greatest companies in the world are wildly repetitious, so stay the course.Take intentional steps to eliminate the drama and surprises from your business now.Tolerating the craziness and complexity in your business is inhibiting your growth. Embrace this counter intuitive way to scale your business and life to the next level. The closer you get to MONOTONY the better!Let your LIFE be sexy and exciting…Keep your BUSINESS BORING!  Episode Highlights01:02 - Many chiropractors are distracted by noise and diversifying their offerings, instead of  prioritizing steady, consistent growth in the business.03:19 - Understanding the growth mindset, shifting from bottom-up to top-down approach.07:42 - the importance of consistently and repetitively telling the chiropractic story in order to cut through the noise in the healthcare marketplace and establish a recognized brand.11:38 - Changing the way we tell patients they were healing, while noticing a shift in the relationship and the weight of the message.16:27 - Consistency is the new intensity and there is a level of simplicity in that. 18:39 - Join Dr. Pete as he talks with Success Partner, Dr. Andrew Powell from Better Balance Orthotics, who brings to light the incredible benefits of their innovative orthotics. The conversation delves into the science and neurology behind these orthotics, as well as Dr. Powell's journey as a business owner and his plans for growth in the coming year. Listen as we discover how Dr. Powell and his team are revolutionizing the way we think about foot health. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:Vision: Begin with The End in MindPlan: Capture Your Vision So That You Can Recruit and DelegateSearch: How to Find Your Ideal LocationBuild-Out: Manifesting Your VisionLaunch: Congratulations! You’re Open For Business…Now what? Episode Highlights05:04 - Launching a new chiropractic practice with a focus on vision and momentum.08:58 - Identifying success through the lens of self-discovery and clarity.13:28 - A comprehensive business plan is more than financial, it must include a practice plan, a marketing plan and a team building plan. 18:19 - Finding the right location for your practice both inside and out, designing one that will be enjoyable for people to work in and a patient to visit. 24:35 - The importance of intentional iteration and planning in the early stages. 28:53 - Manifesting a successful business, using tools to stay diligent and achieve success.32:09 - Taking action and planting the seeds for long-term success in your business, even if it takes time for them to grow. 36:42 - Dr. Stephen welcomes Success Partners,  Dr. Aaron Morris and Dr. Patrick McMahon, the founders of Syntropy Chiropractic Training.  Listen as they discuss the importance of the art of chiropractic adjusting and how Syntropy is helping chiropractors elevate their skills. They dive into the fundamentals of adjusting, the need for continuous training, and the impact on both the practitioner's body and patient experience.  Resources MentionedFor a Free Consultation Session with Dr Lona on the REM Launch Program, please schedule your session here:  https://go.oncehub.com/LaunchDrLonaTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Syntropy, please visit: www.syntropychirotraining.comSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business