The Remarkable CEO for Chiropractors 237 - Does Your Website Attract YOUR Ideal Patient?
Does Your Website Regularly Attract YOUR IDEAL CLIENTS?
Bill Esteb and Dr. Stephen Franson answer the 2 most important questions around YOUR website:
1. Does it work? And 2. Does it work?!?!
- Does it work? Does it attract and convert your Ideal Client / Patient?
- Does it work? Is your site SEO Optimized (findable) and ranking at the top?
- Does your site REPRESENT YOU? Why should I trust you? Come to you?
- The 3 most important parts of a website
Don’t miss this conversation with 2 of the best minds in Chiropractic Marketing
Episode Highlights
01:35 - Processes have changed in chiropractors' communication with their community providing opportunities for growth
04:21 - There is an identity crisis in the profession and you must understand your business's identity and cast a clear vision for your community.
08:38 - The challenge of figuring out your brand identity during a time of self-discovery and exploration, and the tendency to go unremarkable to avoid conflict.
11:11 - The importance of showing up authentically online, rather than presenting a polished image.
13:49 - Understanding the mindset of seekers and providing relevance and specificity in marketing narratives to attract the right people.
16:21 - Optimizing your website for patient connection and authenticity.
19:01 - A personalized, transparent approach can help build trust and engagement, leading to more conversions and patient loyalty
21:54 - Prioritize your unique success proposition and tell your story truthfully to stand out in a crowded healthcare market.
Resources Mentioned
Learn more about Bill Esteb and Patient Media at https://patientmedia.com/
Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business