The Remarkable CEO for Chiropractors

How do you turn local attention into steady new patients without gambling on the latest ad hack? Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to break down a comprehensive growth system built on StoryBrand websites, consistent content, advanced SEO, Google Business Profile wins, and paid traffic that targets intent. You’ll hear how a practicing DC scaled his own clinic past seven figures, why brand authority now matters for AI and search, and the simple “hit record, type the words” workflow that keeps your message showing up where people look for care.In this episode you will:Learn the five-pillar marketing system plus website that drives qualified patient acquisition.See why consistent content outperforms one-trick campaigns for local growth.Understand how StoryBrand clarifies your message for pediatrics, sports, or any niche.Discover how Google Business Profile and reviews fuel Map Pack visibility and calls.Get a simple plan to capture demand with SEO, Google Ads, and Meta retargeting. Episode Highlights01:31 – Learn how Dr. Nick Silveri turned his own clinic experience into a marketing system built for chiropractors.02:40 – Discover why most doctors struggle with content consistency—and how strategy fixes it.03:46 – Hear the story behind LVRG Media and the gap it fills for “done-with-you” content marketing.04:38 – Find out what makes a true marketing system: a StoryBrand website plus five powerful pillars.05:13 – Learn how to attract qualified new patients with Google Ads, Meta Ads, SEO, and content that converts.06:15 – See why StoryBrand messaging works across niches—from pediatrics to sports—and how to tailor your story.07:01 – Explore how content, SEO, and Google Business Profile optimization build a trusted local brand.07:36 – Discover the key to dominating local search by showing up paid, organic, and in the Map Pack.09:00 – Understand how a boutique agency approach builds long-term marketing momentum for clinics.10:43 – Learn why sustainable growth comes from consistency, not quick marketing hacks.11:23 – Discover why fresh, ongoing content keeps your website relevant and ranking with Google.12:23 – Hear how to think like your own media channel and keep patients tuned in to your message.15:12 – Learn how AI and search are shifting toward authority, brand visibility, and real expertise.17:40 – See why sharing valuable local content builds trust and drives patient flow year after year.20:19 – Get insight into the 50-minute strategy call: what’s included, how it helps, and how to book it.23:19 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice. Resources MentionedTo learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoReady to fill your schedule with qualified new patients? Book your free strategy session with Dr. Nick and receive Alex Hormozi’s $100M Money Models as a gift to help you level up your clinic marketing. Fill out the form at https://contentintopatients.com/ and mention you heard this on the TRP Podcast. Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

How do you know if you’re charging the right fees, tracking the right numbers, or investing enough in marketing to grow your clinic? Join Dr. Stephen and Dr. Josiah Fitzsimmons of Lucro to answer those exact questions and share a clear path to building a profitable, purpose-driven practice. Together they walk through the numbers that matter most—lifetime value, customer acquisition cost, conversion rates, and schedule capacity—and show how to use them as tools for confident decision-making. Dr. Josiah’s journey went from scaling to $15M, weathering a steep drop to $5M, and rebuilding stronger than ever with a $7M practice and a mission-driven model. Taking this experience and new found appreciation of REALLY knowing your numbers: his new book-keeping business, Lucro, is helping other chiropractors simplify their data and find profit margins they can reinvest into people, technology, and marketing. By combining structure with purpose, you’ll discover how to grow without guesswork and create a patient experience that drives both retention and impact.In this episode you will:Learn a quick break-even ROAS rule using your true profit margin. See why most clinics underspend on marketing and how to set CAC targets with confidence. Find the conversion-rate “sweet spot” that signals it’s time to raise prices. Calculate real schedule capacity and close the gap between potential and actual volume. Upgrade the care experience to increase PVA and lifetime value. Episode Highlights02:35 See how structure, KPIs, and accountability create the foundation for a scalable clinic.03:30 Understand the five business domains and how removing one constraint unlocks expansion.04:33 Hear how early discipline and work ethic shaped Josiah’s leadership journey.05:28 Discover how visiting more than 50 clinics before opening led to a seven-figure first year.06:42 Find out what other industries taught Josiah about structure, metrics, and scalability.07:34 Learn how applying the TRP operating system turned frustration into growth and momentum.08:58 Understand why knowing your numbers matters less than knowing what to do with them.09:51 See the difference between operational metrics and financial metrics and why both are essential.12:12 Explore the four Ps of a successful clinic—purpose, product, people, and profit.14:27 Learn how profit creates freedom to invest in marketing, people, and technology.16:38 Understand why undercharging limits impact and weakens your ability to serve.19:17 Discover how to calculate and use the LTV-to-CAC ratio for smarter marketing decisions.22:50 Learn a simple formula that shows your break-even return on ad spend.25:21 See how using data instead of emotion builds clarity and calm in decision-making.27:16 Understand how your conversion rate reveals when it’s time to raise prices.30:04 Learn how to measure schedule utilization and close the gap between potential and reality.32:45 See why most clinics run at only a fraction of capacity and how to change that.34:18 Discover how retention, education, and value delivery increase lifetime patient relationships.35:33 Learn how to design a “Disney Experience” that makes care memorable and personal. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

Feeling stuck at “good” when you’re called to build “remarkable”? This candid conversation with Dr. Stephen  and Dr. Brian Capra shows what it really takes to break a working business and rebuild for scale, profit, and impact. At the heart of the story is a major turning point: the evolution of Genesis into ClinicMind, a change driven by the need for greater growth, adaptability, and leadership. You’ll hear why efficiency, pricing, patient retention, and the associate model matter more than ever, how to use AI as a force-multiplier, and why leaders must cut until things break, then rebuild stronger. The goal is simple: run a clinic that grows, pays you well, and serves far more people on purpose.In this episode you will:Learn how to spot complacency and reset your growth plan.See why right-sizing prices beats “charging less to be nice.”Understand re-exams as the engine of retention and referrals.Discover a simple path to scale using an associate doctor program.Get a practical frame for cutting complexity and rebuilding for speed. Episode Highlights01:34 – Discover how Dr. Brian Capra turned a thriving business into a new mission for growth and impact. 02:55 – Learn how a chiropractor’s billing service became Genesis, and why it was never just about software. 03:53 – Understand the global gap in chiropractic access and why it drives everything Brian builds. 05:10 – Hear the turning point that transformed Genesis into ClinicMind and why that change mattered. 05:42 – Find out how complacency shows up even in successful businesses—and what to do when it does. 07:28 – Explore how AI and new tech create capacity, efficiency, and new levels of scalability. 08:27 – See why chiropractors need to stop apologizing for profit and embrace value-based pricing. 09:19 – Learn how right-sizing pricing creates sustainable growth without losing your mission. 10:21 – Discover why breaking what’s working is often the only way to rebuild something remarkable. 11:13 – Learn the critical role of re-exams in patient retention, referrals, and long-term relationships. 12:30 – Hear how reminding patients of their wins deepens trust and drives lasting impact. 13:52 – Understand how every patient interaction creates a ripple effect far beyond the practice walls. 14:15 – Learn why measuring progress and facing the numbers builds better leadership and results. 18:29 – Explore what it feels like to rebuild a business while it’s still flying—and why that’s necessary for real growth. 21:17 – See why letting go of people, systems, and comfort zones is part of evolution, not failure.22:56 – Learn how to build a culture where change, innovation, and growth are celebrated. 24:02 – Discover why every new iteration of your business should look and feel different from the last. 24:32 – Hear how discomfort signals you’re on the right track toward transformation. 25:14 – Take away the ultimate lesson: the bigger the change, the more wisdom and faith you gain for the next one.27:04 - Dr. Kevin Day sits down with Success Partner Margaret Rosloniec of Fortis to share how simplified payment systems let chiropractic teams focus on care instead of collections. Discover how automating revenue and storing cards on file can ease front desk stress, boost retention, and free up staff time. Margaret also reveals how clinics grew patient visits after removing payment bottlenecks and previews new tools like web payment links and mobile tap-to-pay to future-proof your practice. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Fortis please visit: www.fortispay.comBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Are you tracking marketing numbers or the right marketing metrics that actually grow your clinic? Dr. Pete and Dr. Stephen reveal the ten metrics that matter most so you can attract seekers, raise show rates, and spend your ad dollars with confidence. They walk through how to organize internal, external, and digital lead streams, define what makes a true lead, and keep reactivations on your weekly scorecard. On the financial side, you will see how CPL, CAC, LTV, LTGP, ROI, and ROAS connect the dots between marketing and money, giving you the clarity to scale with certainty.In this episode you will:Learn how to organize attraction into internal, external, and digital lead streams with clear targets.See how to define a lead, an opportunity, and a conversion so your numbers are apples to apples.Discover how to raise Day 1 how rate toward 90% using stronger day-zero processes.Understand why reactivations belong on a weekly scorecard and how they drive net momentum.Connect dollars to results using CPL, CAC, LTV, LTGP, ROI ratios, and ROAS. Episode Highlights01:32 - Learn how to identify the marketing metrics that actually grow your practice.02:21 - Discover how the patient journey begins with seekers and why your message matters.03:00 - Understand the heart-head-hands-feet framework and how it shapes marketing clarity.06:15 - Find out the two categories of metrics that give you the clearest picture of growth.08:13 - See how internal, external, and digital lead streams work together.10:56 - Learn to separate operations metrics from business metrics for better focus.13:19 - Discover how a scoreboard builds focus, accountability, and results.17:06 - Learn how internal, external, and digital leads should stay balanced for healthy growth.19:03 - Discover how to set targets and benchmarks so your marketing goals stay on track.20:56 - Learn how to define a true lead so your reporting stays consistent.21:43 - See how tracking show rate turns leads into real opportunities.23:48 - Learn why reactivations drive net momentum and should be on your scorecard.24:16 - Discover how improving day-zero processes can raise your show rate.28:14 - Understand the five financial metrics that reveal efficiency and effectiveness.29:22 - Discover how LTV and LTGP show long-term growth and profit potential.30:59 - Learn how ROI ratios and ROAS guide smarter marketing investments.32.39 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention. Resources MentionedDownload your copy of the Top 10 Marketing Metrics here: https://theremarkablepractice.com/podcast-ep326-mktgmetricsJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

How do you actually hit the goals you set for yourself and your clinic? Dr. Stephen and Dr. Pete reveal a proven 4-step system that helps chiropractors move from vision to measurable wins. You’ll hear how to set clearly defined, SMART goals, commit until you hit them, choose meaningful rewards, and repeat the cycle to create lasting momentum. From launching premium trainings “out of vapor” to modeling accountability with their families and teams, they show how goal setting drives leadership, builds team culture, and fuels practice growth.In this episode you will:Learn how to translate vision into quantifiable goals your team can own.See a four-step framework to set, hit, reward, and repeat goals for sustained momentum.Discover ways to fund big rewards by creating new value instead of taking on debt.Understand how personal goal discipline becomes contagious team culture.Get daily habits for writing, reviewing, and being accountable to your targets.Episode Highlights01:28 – Learn why “goal getting” creates more results than just goal setting.02:15 – Discover the 4-step framework that makes goals repeatable and rewarding.02:32 – See how a clear target can turn into a movement that inspires others.04:31 – Understand how family leadership lessons reinforce purpose during transitions.08:00 – Hear why coaching often sparks the discipline of writing down goals.09:00 – Learn how to hold yourself to a number until you hit it without compromise.10:10 – Discover the success pattern shared by people who consistently hit goals.11:40 – See how to translate vision into measurable, SMART-style goals.13:07 – Learn creative ways to fund rewards without borrowing or draining savings.14:38 – Hear how packaging a premium experience can create new value from scratch.15:05 – Discover pricing and positioning choices that help sell out events.18:41 – Identify which step of the 4-step process you may be skipping.20:15 – Learn why CEOs must set personal goals, not just live in others’ targets.21:35 – Discover daily habits—like writing, reviewing, and sharing—that build accountability.23:33 – See how to connect team goals to their personal stories for deeper buy-in.27:28 - Success Partner Dr. Adrian Dennewald, creator of the Denneroll, sits down with Dr. Oz for an engaging conversation about how this simple yet powerful tool is transforming patient care. He explains how the Denneroll helps correct spinal imbalances, improve posture, and enhance outcomes both inside and outside the clinic. You’ll hear how it works hand-in-hand with chiropractic adjustments, keeps patients actively involved in their own recovery, and delivers measurable benefits like improved range of motion, reduced muscle tension, and stronger long-term results. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Denneroll please visit: https://www.denneroll.com/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

In this enlightening discussion, Dr. Nick Silveri, a chiropractor-turned-marketer and founder of LVRG Media, shares insights on attracting qualified patients through a content-first digital strategy. He emphasizes the importance of relevance and value in marketing, debunking quick-fix ads. Dr. David Fletcher also joins to highlight the benefits of neurofunctional scanning in patient engagement. Together, they explore how a comprehensive marketing plan and effective use of AI can streamline content creation and enhance patient conversion and retention.

Most chiropractors hit a ceiling not because of lack of effort, but because of hidden gaps in their growth engine. In this conversation, Dr. Pete and Dr. Stephen reveal the five gaps that quietly hold back new patient flow: money, knowledge, skills, time, and people. You’ll see how these gaps show up in every stage of practice, why they resurface as you grow, and how to recognize which ones are affecting you right now.In this episode you will:Recognize the five gaps that limit consistent new patient growthUnderstand how the gaps look different in launch, build, and scale phasesIdentify which gap is currently creating the biggest constraint in your practiceDiscover why gaps reappear at new breakpoints in growthLearn the importance of assessing the gaps before taking action Episode Highlights01:48 – Hear why new patients remain the number one growth gap for chiropractors02:22 – Learn how impact and income follow the value you deliver in your community03:43 – See how consistent new patient flow becomes the bridge to your bigger vision04:12 – Understand attraction, conversion, and retention as an ordered system05:18 – Discover why marketing is speaking into someone’s listening and message06:35 – Recognize the importance of showing up in marketing with love and truth08:31 – Identify the skill of messaging that connects directly to what people seek10:16 – Spot the five most common gaps: money, knowledge, skills, time, and people12:12 – Find out why identifying your current gap is often the most important step15:23 – Explore how the gaps resurface at each stage of practice growth17:12 – Break down the money gap and how it impacts clinics at all levels19:13 – See how no-budget marketing starts with simple, intentional actions20:01 – Learn why bingers are buyers and how content fuels new patient growth21:01 – Understand why most practices underspend and need data-driven marketing27:02 – Unpack the knowledge, skills, time, and people gaps that limit growth33:57 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/Win a Free Ticket to Attraction Immersion - Message Dr. Pete or Dr. Stephen with which event you want to attend on Instagram and YoutubeFor more information about Lucro, please visit: https://morelucro.comSchedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Who will you need to become to lead the next iteration of your business? Here’s what Remarkable CEOs know: What got you here will keep you here unless you change who you are as a leader. Dr. Pete and Dr. Stephen challenge chiropractors to lift their heads from daily operations and lead with Vision. They map a simple grid to align belief and behavior across three roles—Operator, CEO, and Investor—over the timelines of now, next, and ultimately. You’ll learn how identity shapes behavior, behavior drives outcomes, and how to build a practice that grows without sacrificing your life..In this episode you will: Learn why “what got you here won’t get you there” and how identity shifts unlock growth.See how to hold the CEO posture: head up, eyes forward, accountable for tomorrow’s growth.Use the Vision Grid to set beliefs and behaviors for Operator, CEO, and Investor across time.Understand the link between beliefs, behaviors, and business outcomes.Apply “what’s important now, next, and ultimately” to every department. Episode Highlights01:35 - Step into a leadership conversation that challenges you to ask who you need to become.02:22 - Discover why your mission only moves forward when you step into CEO-level leadership.03:02 - Learn how the CEO posture of head up and eyes forward pulls your business into tomorrow.04:48 - See why what got you here will keep you here unless you shift your identity.05:36 - Understand how beliefs shape behaviors and why behaviors always determine outcomes.06:12 - Explore why growth begins inside and why leadership is always an inside job.07:28 - Reflect on the last 90 days and recognize where the old version of you isn’t enough.08:42 - Hear how the Rubik’s Cube analogy explains the complexity of building a business that also supports your life.09:47 - Organize your focus with the framework of what’s important now, next, and ultimately.10:34 - Apply “what’s important now” across marketing, sales, retention, team, and business office.12:15 - Identify who you need to become in the next 90 days, one year, and three years.16:10 - Break down your three roles—Operator, CEO, and Investor—across each timeline of growth.17:53 - Learn how vision casting is like driving: where your eyes go determines your next move.20:44 - See how clarity on your three-year ultimate vision helps you choose the right lane today.21:37 - Realize how your future earning potential grows when you make decisions today with tomorrow in mind.23:10 - Understand why you don’t have the luxury to ignore vision casting and how the Vision Grid makes it practical.24:05 - Use the Vision Grid to align belief and behavior in every role you hold.25:18 - Define success as alignment between vision, values, and actions—and see why that’s the true mark of leadership.26:20 - Dr. Bobby is joined by Success Partner, Alan Poric from AP4 Wealth, a firm known for helping chiropractors take control of their finances. If you’ve ever put off dealing with insurance, superannuation, or retirement planning, this interview is a must-listen. Alan explains why getting your financial ducks in a row early is so important, and how AP4 Wealth creates solutions designed just for chiropractors. Discover practical tips on protecting your income, caring for your family, and building a secure financial future. Resources MentionedDownload your copy of the Leadership Vision Grid here:  https://theremarkablepractice.com/podcast-ep322-leadershipvisionJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about AP4 Wealth please visit: https://www.ap4wealth.com.auSchedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Caleb Braddock and Chad Glines, co-owners of Genesis Back & Neck, discuss their incredible growth from one clinic to over 70 by leveraging the DRX9000 device and effective systems. They reveal how a focused approach for disc patients enhances care and outcomes. The duo emphasizes the importance of clear protocols, effective communication, and strategic partnerships that drive both patient satisfaction and business success. Their insights on cash-based models highlight a better way to balance mission with revenue.

Hiring an associate doctor isn’t just an expense—it’s one of the smartest investments you can make to grow your chiropractic business. Dr. Pete and Dr. Stephen break down the mindset shift and practical math every chiropractor needs to master for hiring and compensating associates. Learn how to think like an investor, expect 100–300% returns, and turn your practice into an appreciating asset that builds wealth and attracts the right doctors.In this episode you will:Understand why hiring an associate is an investment, not a costLearn the investor mindset that fuels scalable practice growthDiscover how to calculate ROI when bringing on a new doctorSee why buying back your time creates long-term profitabilityGet practical frameworks for compensation and bonus structuresEpisode Highlights1:34 – How this podcast helps chiropractors succeed by focusing on both servant and business sides of practice3:45 – Why more successful chiropractors means a stronger future for the profession4:55 – Shifting from owner-operator to CEO to investor mindset5:55 – Hiring an associate doctor is an investment in your business7:03 – Why making hiring decisions with math reduces emotion and stress10:14 – Understanding return on invested capital vs. other investment vehicles11:49 – Why investing in your own business builds wealth faster than stocks or real estate13:02 – The mindset shift needed to pay associates well and profit15:55 – How your experience and expertise makes practice investment the best first choice18:30 – The energy shift when you view associates as high-return investments19:59 – Buying other doctors’ time frees you to scale and create wealth21:58 – The rule of thirds for revenue, overhead, and profit when hiring associates23:57 – How adding multiple associates creates an appreciating, cash-flowing business25:36 – Why well-built practices often don’t get sold—they’re too profitable to let go29:24 - Success Partner, Mark Lewis of Platinum, sits down with Dr. Kevin to share how the right practice management software can save hours each week, improve patient retention, and significantly increase your bottom line. He explains how to streamline scheduling, billing, and care plans while integrating key tools into one easy-to-use system. You’ll also hear how Platinum’s upcoming features can help you cut thousands in extra software costs, boost efficiency for your team, and create a smoother, more consistent experience for your patients Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceoFor more information about Platinum please visit: https://www.platinumsystem.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqtFollow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7HggPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.