The Remarkable CEO for Chiropractors

How do you actually hit the goals you set for yourself and your clinic? Dr. Stephen and Dr. Pete reveal a proven 4-step system that helps chiropractors move from vision to measurable wins. You’ll hear how to set clearly defined, SMART goals, commit until you hit them, choose meaningful rewards, and repeat the cycle to create lasting momentum. From launching premium trainings “out of vapor” to modeling accountability with their families and teams, they show how goal setting drives leadership, builds team culture, and fuels practice growth.In this episode you will:Learn how to translate vision into quantifiable goals your team can own.See a four-step framework to set, hit, reward, and repeat goals for sustained momentum.Discover ways to fund big rewards by creating new value instead of taking on debt.Understand how personal goal discipline becomes contagious team culture.Get daily habits for writing, reviewing, and being accountable to your targets.Episode Highlights01:28 – Learn why “goal getting” creates more results than just goal setting.02:15 – Discover the 4-step framework that makes goals repeatable and rewarding.02:32 – See how a clear target can turn into a movement that inspires others.04:31 – Understand how family leadership lessons reinforce purpose during transitions.08:00 – Hear why coaching often sparks the discipline of writing down goals.09:00 – Learn how to hold yourself to a number until you hit it without compromise.10:10 – Discover the success pattern shared by people who consistently hit goals.11:40 – See how to translate vision into measurable, SMART-style goals.13:07 – Learn creative ways to fund rewards without borrowing or draining savings.14:38 – Hear how packaging a premium experience can create new value from scratch.15:05 – Discover pricing and positioning choices that help sell out events.18:41 – Identify which step of the 4-step process you may be skipping.20:15 – Learn why CEOs must set personal goals, not just live in others’ targets.21:35 – Discover daily habits—like writing, reviewing, and sharing—that build accountability.23:33 – See how to connect team goals to their personal stories for deeper buy-in.27:28 - Success Partner Dr. Adrian Dennewald, creator of the Denneroll, sits down with Dr. Oz for an engaging conversation about how this simple yet powerful tool is transforming patient care. He explains how the Denneroll helps correct spinal imbalances, improve posture, and enhance outcomes both inside and outside the clinic. You’ll hear how it works hand-in-hand with chiropractic adjustments, keeps patients actively involved in their own recovery, and delivers measurable benefits like improved range of motion, reduced muscle tension, and stronger long-term results. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Denneroll please visit: https://www.denneroll.com/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

In this enlightening discussion, Dr. Nick Silveri, a chiropractor-turned-marketer and founder of LVRG Media, shares insights on attracting qualified patients through a content-first digital strategy. He emphasizes the importance of relevance and value in marketing, debunking quick-fix ads. Dr. David Fletcher also joins to highlight the benefits of neurofunctional scanning in patient engagement. Together, they explore how a comprehensive marketing plan and effective use of AI can streamline content creation and enhance patient conversion and retention.

Most chiropractors hit a ceiling not because of lack of effort, but because of hidden gaps in their growth engine. In this conversation, Dr. Pete and Dr. Stephen reveal the five gaps that quietly hold back new patient flow: money, knowledge, skills, time, and people. You’ll see how these gaps show up in every stage of practice, why they resurface as you grow, and how to recognize which ones are affecting you right now.In this episode you will:Recognize the five gaps that limit consistent new patient growthUnderstand how the gaps look different in launch, build, and scale phasesIdentify which gap is currently creating the biggest constraint in your practiceDiscover why gaps reappear at new breakpoints in growthLearn the importance of assessing the gaps before taking action Episode Highlights01:48 – Hear why new patients remain the number one growth gap for chiropractors02:22 – Learn how impact and income follow the value you deliver in your community03:43 – See how consistent new patient flow becomes the bridge to your bigger vision04:12 – Understand attraction, conversion, and retention as an ordered system05:18 – Discover why marketing is speaking into someone’s listening and message06:35 – Recognize the importance of showing up in marketing with love and truth08:31 – Identify the skill of messaging that connects directly to what people seek10:16 – Spot the five most common gaps: money, knowledge, skills, time, and people12:12 – Find out why identifying your current gap is often the most important step15:23 – Explore how the gaps resurface at each stage of practice growth17:12 – Break down the money gap and how it impacts clinics at all levels19:13 – See how no-budget marketing starts with simple, intentional actions20:01 – Learn why bingers are buyers and how content fuels new patient growth21:01 – Understand why most practices underspend and need data-driven marketing27:02 – Unpack the knowledge, skills, time, and people gaps that limit growth33:57 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/Win a Free Ticket to Attraction Immersion - Message Dr. Pete or Dr. Stephen with which event you want to attend on Instagram and YoutubeFor more information about Lucro, please visit: https://morelucro.comSchedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Who will you need to become to lead the next iteration of your business? Here’s what Remarkable CEOs know: What got you here will keep you here unless you change who you are as a leader. Dr. Pete and Dr. Stephen challenge chiropractors to lift their heads from daily operations and lead with Vision. They map a simple grid to align belief and behavior across three roles—Operator, CEO, and Investor—over the timelines of now, next, and ultimately. You’ll learn how identity shapes behavior, behavior drives outcomes, and how to build a practice that grows without sacrificing your life..In this episode you will: Learn why “what got you here won’t get you there” and how identity shifts unlock growth.See how to hold the CEO posture: head up, eyes forward, accountable for tomorrow’s growth.Use the Vision Grid to set beliefs and behaviors for Operator, CEO, and Investor across time.Understand the link between beliefs, behaviors, and business outcomes.Apply “what’s important now, next, and ultimately” to every department. Episode Highlights01:35 - Step into a leadership conversation that challenges you to ask who you need to become.02:22 - Discover why your mission only moves forward when you step into CEO-level leadership.03:02 - Learn how the CEO posture of head up and eyes forward pulls your business into tomorrow.04:48 - See why what got you here will keep you here unless you shift your identity.05:36 - Understand how beliefs shape behaviors and why behaviors always determine outcomes.06:12 - Explore why growth begins inside and why leadership is always an inside job.07:28 - Reflect on the last 90 days and recognize where the old version of you isn’t enough.08:42 - Hear how the Rubik’s Cube analogy explains the complexity of building a business that also supports your life.09:47 - Organize your focus with the framework of what’s important now, next, and ultimately.10:34 - Apply “what’s important now” across marketing, sales, retention, team, and business office.12:15 - Identify who you need to become in the next 90 days, one year, and three years.16:10 - Break down your three roles—Operator, CEO, and Investor—across each timeline of growth.17:53 - Learn how vision casting is like driving: where your eyes go determines your next move.20:44 - See how clarity on your three-year ultimate vision helps you choose the right lane today.21:37 - Realize how your future earning potential grows when you make decisions today with tomorrow in mind.23:10 - Understand why you don’t have the luxury to ignore vision casting and how the Vision Grid makes it practical.24:05 - Use the Vision Grid to align belief and behavior in every role you hold.25:18 - Define success as alignment between vision, values, and actions—and see why that’s the true mark of leadership.26:20 - Dr. Bobby is joined by Success Partner, Alan Poric from AP4 Wealth, a firm known for helping chiropractors take control of their finances. If you’ve ever put off dealing with insurance, superannuation, or retirement planning, this interview is a must-listen. Alan explains why getting your financial ducks in a row early is so important, and how AP4 Wealth creates solutions designed just for chiropractors. Discover practical tips on protecting your income, caring for your family, and building a secure financial future. Resources MentionedDownload your copy of the Leadership Vision Grid here:  https://theremarkablepractice.com/podcast-ep322-leadershipvisionJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about AP4 Wealth please visit: https://www.ap4wealth.com.auSchedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Caleb Braddock and Chad Glines, co-owners of Genesis Back & Neck, discuss their incredible growth from one clinic to over 70 by leveraging the DRX9000 device and effective systems. They reveal how a focused approach for disc patients enhances care and outcomes. The duo emphasizes the importance of clear protocols, effective communication, and strategic partnerships that drive both patient satisfaction and business success. Their insights on cash-based models highlight a better way to balance mission with revenue.

Hiring an associate doctor isn’t just an expense—it’s one of the smartest investments you can make to grow your chiropractic business. Dr. Pete and Dr. Stephen break down the mindset shift and practical math every chiropractor needs to master for hiring and compensating associates. Learn how to think like an investor, expect 100–300% returns, and turn your practice into an appreciating asset that builds wealth and attracts the right doctors.In this episode you will:Understand why hiring an associate is an investment, not a costLearn the investor mindset that fuels scalable practice growthDiscover how to calculate ROI when bringing on a new doctorSee why buying back your time creates long-term profitabilityGet practical frameworks for compensation and bonus structuresEpisode Highlights1:34 – How this podcast helps chiropractors succeed by focusing on both servant and business sides of practice3:45 – Why more successful chiropractors means a stronger future for the profession4:55 – Shifting from owner-operator to CEO to investor mindset5:55 – Hiring an associate doctor is an investment in your business7:03 – Why making hiring decisions with math reduces emotion and stress10:14 – Understanding return on invested capital vs. other investment vehicles11:49 – Why investing in your own business builds wealth faster than stocks or real estate13:02 – The mindset shift needed to pay associates well and profit15:55 – How your experience and expertise makes practice investment the best first choice18:30 – The energy shift when you view associates as high-return investments19:59 – Buying other doctors’ time frees you to scale and create wealth21:58 – The rule of thirds for revenue, overhead, and profit when hiring associates23:57 – How adding multiple associates creates an appreciating, cash-flowing business25:36 – Why well-built practices often don’t get sold—they’re too profitable to let go29:24 - Success Partner, Mark Lewis of Platinum, sits down with Dr. Kevin to share how the right practice management software can save hours each week, improve patient retention, and significantly increase your bottom line. He explains how to streamline scheduling, billing, and care plans while integrating key tools into one easy-to-use system. You’ll also hear how Platinum’s upcoming features can help you cut thousands in extra software costs, boost efficiency for your team, and create a smoother, more consistent experience for your patients Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceoFor more information about Platinum please visit: https://www.platinumsystem.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqtFollow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7HggPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Most chiropractors think stepping out of the adjusting room means giving up what they love. But what if it’s the only way to grow both your practice and your purpose?In this case study, Dr. Eric Kowalke shares how he transitioned from being the face of Higher Health Chiropractic to becoming a leader of leaders utilizing the TRP System, freeing himself to also grow SKED, a chiropractic tech company serving hundreds of practices. With six kids at home and two businesses on his plate, Eric didn’t just want to scale, he wanted to build something that could thrive without him. You’ll hear how he used structure, leadership development, and accountability to create durable systems that let him work above the business without losing momentum.In this Case Study you will:Hear how Eric scaled from 1,400 to 1,600 weekly visits while stepping out of adjustingLearn the difference between scalability and durability—and why it mattersDiscover how reporting systems and accountability can replace micromanagementSee how to lead your team through layers of leadership and not lose cultureUnderstand why slowing down was essential to long-term growthEpisode Highlights02:06 – Learn how Dr. Eric discovered TRP while searching for structure in his associate pay model03:28 – See what his practice looked like before coaching and why he was still stuck in the adjusting room04:47 – Discover the reason he started SKED and how it challenged his capacity as a practice owner05:57 – Understand why leading two growing companies required stepping out of the day-to-day07:00 – Hear the difference between scaling a practice and making it durable enough to free you07:37 – Learn why giving up adjusting was emotionally tough—but strategically necessary08:06 – Discover how his leadership had to evolve to meet the needs of his team and companies09:40 – Understand the intentional approach Dr. Eric and his wife take to align family and business13:15 – See how moving through layers of leadership changed the way he leads and communicates14:19 – Hear why scaling a large team means letting go of brute force and building clarity instead16:02 – Learn how he avoided the trap of letting one business decline while growing another17:07 – Discover how small gaps exposed the need for systems and accountability18:38 – Understand the essential role accountability plays in creating traction and team ownership19:48 – See how reporting systems and meeting rhythms replaced micromanagement20:28 – Learn how clear accountability roles became the language that fuels team culture22:12 – Hear what Dr. Eric sees as the most valuable part of TRP coaching across all levels of his team23:02 - Success Partner Dr. Adrian Dennewald, creator of the Denneroll, sits down with Dr. Oz for an engaging conversation about how this simple yet powerful tool is transforming patient care. He explains how the Denneroll helps correct spinal imbalances, improve posture, and enhance outcomes both inside and outside the clinic. You’ll hear how it works hand-in-hand with chiropractic adjustments, keeps patients actively involved in their own recovery, and delivers measurable benefits like improved range of motion, reduced muscle tension, and stronger long-term results. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Denneroll please visit: https://www.denneroll.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Building a successful practice means nothing if your relationships outside of the business are falling apart. In this heartfelt episode, Dr. Stephen and Dr. Pete get real about what it takes to have both a thriving chiropractic business and a thriving (not perfect) marriage. They share personal stories, lessons learned from decades of marriage, and the systems they’ve put in place to stay aligned with their wives while leading their teams and businesses. Regardless of whether you are a male or female spouse - this is for you.  If you’ve ever felt like growing your practice came at the expense of your home life, this conversation will show you it’s possible to have both.In this episode you will:Hear the core belief that drives a truly remarkable practice and marriage.Learn why alignment with your spouse impacts every aspect of your business.Discover practical tools like daily huddles and weekly coffee breaks.Understand how mechanisms and calendars protect your marriage.Get personal insights from Dr. Steven and Dr. Pete’s decades of experience.Episode Highlights01:42 – Introduction and setup for a conversation about marriage and life balance03:07 – The belief that a remarkable business should be part of a remarkable life05:29 – The challenge of believing you can have both business success and family unity07:11 – Importance of progress over perfection in marriage07:58 – Why entrepreneurial couples often feel “in the battle” together10:12 – How misalignment with your spouse can disrupt everything in your life11:39 – Staying united as a couple and the role of compromise13:03 – Why marriage lessons also make you a better CEO15:01 – Practical weekly marriage practices like huddles, prayer, and dates19:12 – Quarterly and bigger getaways to reconnect with your spouse20:61 – How being an entrepreneur creates unique marriage challenges22:19 – The power of mechanisms and calendars to protect marriage time25:15 – Why communication at home needs structure like in business26:16 – The creation of the “weekly coffee break” for better marriage communication27:23 - Dr. Kale is joined by Success Partner, Dr. Kendall Price, founder of Elevate Marketing and a practicing chiropractor who built his own million-dollar practice before helping others achieve similar success. With real-world experience and a focus on high-ROI, locally tailored marketing strategies, Dr. Price’s team goes beyond generating leads to build trust, increase show rates, and deliver measurable results. Recognized on the Inc. 5000 list, Elevate is a true partner in helping practices grow, thrive, and serve their communities. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Elevate Marketing please visit: www.goelevatemarketing.comSchedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Hiring and keeping great team members is one of the toughest challenges in practice growth. But what if you could access top-level talent offshore to free up your time, stabilize your business, and scale profitably? Dr. Stephen and Dr. Allen Miner dive into virtual chiropractic assistants (VCAs), remote teams, and how to strategically delegate so you can focus on the $500-an-hour CEO work that actually drives your practice forward.In this episode you will:Learn the difference between a virtual assistant, remote team, and AI botDiscover how to find highly skilled offshore talent for under $10/hourUnderstand how to delegate tasks without sacrificing qualitySee how top clinics use remote teams to boost productivity and profitGet practical steps to free yourself from day-to-day bottlenecksEpisode Highlights02:17 – The challenges of staffing and how Cairo Matchmakers was born from real practice struggles03:35 – Why finding and keeping great team members is crucial for clinic stability06:19 – How offshore talent offers skills and work ethic not easily found locally07:22 – The importance of leveraging your time as a CEO rather than brute force11:15 – Clarifying the difference between virtual assistants, remote teams, and AI12:37 – Using VCAs to collect practice data and improve decision-making14:29 – Hiring offshore talent for under $10/hour without payroll headaches18:40 – Examples of tasks you can delegate to remote assistants21:18 – How offshore EAs can help you manage AI tools and daily admin25:10 – Shifting from micromanaging to outcome-based leadership26:05 – Hiring people whose purpose is aligned with your business needs27:22 – Why offshore team members often outperform local hires29:48 – The four advantages of remote staffing: faster, safer, easier, cheaper30:43 – Quality concerns and how skilled remote staff can upgrade your clinic33:35 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about CLA Wealth please visit: https://insightcla.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Most chiropractors didn’t get into practice to build real wealth - but that mindset might be exactly what’s holding you back.Dr. Stephen sits down with wealth strategist and longtime friend Garrett Gunderson to unpack the limiting beliefs around money that keep chiropractors from creating prosperity. From misbeliefs about scarcity and guilt to practical ways to improve your bottom line, this is a masterclass in shifting from financial survival to freedom. Garrett breaks down his money Personas, explains why “money follows value,” and challenges CEOs to stop playing not to lose and start building teams that win together.Walk away with new tools to think differently about growth, build real wealth through your business, and become the kind of CEO who’s financially fit, independent, and free.In this episode you will:Learn the 4-step value framework that fuels wealth creationDiscover the winning and losing money Personas—and which one you areShift from scarcity thinking to co-creation and collaborationSpot the financial mistakes holding back your profitabilityUnderstand how to reinvest in your team for exponential returnsEpisode Highlights01:50 – How Garrett entered the chiropractic world through a personal story and word-of-mouth02:53 – Chiropractors often lack financial education despite being brilliant clinicians05:03 – The 4-part value framework: create, deliver, add, and capture value07:01 – Why money is a reflection of energy and value—not something to fear or hoard09:14 – Two sides of scarcity: the miser/conservative vs. the striver/high-roller10:09 – CEOs must move from isolation to collaboration to scale their impact11:53 – Keeping the wrong team members blocks business growth and hurts your culture13:33 – Misers and mindful managers: how to shift from scarcity to abundance16:01 – How conservative planners can become strategic, effective CFOs16:56 – Strivers wear stress as a badge—creators rally people and build with value18:14 – High-rollers are exciting but dangerous—catalysts build vision and momentum20:12 – Every team needs diversity, but each Persona has a right role28:43 – Productivity without profitability? You might be stuck in the gap30:17 – The “Four I’s” to reclaim lost income: IRS, Interest, Investments, Insurance32:05 – Don’t build to sell—build a practice you don’t want to leave33:36 – Best ROI is reinvesting in your business, not chasing outside investments35:23 – Garrett’s three-part goal: financial fitness, independence, and freedom37:20 – Personal finance advice doesn’t apply to business owners—think like a CEO40:20 - Success Partner, Vanessa Lewis from Investorus sits down with Dr. Bobby to explain how their one-stop financial strategy firm helps chiropractors build real wealth. With services like money coaching, lending advice, property investment, and financial planning, they simplify the process through one dedicated strategist. Learn how you can save money, eliminate bad debt, and grow high-return portfolios without sacrificing time from your practice. Resources MentionedDM Garrett on Instagram at @GarrettBGunderson and send the word ‘Remarkable’ to get a free copy of his audiobook Money Unmasked, which also includes the Money Persona quiz.To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Investorus please visit: www.investorus.com.au   Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.