The Remarkable CEO for Chiropractors

What does it take to double your practice, cut clinical hours in half, and build a team that thrives without you?This case study with Dr. Kris Arnold of Live Well Chiropractic reveals exactly how he transformed his high-performing but owner-reliant business into a scalable, system-driven practice. With guidance from The Remarkable Practice, Dr. Arnold moved from being the do-it-all doc to a confident CEO, growing from 400 weekly visits and $1M in collections to over 650 visits and $2.25M—with freedom, joy, and purpose intact.In this case study you will:Hear how Dr. Kris doubled revenue while working fewer hoursLearn the mindset shift from laborer to leaderUnderstand the difference between a caregiver and a business builder associateDiscover how he built a leadership team that runs the practiceGet insight into how data and KPIs drive decision-making and growthEpisode Highlights02:47 – Why Dr. Kris always valued coaching and how each stage brought him new growth03:54 – Where his practice was before TRP 400 visits/week $1M/year all referral-based04:40 – Dr. Stephen predicts they can double Dr. Kris is shocked but intrigued05:18 – Fast forward now at 650+ visits/week and $2.25M+ in collections05:34 – Cut clinical hours from 40+ to 15–18/week thanks to team growth06:51 – More vacations and confidence in the team to run without him07:17 – The shift to team-driven operations and letting go of doing it all07:54 – Team gratitude moment every team member said they were thankful to work there08:42 – Learning to lead instead of brute-force everything12:31 – Reframing the associate’s value from “not producing” to generating $485k/year13:32 – Key lesson not every associate is wired like the owner some value stability14:47 – Custom compensation models based on associate DNA15:33 – Realizing the yin-yang dynamic made them a stronger team17:31 – Assigning roles based on natural strengths unlocked major growth18:51 – Understanding caregiver business builder entrepreneur archetypes20:00 – Shifted from “have to see patients” to “get to see patients”21:14 – Mission-driven motivation “How can we 10x the miracles?”22:28 – Most valuable TRP resource using stats and vital signs to guide business decisions24:00 – Goal-setting and leveraging data transformed planning and performance24:49 – Regular team stat reviews now drive consistent improvement25:26 – The numbers represent people data leads to better stewardship and growth26:07 – Appreciation for TRP’s leadership and the example it sets for the profession26:28 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Better Balance please visit: https://betterbalanceorthotics.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Ever wonder why some chiropractic practices thrive while others spin their wheels? It’s not the ideas, it’s what you do with them. Dr. Pete and Dr. Stephen share how to turn seasonal shifts into practice growth. They reveal how quarterly planning, team alignment, and reactivation campaigns help you serve more patients and hit your goals. You’ll walk away with clear strategies to organize your priorities, avoid summer slumps, and lead your team with confidence.In this episode you will:Learn how to prioritize ideas into actionable quarterly plansUnderstand the importance of seasonal rhythms for patient care and marketingGet practical tools to align your team and track progressDiscover why empathy and curiosity are leadership superpowersHear why reactivation campaigns can spark major growthEpisode Highlights01:51 - Ideas are easy, but implementation is where growth happens02:40 - Why seasonal awareness matters in practice planning05:55 - How CEOs should manage limited time, energy, focus, and money07:20 - Organizing ideas into action plans and assigning accountability09:24 - Keeping quarterly goals visible and front of mind10:03 - The importance of explaining priorities to the whole team12:32 - Empathy and curiosity as keys to patient and team connection13:34 - Why summer-to-fall is the perfect time for reactivation campaigns14:23 - Three essential tools: goals worksheet, project planner, accountability grid18:42 - Treating mid-year as halftime: reviewing wins and setting second-half priorities20:22 - Adjusting marketing and patient education to family and seasonal rhythms21:48 - Preventing summer slumps by proactively adjusting family schedules25:43 - How to run reactivation projects using your internal team26:11 - Outsourcing reactivation systems for maximum leverage26:59 - The urgency of acting now to capture third-quarter momentum27:22 - Dr. Chris sits down with Dr. Aaron Morris from Success Partner, Syntropy, to explore how their work is helping chiropractors elevate their adjusting skills. Learn how Syntropy seminars are transforming both new grads and seasoned practitioners by building confidence, preventing burnout, and driving better patient outcomes. Dr. Aaron shares they support continuous skill development which isn't optional for chiropractors who want to serve at the highest level. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Syntropy please visit: www.syntropychirotraining.comSchedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

You won’t believe what’s happened since we last heard from the Hughes Brothers in their first case study.In this follow-up episode, Dr. Michael and Dr. David Hughes return to share how they scaled from one clinic to five, doubling and even tripling revenue while building a multi-million dollar chiropractic enterprise. They reveal the systems, mindset shifts, and leadership strategies that fueled their explosive growth, plus the lessons they learned acquiring and integrating new practices. This is a behind-the-scenes look at what it really takes to scale big without sacrificing culture or care.In this follow-up you will:Learn the systems that help scale a chiropractic businessUnderstand how to evaluate practices before acquisitionHear how leadership roles drive growth and accountabilityDiscover why slowing down can help you speed up expansionGet tips on building a durable, profitable multi-clinic practiceEpisode Highlights01:30 – Their chiropractic origin story and why they chose this path at age 1405:29 – How overcoming learning disabilities shaped their determination08:00 – Why they invested in coaching even before acquiring their first practice10:09 – The turning point: committing fully to a new system and leadership shift12:29 – How changing their approach to patient conversations transformed conversions13:49 – Doubling to tripling their first clinic’s revenue and scaling to five clinics17:00 – How a daughter’s move led to their first out-of-state acquisition20:29 – Buying practices from retiring chiropractors and lessons learned21:39 – The critical role of hiring the right associate doctors for expansion23:19 – How metrics, KPIs, and dashboards keep multi-clinic operations aligned25:00 – Why slowing down to simplify and automate was key to scaling26:29 – How they choose which clinics to buy—and when to say no28:29 – The importance of knowing both the numbers and the patient relationships30:49 – Turning underperforming clinics into profitable, systemized practices34:09 – Their big goal: reaching 33 practices in the next five years35:15 - Success Partner, Vanessa Lewis from Investorus sits down with Dr. Bobby to explain how their one-stop financial strategy firm helps chiropractors build real wealth. With services like money coaching, lending advice, property investment, and financial planning, they simplify the process through one dedicated strategist. Learn how you can save money, eliminate bad debt, and grow high-return portfolios without sacrificing time from your practice. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Investorus please visit: www.investorus.com.au  Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Ready to stop running your practice on autopilot? In this raw, post-board-meeting debrief, Dr. Stephen and Dr. Pete reveal how their leadership team uses the BDA (Before-During-After) framework to drive clarity, boost team focus, and scale impact. You’ll hear why quarterly board meetings are essential for moving from operator to CEO, how to work on, not just in, your business, and the mindset shifts that unlock growth. If you want a more scalable, durable, and transferable practice, this episode will show you what it takes.In this episode you will:Learn how to apply the BDA framework to optimize your practiceUnderstand the power of working on vs. in your businessDiscover why quarterly board meetings matter for long-term successHear how to increase team focus and accountabilityGet tips for leading creative, breakthrough conversations with your teamEpisode Highlights2:17 — They come straight from a two-day board meeting, sharing raw insights.3:01 — Reflecting on the value of recording after the meeting for fresh takeaways.4:25 — Explaining the BDA framework and how it shapes productive meetings.6:20 — Applying BDA not just in business but in personal life, like fitness.8:01 — Why before, during, and after work each holds equal value for outcomes.12:25 — The shift from working in the business to working on and above it.13:30 — Why small teams or solo chiropractors should still prioritize board meetings.14:23 — How to set up a half- or full-day session to plan with your team.14:49 — Using a facilitator or business coach to get the most out of meetings.15:32 — Radical thinking exercises that unlocked new energy and ideas.16:45 — Breaking through limiting beliefs and embracing doing things differently.18:27 — Stretching team creativity to spark problem-solving and breakthroughs.20:07 — Moving from being the machine to building and eventually selling it.21:51 — Using metrics like net momentum to track impact and progress.23:26 — The CEO’s role in casting vision and connecting growth to purpose.24:13 - Dr. Pete interviews Glen David of Davlen Design, a Success Partner known for transforming chiropractic clinics through optimized space and workflow. Glen shares how their family-run company has helped over 6,500 practices improve function, efficiency, and revenue. From designing new offices to reworking existing spaces, they help chiropractors reduce waste, boost productivity, and increase capacity—without expanding square footage. With deep experience and chiropractic-specific systems, Davlen Designs makes it easier for teams to serve more patients, save time, and grow sustainably.Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Davlen Design please visit: https://www.davlendesign.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

What happens when a thriving practice hits a ceiling? In this case study with Dr. Michael Graybar of Graybar Chiropractic & Rehab reveals how he turned personal burnout and professional stagnation into a launchpad for growth.You'll hear how Dr. Michael scaled his multi-clinic operation from $1.6M to $3.3M in annual revenue, restructured his leadership team, and created a business that thrives—even when he's not in the building. This transformation wasn’t just operational—it restored his marriage, his energy, and his vision for the future.In this case study you will:See how Graybar Chiropractic & Rehab went from plateaued to thrivingLearn how systems and roles replaced a personality-driven modelHear what changed when Dr. Graybar stepped fully into the CEO roleUnderstand how to stabilize staff, reduce turnover, and scale sustainablyGet clarity on the three hats every practice owner must wear to grow rightEpisode Highlights01:12 — Introduces personal and practice struggles before joining TRP02:10 — Practice had been stagnant at $1.6M with no clear direction02:44 — Lack of clarity spilled into home life and affected marriage03:26 — Practices were "good" on paper, but lacked fulfillment and growth04:17 — Joined TRP in 2018 and received holistic support, not just business coaching04:51 — Five years later: practice volume and profitability drastically increased05:13 — Clinics now exceed 1300 visits/week, smallest clinic matches former largest07:35 — Revenue climbed to $3.3M–$3.4M across three clinics08:28 — Letting go of operator role was essential to create durability09:39 — Replaced personality-based model with system-based structure11:03 — Introduced new patient advocates and clear staff roles11:44 — Reorganized leadership with one COO to eliminate internal competition14:42 — Staff turnover reduced by improving clarity and workplace culture18:38 — Initial resistance: tried to “sneak” into CEO role without team noticing20:05 — Weekly CEO time created to plan, lead, and maintain personal balance22:24 — Balancing three roles: chiropractor, CEO, and business owner23:43 — Importance of working above the business, not just in or on it25:54 — Advice to his past self: trust the process and commit fully to TRP28:01 — Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention.  Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Dr. Stephen shares the real-world challenges and wins from launching Bonfire Wellness, a new family-run wellness center focused on recovery, vitality, and longevity. In this episode, he unpacks lessons from the first six months of operating the business, including what went right, what went wrong, and what he’d do differently. From a costly $350,000 contract mistake to retraining ICU nurses in inside-out health principles, Dr. Stephen breaks down the difference between owning a business and operating one. He also gives a clear view into what happens when chiropractic philosophy is applied to a non-chiropractic venture.In this episode you will:Learn how to apply the Five Domains to a wellness startupAvoid costly legal oversights during buildout and hiringDiscover how to onboard medical staff into a vitalistic health modelHear how strong messaging shapes marketing and salesUnderstand the shift from hands-on operator to strategic ownerEpisode Highlights1:37 – Introduction to Bonfire Wellness and the inspiration behind its launch4:40 – Why lifestyle alignment is essential to wellness and not just weekly adjustments6:44 – The decision to shelve Bonfire in the past and focus on one business8:17 – Lessons on wealth building and the myth of running multiple businesses10:09 – How Dr. Stephen's family became co-founders of Bonfire Wellness13:19 – Full family involvement and the leadership roles within the business16:19 – Lessons learned from buildout mistakes and overspending19:03 – How one missed contract detail cost $350,000 and what to do differently21:08 – Using credit instead of SBA financing and the impact on cash flow22:39 – Shifting ICU-trained nurses into a vitalistic model of care24:57 – Why the education of the team was the most critical investment25:52 – Building the brand with referrals, internal, and external marketing26:45 – The role of SEO and digital ads in a modern wellness center28:10 – Future plans for diagnostics, business roles, and financial systems29:52 – Operationalizing and professionalizing a new business from day one31:24 – Vision for multi-site growth and what’s next for Bonfire Wellness32:30 - Dr. Chris is joined by Success Partner, Dr. Jeff Langmaid of The Smart Chiropractor to discuss Patient Pilot, a reactivation tool designed to bring past patients back into care. The system sends short, personalized emails that match the voice of the practice, tracks engagement in real time, and builds smart recall lists for more efficient outreach. Discover why reactivation should be a core focus for any growth-minded chiropractor. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about The Smart Chiropractor please visit: https://thesmartchiropractor.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

What happens when two driven twin-brothers stop playing small and go all-in on their vision?Dr. Stephen sits down with Dr. Michael and Dr. David Hughes to unpack how they transformed Gateway Family Chiropractic from a modest local practice into a multi-million-dollar, multi-location enterprise utilizing the TRP System. They talk about moving from indecision to clarity, from being coached to becoming leaders, and from holding onto old systems to embracing a scalable business model through The Remarkable Practice. This episode is Part 1 of the Hughes Brothers story, Part 2 will tell of the incredible acquisition-driven expansion of the Hughes Empire utilizing the TRP Systems.  Their story offers a real-life look at the power of commitment, the importance of alignment in leadership, and the role systems play in sustainable growth.In this Case Study you will:Hear why their old coaching program couldn’t keep up with their VisionLearn how implementing TRP systems helped them double their practiceUnderstand the role of the COO in operational breakthroughsDiscover how they’re creating long-term succession with their familyGet inspired by their plans to expand across Colorado and Texas Episode Highlights01:23 – What caused them to leave their original coaching program and start looking elsewhere04:07 – Why their first encounter with TRP felt overwhelming—and how they handled it04:40 – The decision they made that shifted everything in their business trajectory05:47 – A surprising leadership move that helped them finally implement what mattered06:34 – What happened when they invited their whole team into the training process07:25 – The revenue story behind their growth and the numbers they saw at each stage10:01 – The personal values that influenced who they chose to work with12:25 – How the next generation of their family is getting involved in the business14:19 – What one family member secretly aspires to become in the TRP ecosystem15:13 – How they’re navigating acquisitions—and what they look for in potential opportunities17:42 – What they’re doing now to make sure they always have great people in place18:44 – A unique online strategy they’re using to attract top-tier chiropractic talent19:06 – How they reframe hiring so it becomes a powerful form of marketing20:12 – Where they’re expanding next and how they’re making it sustainable21:37 – The unexpected source of inspiration that shaped their multi-location vision26:14 – What challenge they’re facing now and how they’re preparing to solve it28:46 – What they’d tell their earlier selves before joining TRP31:49 – Why they believe growth never stops—and how TRP keeps up with them33:15 – What surprised them about the values running beneath TRP’s business systems34:45 - Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about SKED please visit: https://sked.lifeSchedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Most chiropractors train their teams too little—or too late. This episode changes that.Discover why training isn’t just another checkbox but the highest-return activity in your practice. Drs. Pete and Stephen unpack how training builds culture, develops A-players, and multiplies your business impact. They break down their six-sided framework for business health (hint: it's not just about systems) and show how CEOs who prioritize training lead practices that thrive.In this episode, you will:Learn why training is your #1 return on investment activity.Understand the Rubik’s Cube framework for solving business complexity.Discover how to identify and keep A-players through training culture.See why energy and crucial communication drive team performance.Get a simple four-step training format you can implement today.Episode Highlights01:44 – Why training delivers the greatest ROI in chiropractic businesses and how to adopt a training-first mindset.06:17 – The vitalistic reason behind training: why lives in your community literally depend on it.08:10 – A breakdown of the Rubik’s Cube framework and how to troubleshoot your business using six key domains.09:45 – How to structure your clinic culture so patient care happens between training—not the other way around.12:34 – What to look for when hiring and placing the right people in the right roles for the right work.17:16 – How to own your energy as CEO and why energy is always the leading indicator of your business performance.18:23 – The five crucial communications every team must hear often to stay aligned, focused, and growing.19:16 – How to spot an A-player: they don’t tolerate training—they crave it and require it to thrive.22:41 – Equipping vs. developing vs. empowering your team and why each one must be intentional.25:03 – A 4-step training model: Tell me, Show me, Allow me, Direct me—how to structure training that sticks.28:48 – How to create a safe environment where your team can fail, learn, and grow through roleplay.30:09 – The mindset shift from operator to CEO: train your team so they can build your business, not just do tasks.31:37 – Why skipping training costs you more in pain and frustration than time ever will.32:33 – Comparing returns: stock market vs. real estate vs. training your team—where you’ll get the highest ROI.33:58 – Why marketing comes second to team training when it comes to growing your business and impact.35:02 - Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before. Resources MentionedDownload your copy of the Troubleshooting Form here: https://theremarkablepractice.com/podcast-ep313-troubleshootingTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about SKED please visit: https://sked.life/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Vitalism isn’t just a philosophy, it's your advantage in the healthcare marketplace.If you want patients who stay, refer, and believe in what you do, stop selling care plans and start creating Vitalists. In this episode, Dr. Stephen and Dr. Pete unpack how Vitalism creates deep alignment between your message, your mission, and your market - and their unique IDENTITY as a Vitalist.Anchoring your patient journey to “Vitalism” as your unique position in healthcare, this conversation maps out how to build conversion, retention, community, referral and legacy around something much bigger than symptom relief. This is more than a mindset, it’s a movement.In this episode you will:See how vitalism bridges the gap between conversion and retention.Learn why identity—not information—drives patient behavior.Understand how vitalistic branding builds community and loyalty.Discover how to use belief systems to scale your business.Walk away with the case for claiming “vitalist” as your market niche.Episode Highlights3:39 – The idea of taking a 150-year generational perspective for your clinic4:39 – Authenticity as the most powerful vibrational force in patient education6:32 – Calling vs. job: how perspective reshapes your team’s engagement7:49 – Chiropractic's unique success proposition in today’s healthcare market8:43 – How effective marketing creates urgency, relevance, and identity10:32 – Why vitalism matters and why chiropractors should claim the term now12:28 – Defining the vitalist and how they see chiropractic as a lifestyle success strategy15:41 – The story behind the “Make America Healthy Again” campaign and Vitalistic Party18:22 – Anchoring retention and identity: how vitalism helps patients stay21:55 – Vitalism as a belief in life force and its business implications22:43 – Identity shapes behavior: how lifestyle drives decisions like regular chiropractic23:52 – Vitalism, fitness, and personal routines as expressions of identity24:31- Dr. Eric is joined by Success Partner, Jeff Van Kampen from Clinic Growth Accelerator (CGA), a company that helps chiropractic clinics attract and convert new patients with digital marketing. Jeff explains how CGA specializes in paid social media ads and lead qualification, sharing practical insights on tracking ROI and maximizing new patient appointments. They also discuss the future of digital marketing in chiropractic, including AI-driven nurture sequences and the importance of building trust online.  Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

What got you here won’t get you there, and holding onto your old identity may be the reason you're feeling stuck.Learn how to make the transition from owner-operator to CEO by aligning your identity, behaviors, and responsibilities with the business you’re building. You’ll get clear on what belongs on your scorecard, how to measure success with KPIs, and what it means to truly lead. Whether you're scaling to your next level or reclaiming time and energy, this is the mindset and operational structure that makes it possible.In this episode you will:Understand the mindset and behavior shift needed to fully become the CEOLearn how identity drives behavior, and how both are tied to your growth ceilingDiscover the role of scorecards, KPIs, and clear job descriptions in scaling leadershipExplore the “four rights” framework for hiring and retaining the right teamClarify whether your challenge is a who issue or a how issue—and what to do nextSee how creating optionality in your role builds freedom, energy, and long-term successEpisode Highlights1:38 — Why so many chiropractors struggle to answer, “What do I do when I become the CEO?”4:04 — The shift from laborer to leader requires both identity and behavioral changes.6:35 — How clarity through scorecards and KPIs helps scale with purpose and focus.7:15 — Why moving rocks isn’t your value anymore—leading teams is.9:01 — Understanding the law of ones and threes to prepare for each level of growth.9:38 — The true job of the CEO: operationalize, professionalize, and optimize the business.12:40 — To scale, ask: is this a “who” issue or a “how” issue?13:32 — Use the Four Rights framework to hire the right person in the right role.14:45 — Clarify the right work and align it with scorecards, KPIs, and job descriptions.17:23 — Letting go of your old identity is key to stepping fully into your CEO role.20:13 — Optionality means you get to choose how to spend your time as CEO.22:46 — Revisit operationalizing, professionalizing, and optimizing—like fitness, it never stops.23:18 — Diagnose if your business issue is a person, process, proficiency, priority, or project.24:23 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships. Resources MentionedRegister Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/  To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about CLA Wealth please visit: https://insightcla.comSchedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.