A Look Inside Graybar Chiropractic’s 5-Year Growth Surge: TRP Case Study #002

What happens when a thriving practice hits a ceiling? In this case study with Dr. Michael Graybar of Graybar Chiropractic & Rehab reveals how he turned personal burnout and professional stagnation into a launchpad for growth.

You'll hear how Dr. Michael scaled his multi-clinic operation from $1.6M to $3.3M in annual revenue, restructured his leadership team, and created a business that thrives—even when he's not in the building. This transformation wasn’t just operational—it restored his marriage, his energy, and his vision for the future.

In this case study you will:

• See how Graybar Chiropractic & Rehab went from plateaued to thriving
• Learn how systems and roles replaced a personality-driven model
• Hear what changed when Dr. Graybar stepped fully into the CEO role
• Understand how to stabilize staff, reduce turnover, and scale sustainably
• Get clarity on the three hats every practice owner must wear to grow right

Episode Highlights

01:12 — Introduces personal and practice struggles before joining TRP

02:10 — Practice had been stagnant at $1.6M with no clear direction

02:44 — Lack of clarity spilled into home life and affected marriage

03:26 — Practices were "good" on paper, but lacked fulfillment and growth

04:17 — Joined TRP in 2018 and received holistic support, not just business coaching

04:51 — Five years later: practice volume and profitability drastically increased

05:13 — Clinics now exceed 1300 visits/week, smallest clinic matches former largest

07:35 — Revenue climbed to $3.3M–$3.4M across three clinics

08:28 — Letting go of operator role was essential to create durability

09:39 — Replaced personality-based model with system-based structure

11:03 — Introduced new patient advocates and clear staff roles

11:44 — Reorganized leadership with one COO to eliminate internal competition

14:42 — Staff turnover reduced by improving clarity and workplace culture

18:38 — Initial resistance: tried to “sneak” into CEO role without team noticing

20:05 — Weekly CEO time created to plan, lead, and maintain personal balance

22:24 — Balancing three roles: chiropractor, CEO, and business owner

23:43 — Importance of working above the business, not just in or on it

25:54 — Advice to his past self: trust the process and commit fully to TRP

28:01 — Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.