The Remarkable CEO for Chiropractors

Listen-in on the conversation between marketing and branding expert, Dr. Elise Rigney and REM CEO Dr Stephen Franson and learn how to attract your ideal patient.Discover the importance of authenticity in your brand story, brand promise and digital identity.Learn how your website and social can compel the right people into your practice / business - and repel those that are not the right fit.      Cut through the noise in the marketplace with clear and compelling personal brand.  Establish greater know, like and trust with your branding - intentionally.Become the “goto” expert in your community and flood your practice with the people who are buying what you’re selling.Episode Highlights04:16 - Identify your personal core values and use them to build your personal brand.06:01 - The importance of building a personal brand on social media for chiropractors.08:26 - Understanding the problems your target audience is facing and how you can solve them.11:04 - Building personal brand and credibility in the community. 13:46 - Establishing trust and credibility through a social media presence.16:21 - Utilizing social media for business growth such as recruiting team members, and influencing referrals through an authentic approach.19:55 - Understanding your role in social media as content creator but delegation needs to occur to allow your team to build their own personal brand in line with the practices and free yourself up for other important tasks26:14 - Focusing on the ideal client and speaking directly to them, rather than trying to appeal to a broad audience. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:Understand the 3 ways to exit and the outstanding one that laid the golden egg Increase the asset value of your business now by integrating value drivers. Make your practice not only more attractive but irresistible! Episode Highlights02:04 - The emotional and challenging meeting that inspired this discussion on the "golden goose" and "golden egg."04:15 - The importance of considering each season holistically, with an eye on the end goal of exiting successfully.08:40 - Uncovering your true motivations by asking yourself the key question “Why do you want to sell your practice?”12:20 - Transforming a chiropractic practice from a job to a business, can lead to increased value and appreciation over time.16:25 - Every doctor should aim to build a business that other people will compete to buy, with the goal of achieving financial freedom and a successful career.20:34 - Identifying and focusing on value drivers to increase the value of a business.23:44 - Insights on how to scale a chiropractic practice and make it attractive to potential buyers, with a focus on creating a business that people would compete to buy. Resources MentionedTo download your copy of the Value Drivers Checklist, please click here: https://theremarkablepractice.com/podcast-ep239-valuedriversTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:3 signs that you are a control freak Why the strength of the leader becomes the weakness of the organization. How to stop cultivating a culture of underperformance and disengagement The more valuable you are to your business, the less valuable your business. Change is not just a leap of faith, there is a framework and a process. Episode Highlights01:01 - The challenges of being a control freak in business and life, and how it can limit one's potential for a remarkable practice and life.05:11 - Healing from controlling behaviors requires shedding old patterns and embracing potential.10:05 - Creating an environment where A players can grow and be developed, rather than collecting B and C players who are content with being controlled and underperforming.12:04 - How to identify some of the signs and symptoms of being a control freak.16:30 - Schedule-itis and the lack of alignment between core values, vision, and behavior and how it limits success. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Does Your Website Regularly Attract YOUR IDEAL CLIENTS? Bill Esteb and Dr. Stephen Franson answer the 2 most important questions around YOUR website: 1. Does it work?  And 2. Does it work?!?!Does it work?  Does it attract and convert your Ideal Client / Patient?Does it work?  Is your site SEO Optimized (findable) and ranking at the top?Does your site REPRESENT YOU?  Why should I trust you? Come to you? The 3 most important parts of a websiteDon’t miss this conversation with 2 of the best minds in Chiropractic MarketingEpisode Highlights01:35 - Processes have changed in chiropractors' communication with their community providing opportunities for growth04:21 - There is an identity crisis in the profession and you must understand your business's identity and cast a clear vision for your community.08:38 - The challenge of figuring out your brand identity during a time of self-discovery and exploration, and the tendency to go unremarkable to avoid conflict.11:11 - The importance of showing up authentically online, rather than presenting a polished image.13:49 - Understanding the mindset of seekers and providing relevance and specificity in marketing narratives to attract the right people.16:21 - Optimizing your website for patient connection and authenticity.19:01 - A personalized, transparent approach can help build trust and engagement, leading to more conversions and patient loyalty21:54 - Prioritize your unique success proposition and tell your story truthfully to stand out in a crowded healthcare market. Resources MentionedLearn more about Bill Esteb and Patient Media at https://patientmedia.com/Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Do You Need Financing?  This episode is for you if…Are you looking to LAUNCH a new chiropractic practice?Do you need financing for construction?Are you building our your dream practice?Are you expanding your Chiropractic Enterprise?…If YES - then you are going to need money to make it happen.  Listen-in as Dr. Stephen Franson interviews Corey Biddle on the keys to securing financing in today’s crazy economic environment.  FinancialCorp has secured millions of dollars in financing for Chiropractors - let them help you finance your VISION.Episode Highlights01:16 - The importance of seeking expert help when starting a new business to avoid the potential for costly mistakes without proper guidance.06:11 - Doing a soft credit pull to identify and remedy any issues on your credit report, giving you more time to make tweaks for a better chance of success.08:16 - Forming a business entity and opening a business bank account can help build business credit and simplify loan applications.15:10 - Having a well-written business plan for securing a loan from a bank, highlighting the need to showcase your personality and drive within the plan.18:59 - Understanding the SBA Loan requirements for small businesses.22:26 - Document preparation in the early stages of business planning to reduce stress and creating a positive impression with lenders32:43 - Being proactive and responsive during the loan process, highlighting the need to "play ready golf" and "take action" to avoid delays.35:39 - Be collaborative.   The underwriters may request additional information to clarify certain aspects of a loan application.42:27 - The importance of concurrent and simultaneous actions in the loan process.46:29 - Join Success Partner, Steven Tait from Online Marketing for Doctors and Dr. Pete as they delve into the world of digital marketing in the medical industry. They discuss the importance of having a strong web presence, the power of breaking the mold in marketing, and the need for adventurous thinking when it comes to investing in digital strategies. As they look ahead to the future, they explore the transformative impact of AI on digital marketing and how it will shape the industry. If you're a doctor looking to enhance your online presence and attract more patients, this episode is a must-listen. Tune in and get ready to take your marketing game to the next level! Resources Mentioned9 Steps to Secure Financing" here: https://theremarkablepractice.com/podcast-ep236-9stepsTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoRegister for the Team Building Immersion here:  https://theremarkablepractice.com/team-immersion/Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information Online Marketing for Doctors about please visit: http://onlinemarketingfordoctors.com.au/ Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:The multiplicative power of harnessing a “Word Theme for the Year” Why your growth in 2024 will be a reflection of your Readiness. Trouble-Shooting all 6 sides of Readiness Using the Accountability Grid to assess your Practice Readiness for 2024Episode Highlights02:39 - The importance of alignment and vision for the year 202407:57 - With a focus on readiness, a fully committed team and the ability to pivot at any time, sets the stage for significant growth and development.11:00 - A reflection of the last 5 years, with recognition of the growth and unity within the team.14:04 - Utilizing the Rubik’s Cube method for assessing readiness in business.18:46 - Creating clarity around your vision story for success in 202424:37 - The importance of auditing business systems to prepare for growth, using the Accountability grid to assess functionality.30:58 - Creating a training culture in an organization, where everyone desires and is ready to be trained.38:01 - Join Dr. Pete as he sits down with Dr. Chad Woolner and Dr. Andrew Wells, Success Partners with Simplified Functional Medicine. Listen as they share their journey, insights, and strategies for empowering practitioners to empower their patients. They delve into their background in chiropractic practice, their passion for developing systems, and their experiences with simplified functional medicine. They also highlight the importance of providing clear success paths for patients and practitioners and how they help doctors integrate functional medicine seamlessly into their practices. Tune in to this dynamic conversation as they share practical tips and valuable insights on simplifying functional medicine to help more patients and scale chiropractic businesses. Resources MentionedTo download your copy of the Accountability Grid, please click here: https://theremarkablepractice.com/podcast-ep235-acctgrid/Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information Simplified Functional Medicine about please visit: https://www.simplifiedfunctionalmedicine.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Engagement is key to boosting results in chiropractic practices. Discover the transition from owner-operator to CEO and its impact on leadership. The 'heart head hands feet' framework enhances communication and team cohesion. Daily huddles foster alignment and reinforce mission values. Explore the need for continuous skill development in chiropractic adjusting. Learn how engaging with community training programs elevates both practitioners and patient experiences.

In this episode, you'll discover:What 3-5 Big Changes need to be made to take your business from Now to Next?Slay your dragons and reach your goals in 2024 with the help of this exerciseIdentify who is accountable for the next iteration of your business through the lens of your Accountability GridUse the Lead Flow Worksheet to reverse engineer what Success looks likeDon’t GUESS when it comes to your GOALS…If you are guessing you are stressing.The metrics are the matrix – Base Case, Best Case and Worst Case guidance.Episode Highlights03:32 - The value of having the whole team bought in and understanding the plan for the upcoming year.07:05 - Identify what success looks like for your practice and align it with the company's core values and behaviors.11:29 - Set goals for growth in the business, including top line revenue growth, using a methodology called base case scenario.16:13 - Use tools such as worksheets and frameworks to organize the process and make it less painful and more productive.19:03 - Utilizing data assessment to determine where you want to go next and how to set goals for attraction, convergence, retention, and collection.22:56 - Being proactive and working on the business to achieve the best possible outcome, rather than simply reacting to external factors.28:45 - Dr. Pete speaks with Success Partner, Sam Ogutucu, the founder and CEO of Medic Cloud. Sam shares his remarkable success story, from being a patient in a chiropractic clinic to becoming an expert in X-ray and IT solutions for chiropractors. He discusses the value his company brings to chiropractic practices and how they assist in future-proofing their IT infrastructure. Sam's commitment to continuous learning and his round-the-clock availability for his partners make Medic Cloud an invaluable resource for chiropractors. Tune in to hear this insightful discussion on how Medic Cloud is helping chiropractors achieve success in their practices. Resources MentionedDownload your copy of the Vision Story & Vision Map here: https://theremarkablepractice.com/podcast-ep233-visionRegister for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information Medic Cloud about please visit:  https://mediccloud.com.au/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:Assess your 2023 current business using the proven APPEAR Process Identify Where Did You Win - and What Did You Learn? Identify the constraints on your business that need to be addressed to have the best year ever in 2024 Understand the Base Case, Best Case, Worst Case construct and how to apply to your business. Turn your Mission into a Math Problem - so you are not dealing with People Problems. Episode Highlights02:10 - The importance of energy and leadership during the end-of-year transition, as it sets the tone for the new year.05:02 - The  framework for organizing the last six weeks of the year, focusing on capturing wins and lessons learned.09:02 - Writing a narrative of the past year's events, including measurable achievements and challenges, and using that information to plan for the future.14:22 - Discover a vision casting exercise for 2024, starting with a story in your mind and quantifying it into measurable goals.17:53 - Using Base, Best and Worst case scenarios to set intelligent goals20:05 - Creating a culture of buy-in and achieving goals through a preventative approach.24:30 - Tracking progress and making adjustments to meet growth targets, with a focus on investing in new initiatives and overcoming unexpected challenges.28:34 - Documenting the current state of the practice, defining the desired future state, and creating a strategic plan to achieve growth and success.32:55 - Dr. Erik Kowalke, SKED, joins Dr. Pete as part of this week’s Success Partner interview.  Listen as they engage in a thought-provoking conversation with Dr. Erik about the importance of being intentional and leaving a lasting legacy. Dr. Erik shares insights on the power of convenience in a fast-paced world and how businesses need to adapt to meet the changing needs of their clients and how SKED can help you achieve this with a virtual CA.  Resources MentionedDownload your copy of the Vision Story & Vision Map here: https://theremarkablepractice.com/podcast-ep232-visionRegister for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about SKED please visit: www.sked.lifeSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:3 Keys to Attracting A-player CandidatesThe 5 Attributes of an A-Player How to recognize B and C Players  How much should you pay an A Player?Episode Highlights03:43 - How the Rubik's cube framework can help you in troubleshooting and identifying talent gaps in a team.08:38 - The importance of clarity in vision for A-players, requiring a clear and compelling vision to be attracted to the business.13:50 - A-players need total clarity around their role and expectations to deliver value and capture value19:21 - The value of investing in training and development within teams, especially its significance with A-Players21:37 - What does resistance to training and coaching with your team mean?23:48 - The hiring and optimization of a team of A-player29:59 - Dr. Pete sits down with Success Partner, Dr. Andrew White, CEO of Align & Co, to discuss their mission to bring chiropractic care to the workplace. Dr. White shares his personal journey and the inspiration behind his work, rooted in the opioid crisis and the desire to make a lasting impact on healthcare. They delve into the problem of reaching individuals who may not seek chiropractic care, and the innovative solution of providing on-site adjustments in collaboration with businesses. Discover the potential ROI for CEOs and clinic owners that Align & Co can bring to your practice.  Resources MentionedTo download your copy of the A-Player Assessment, please click here: https://theremarkablepractice.com/podcast-ep231-aplayerRegister for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information Align & Co about please visit: https://alignco.life/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business