

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Nov 15, 2023 • 34min
How To Reduce Your Ad Costs by 40% or More
Learn how to slash your Facebook ad costs by 40% or more by using compelling tripwire offers. Real-life examples of successful welcome offers are shared. The podcast also discusses the power of lead magnets and optimizing funnels, as well as the importance of keeping the conversation going with leads. Case study of reducing lead cost by 40% is highlighted. Strategies for reducing ad costs and optimizing funnels are provided, along with helpful resources.

Nov 10, 2023 • 40min
The Best Way to Set Up a 5-Day Challenge: Sean Cannell's YouTube 1K Challenge Review
YouTube expert and online entrepreneur Sean Cannell's 5-Day YouTube 1K Challenge funnel is analyzed in this episode. Topics covered include upsell offers, best practices for running online challenges, and tactics for engaging participants. The hosts also discuss the importance of VIP experiences, the details and benefits of the YouTube 1K challenge, and strategies for using fast action bonuses.

Nov 8, 2023 • 32min
Removing the Bottleneck: Is Your Business Ready for a Second In Command? with Kara Barnes
Kara Barnes, CEO of Backstage Ops, shares insights on the importance of a second-in-command in a growing business. Topics covered include accountability in teams, designing a second-in-command relationship, and the financial readiness required for leadership roles.

Nov 3, 2023 • 34min
Karin Carr's 11x ROI Evergreen Funnel Webinar Review
Discover Karin Carr's strategies for generating 11x ROI with her webinars. Learn about creating genuine urgency, using bonuses to enhance webinar offers, and boosting Facebook ads ROI. Explore best practices for implementing effective bonuses and review Karin Carr's successful automated webinar. Learn the value of using YouTube for consistent leads and debunk common lead generation myths. Uncover myths about YouTube success for realtors and hear a client testimonial about selling a million-dollar house. Apply the value of the episode to improve webinar conversions and leverage being a life coach. Recognize disguised opportunities and check out the 'Tools of the Trade' webpage for recommended software.

14 snips
Nov 1, 2023 • 43min
Case Study: How Kwadwo Sold Out His Founding Member Course Launch
Delve into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course. Learn about the power of effective messaging, team delegation, and the technical challenges he encountered. Discover his approach to creating a winning sales page and his strategy for pre-selling the course. Explore the value of delegating to a remote team and the tools and software that made it all possible. Whether you're an aspiring online course creator or a digital marketer, this episode is a goldmine of knowledge.

Oct 27, 2023 • 20min
Funnel Fix Friday - Pt. 2 Karin Carr's Evergreen Funnel Turns Every Dollar into $11
In the fast-moving world of online marketing, the key to success often boils down to creating and perfecting effective sales funnels. Karin Carr, a real estate expert, has certainly figured out how to make every dollar she invests bring back an impressive $11 in return. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpGet the new Funnel Leak Finder spreadsheet so you can discover the part of your funnel that needs fixing! Now, let's take a closer look at what makes her funnel so remarkable.We're continuing our review of Karin Carr's incredible funnel. We'll explore how she manages to turn every dollar she spends into $11. As her ads manager, I can tell you that her funnel is truly impressive.We'll discuss the amazing 40% upsell conversion rate in Karin Carr's funnel, which is way higher than the usual 5-10%. Then, we'll dig into her checkout page and the powerful words she uses to convince potential buyers. We'll also take a look at her order bump and how it perfectly matches her main offer, making it an irresistible upsell.If you're eager to learn how to make more money from each lead and create a high-converting funnel like Karin Carr's, you won't want to miss this episode. Tune in and discover the strategies behind her success.In this episode, you’ll learn:The secrets behind Karin Carr's 40% upsell conversion rateEffective strategies for checkout page and order bump optimizationThe importance of earnings per lead in measuring funnel successPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Oct 25, 2023 • 30min
My 30-Minute Challenge: How to Use ChatGPT to Write a Full Sales Page
Have you ever thought about how AI, like ChatGPT, is changing the way we do business in big ways?For online course creators, this is huge! It’s not just talk - it really works. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Kwadwo [QUĀY.jo] found out just how powerful it can be. He used ChatGPT to make a sales page, and it took only 30 minutes! Doing this the usual way could take hours, and hiring someone else to do it could cost a lot of money.In this episode, Kwadwo shares the specific prompts he used with ChatGPT and delves into his process of training the AI to capture his unique voice and style. It's an enlightening look at how we, as course creators, can guide AI to produce engaging and on-brand content.Yet, as intuitive as AI might be, the human touch remains irreplaceable. He talks about how important it is to check the work that AI does, making sure it fits his brand and speaks to his audience in just the right way.In this episode, you will learn:Using AI tools like ChatGPT can significantly streamline and automate business processes, saving time and money.Training ChatGPT to write in your tone of voice and style is crucial for achieving the desired output.ChatGPT prompts to create email sequences and upsell pages.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Oct 20, 2023 • 20min
Funnel Fix Friday - Karin Carr's Evergreen Funnel Turns Every Dollar into $11 pt. 1
Karin Carr, successful video marketing course creator and CEO of a 7-figure coaching business, talks about her evergreen webinar funnel that converts 11 times her ad spend. Topics discussed include designing a high converting opt-in page, the power of "on-demand" webinars, and analyzing the weakest step in the funnel using chat GPT. This episode is a must-listen for course creators looking to boost conversions.

Oct 18, 2023 • 26min
From Major Surgery To Major Success: How Kwadwo Is Scaling His Business with a Limited 3-Hour Work Day
QUĀY.jo, an entrepreneur who overcame a major setback and achieved remarkable success, shares his experience after a serious bike accident and major surgery. He discusses managing a limited 3-hour workday, building a resilient team, and strategies for navigating challenges in business.

Oct 13, 2023 • 18min
The True Cost Of Not Delegating In Your Business
This podcast explores the fear of delegation for online course creators and the impact it has on business growth. It discusses the importance of delegating lower value tasks and focusing on higher value activities to scale a business. The speaker shares personal experiences and highlights the true cost of not delegating in your business.