The Importance of Win-Win Collaborations

Collaborations should be a win-win, not necessarily based on audience size or monetary gain. The key is to understand each person's values and what would incentivize them to say yes. By getting in front of other people's audiences, you can leverage their reach and save costs compared to other marketing strategies. Collaborations build trust and credibility, as people trust those who are associated with the person who brought them in. It's important to approach collaborations with a mindset of creating value and connections, rather than just seeking leads and sales.