How Collabs Can Explode Your Business Growth with Jordan Gill
Dec 27, 2023
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Jordan Gill, CEO of Systems Saved Me, discusses the power of collaborations in business growth, including earning $180-220k as the 'Collab Queen'. Learn the importance of connecting with copywriters for workshops, focusing on mission-driven projects, and building trust through collaborations. Discover the opportunities for speaking engagements and offline events, as well as the eagerness of people to collaborate.
Collaborations build trust and credibility, as people trust those who are associated with the person who brought them in.
Collaborating with others can significantly boost an online course creator's business by tapping into the audiences of others who align with their expertise and offers.
Deep dives
The Importance of Win-Win Collaborations
Collaborations should be a win-win, not necessarily based on audience size or monetary gain. The key is to understand each person's values and what would incentivize them to say yes. By getting in front of other people's audiences, you can leverage their reach and save costs compared to other marketing strategies. Collaborations build trust and credibility, as people trust those who are associated with the person who brought them in. It's important to approach collaborations with a mindset of creating value and connections, rather than just seeking leads and sales.
Strategies for Leveraging Collaborations
Collaborating with others can significantly boost an online course creator's business. Rather than relying solely on one-to-one marketing strategies, collaborating allows you to tap into the audiences of others who are a good fit for your offers. Examples include guest podcast appearances, workshops or trainings for communities that align with your expertise, or creative collaborations with specific types of businesses. Building relationships and connecting on a human level is key to securing valuable collaboration opportunities.
Setting Goals and Implementing Collaborations
Setting goals and being strategic in collaborations can lead to impressive results. By determining a desired outcome and focusing on collaborations and hiring, a course creator can expedite their growth. Examples include reaching out to copywriters with audiences of copywriters to offer workshops, targeting communities that align with your mission, or creating systems around the number of collaborations needed to achieve a revenue goal. Effective collaborations require clear communication, mutual benefit, and finding ways to incentivize each party involved.
Benefits of Collaborations Beyond Leads and Sales
Collaborations offer more than just leads and sales. They can lead to opportunities such as speaking engagements or participation in exclusive events and retreats. Building relationships through collaborations can result in invites to offline masterminds and secretive events. Being seen as a valuable collaborator leads to other non-monetary advantages, such as being recommended or trusted to represent others when they can't attend speaking engagements. Collaborations also allow you to showcase your expertise in a focused manner and deepen connections with like-minded individuals.
In this episode, we're joined by the insightful Jordan Gill, CEO of Systems Saved Me, who has elevated collaboration into a powerful leveraged marketing strategy. Jordan covers essential topics from how collaborations can lead to more speaking engagements to emphasizing the significance of collaborations that align with your values.