The Art of Online Business Avoid These Easy To Fix Sales Page Mistakes
Dec 8, 2023
Learn how to avoid common sales page mistakes and improve conversion rates. Understand the importance of client testimonials and how to strategically place them. Discover tips for creating effective module summaries on a sales page.
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Know Your Customer's Struggles
- Paint a vivid picture of your ideal customer's daily frustrations before introducing your offer on your sales page.
- Use direct quotes from Reddit, YouTube comments, Amazon reviews, or calls with potential customers to capture their authentic words.
Strategically Use Testimonials
- Place client testimonials near strong claims or buy buttons on your sales page.
- Use multiple testimonials that detail problems, hesitations, and tangible results to resonate with different audience members.
Summarize Modules by Outcomes
- Avoid listing your program's lessons like a boring college syllabus.
- Instead, summarize each module's outcome so prospects know the tangible benefits they'll achieve.