

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Nov 29, 2023 • 28min
The Art of the (AI) Transition
In this episode, Rick Mulready reveals the exciting new direction he's taking his business. Rick doesn't just discuss the potential of AI; he breaks it down into a practical, step-by-step approach accessible to all online business owners. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Adding another layer to the AI journey, Rick, in collaboration with AI expert Rachel Woods, introduces his latest venture: The AI-Powered Business podcast.Tune in for this exciting episode and empower yourself to take your business to the next level with AI.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Nov 24, 2023 • 28min
5 Online Strategies That Changed The Game For Me
Today, I'm excited to share five online strategies that not only altered my online business trajectory but can also revolutionize your approach and propel your success in the digital realm. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help From pre-validating courses to navigating the power of group coaching and mastering YouTube's search game, each strategy is a testament to the evolution of my online journey.Join me as I unwrap the lessons learned and provide actionable tips for transforming your online business landscape.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Nov 22, 2023 • 50min
Leverage Social Proof to Boost Sales & Long-Term Brand Success with Brittany Herzberg
Are you looking for ways to boost your brand's credibility, trustworthiness, and long-term success? We're thrilled to welcome back social proof expert, Brittany Herzberg, for an insightful discussion. Together, we delve into the world of testimonials, case studies, and more. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help This episode goes beyond the realm of reviews, offering you valuable insights into how to effectively leverage social proof for your brand's long-term success. You definitely don't want to miss this!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelBrittany's Links:Download Brittany’s Client Testimonial Guide hereVoxer Brittany to get her guide: @BEEHERE

Nov 17, 2023 • 20min
Inside Look: Mai-kee Tsang’s Lead Magnet & Tripwire Funnel
Join me for an insightful episode where I break down a top funnel and unveil the secrets behind a successful lead magnet to tripwire strategy. I delve into the intricacies of Mai-kee Tsang's funnel, exploring every facet from the compelling opt-in page to the irresistible tripwire offer.

Nov 15, 2023 • 34min
How To Reduce Your Ad Costs by 40% or More
Learn how to slash your Facebook ad costs by 40% or more by using compelling tripwire offers. Real-life examples of successful welcome offers are shared. The podcast also discusses the power of lead magnets and optimizing funnels, as well as the importance of keeping the conversation going with leads. Case study of reducing lead cost by 40% is highlighted. Strategies for reducing ad costs and optimizing funnels are provided, along with helpful resources.

Nov 10, 2023 • 40min
The Best Way to Set Up a 5-Day Challenge: Sean Cannell's YouTube 1K Challenge Review
YouTube expert and online entrepreneur Sean Cannell's 5-Day YouTube 1K Challenge funnel is analyzed in this episode. Topics covered include upsell offers, best practices for running online challenges, and tactics for engaging participants. The hosts also discuss the importance of VIP experiences, the details and benefits of the YouTube 1K challenge, and strategies for using fast action bonuses.

Nov 8, 2023 • 32min
Removing the Bottleneck: Is Your Business Ready for a Second In Command? with Kara Barnes
Kara Barnes, CEO of Backstage Ops, shares insights on the importance of a second-in-command in a growing business. Topics covered include accountability in teams, designing a second-in-command relationship, and the financial readiness required for leadership roles.

Nov 3, 2023 • 34min
Karin Carr's 11x ROI Evergreen Funnel Webinar Review
Discover Karin Carr's strategies for generating 11x ROI with her webinars. Learn about creating genuine urgency, using bonuses to enhance webinar offers, and boosting Facebook ads ROI. Explore best practices for implementing effective bonuses and review Karin Carr's successful automated webinar. Learn the value of using YouTube for consistent leads and debunk common lead generation myths. Uncover myths about YouTube success for realtors and hear a client testimonial about selling a million-dollar house. Apply the value of the episode to improve webinar conversions and leverage being a life coach. Recognize disguised opportunities and check out the 'Tools of the Trade' webpage for recommended software.

14 snips
Nov 1, 2023 • 43min
Case Study: How Kwadwo Sold Out His Founding Member Course Launch
Delve into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course. Learn about the power of effective messaging, team delegation, and the technical challenges he encountered. Discover his approach to creating a winning sales page and his strategy for pre-selling the course. Explore the value of delegating to a remote team and the tools and software that made it all possible. Whether you're an aspiring online course creator or a digital marketer, this episode is a goldmine of knowledge.

Oct 27, 2023 • 20min
Funnel Fix Friday - Pt. 2 Karin Carr's Evergreen Funnel Turns Every Dollar into $11
In the fast-moving world of online marketing, the key to success often boils down to creating and perfecting effective sales funnels. Karin Carr, a real estate expert, has certainly figured out how to make every dollar she invests bring back an impressive $11 in return. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpGet the new Funnel Leak Finder spreadsheet so you can discover the part of your funnel that needs fixing! Now, let's take a closer look at what makes her funnel so remarkable.We're continuing our review of Karin Carr's incredible funnel. We'll explore how she manages to turn every dollar she spends into $11. As her ads manager, I can tell you that her funnel is truly impressive.We'll discuss the amazing 40% upsell conversion rate in Karin Carr's funnel, which is way higher than the usual 5-10%. Then, we'll dig into her checkout page and the powerful words she uses to convince potential buyers. We'll also take a look at her order bump and how it perfectly matches her main offer, making it an irresistible upsell.If you're eager to learn how to make more money from each lead and create a high-converting funnel like Karin Carr's, you won't want to miss this episode. Tune in and discover the strategies behind her success.In this episode, you’ll learn:The secrets behind Karin Carr's 40% upsell conversion rateEffective strategies for checkout page and order bump optimizationThe importance of earnings per lead in measuring funnel successPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel


