The Art of Online Business

Case Study: How Kwadwo Sold Out His Founding Member Course Launch

14 snips
Nov 1, 2023
Delve into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course. Learn about the power of effective messaging, team delegation, and the technical challenges he encountered. Discover his approach to creating a winning sales page and his strategy for pre-selling the course. Explore the value of delegating to a remote team and the tools and software that made it all possible. Whether you're an aspiring online course creator or a digital marketer, this episode is a goldmine of knowledge.
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ADVICE

Validate Course Before Creation

  • Always pre-validate your course by selling it before creating it fully.
  • This approach lets you gather feedback that shapes your course content effectively.
ANECDOTE

Failed Course Launch Experience

  • Kwadwo spent a summer developing a course without pre-validation and sold very little.
  • This experience taught him the critical value of pre-selling to understand demand.
INSIGHT

Normalizing Course Pre-selling

  • Pre-selling a course is common practice like buying tickets or flights in advance.
  • Understanding this normalizes course pre-sales as a validation and confidence-building strategy.
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