

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Sep 8, 2023 • 45min
9 Lessons I Learned While On Sabbatical + New Co-Host!
After a four-month sabbatical, I am back, rejuvenated, and pumped to share my transformative journey with you. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help So today I'm sharing with you 9 lessons I learned over the 4 months of my sabbatical; a sabbatical that afforded me the chance to enhance the relationships in my family, improve my physical health, and bring clarity to my business's future.The break was more than just a breath of fresh air, it was also a period of reflection, renewal, and re-energizing.Plus, I've got a BIG announcement for you that came to fruition over the break. In this episode, you’ll hear:Updates on what I have accomplished and wanted to focus on during the sabbatical9 lessons I learned during my sabbaticalIntroducing my new co-host!How you might incorporate some of these insights that I had into your business and into your lifePlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Sep 6, 2023 • 1h 12min
The Hidden SEO Trick That Can Double Your Email List | w/ Laura Abolos
You can double your email list with just one little-known SEO trick! The bad news is that not many online entrepreneurs know this secret. Fortunately, you’re in the right place because we have Laura Abolos sharing her secret to success. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Today's episode features one of our many case studies of students who accelerated their business. Laura Abolos, one of the best SEO travel blog experts, joins our conversation about the hidden SEO trick that can have a massive impact on your email list growth. We discuss why it's crucial to observe what others in your niche are doing and how you can use similar strategies without directly copying them. Laura also shares her personal journey as a travel blogger and how she and her partner have learned to navigate working together while constantly traveling. If you're looking to supercharge your email list and learn how to effectively implement SEO into your online business, this episode is a must-listen. Laura Abolos’ insights and experiences will inspire you to take action and see incredible results.In this episode, you’ll learn:The SEO trick to double your email listWhat you need to look out for and emulate in your nicheExpert tips and insights in managing your online businessPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLaura Peter’s Links:Visit Laura Peter’s websiteCheck out Scale Your Travel Blog

Aug 30, 2023 • 45min
Turning Small Launches into Big Wins: The Affiliate Method to 7x Your Course Revenue | w/ Laura Sprinkle
You can always turn your business’ small launches into big wins by leveraging this affiliate method we’re about to reveal today. This isn’t just your typical copying and pasting of affiliate links. Rather, it’s this system that’s guaranteed to take you to the top of any affiliate leaderboard! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help That’s why we're diving into the world of affiliate marketing with the amazing Laura Sprinkle, an Affiliate Partnership Strategist and creator of Rock Your Affiliate Program® (RYAP). She’s helped top companies establish profitable, long-term affiliate partnerships and programs.In this episode, you'll learn how to attract and activate the right affiliates, amplify your course promotions, and appreciate your partners for their support. Plus, stick around until the end to discover the one key factor that's even more important than swipe files and training. Trust me, you don't want to miss this! If you're looking to scale your course revenue, attract valuable affiliates, and create a supportive network for your online business, this episode is a game changer. Tune in to discover the secrets of the affiliate method and learn how to 7x your course revenue. In this episode, you’ll learn:The four phases of creating an effective affiliate program The importance of genuine connections and personalized partnership proposalsStrategies for attracting, activating, amplifying, and appreciating your affiliatesPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLaura Sprinkle's Links:Visit Laura Sprinkle’s websiteCheck out Rock Your Affiliate Program ®Listen to the Laura Sprinkle Show

Aug 23, 2023 • 47min
How to Powerfully Attract Clients and Articulate Your Value When You Speak | w/ Heather Sager
Many entrepreneurs struggle with sharing their value. Often, they do more harm than good when they talk. The main reason for all their struggles typically points back to the fact that entrepreneurs forget to use their voice as a marketing tool and that they don’t really connect to their audience. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this powerful episode, Heather Sager, a certified speaker and coach, reveals the biggest mistakes entrepreneurs make when they articulate their value to the world. Heather also shares unforgettable tips for articulating your value through the bridge metaphor, authentic speaking, and audience guidance. If you're eager to attract more clients and effectively communicate your value, you don't want to miss this episode. Tune in now and learn from the amazing Heather Sager.In this episode, you'll hear:The most obvious mistakes entrepreneurs make when speakingThe bridge metaphor in marketing and how it can help you guide your audienceThe power of speaking with authenticityPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelHeather Sager's Links:Download Heather Sager’s Cheatsheet:19 Simple Phrases that ConvertVisit Heather’s websiteFollow Heather on Instagram Listen to Hint of Hustle Podcast

Aug 16, 2023 • 41min
3 Steps To Fix Your Funnel & Make More $$ The Next Time You Launch + Mind-Blowing Case Studies | w/ Brittany McBean
Hey there, lovely listeners! Welcome to an exciting episode of the Art of Online Business podcast. I'm your host, Brittany McBean, a funnel and launch strategist, conversion copywriter and a dear friend of Rick! I am beyond thrilled to be taking the reins today! Have you noticed a decline in your conversion rates, engagement, or revenue over the past year? You're not alone. Many business owners have experienced these challenges, but fear not, because I'm here to help you turn things around. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Get ready for an eye-opening journey into the world of launches, funnels, and all things online marketing. If you've been puzzled by declining conversion rates and engagement, fret not, because we're diving headfirst into solutions that can turn the tide for your business! In this episode, you'll hear:Understanding the current landscape of launches, funnels, and online marketing Diagnosing specific problems and finding tailored solutionsReal-world launch strategies that achieved record-breaking numbers in 2023Fixing audience and offer problems for better resultsCreating compelling copy and the power of storytelling in marketingPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelBrittany McBean's Links:Visit Brittany's websiteContact Brittany hereCheck out Brittany's YouTube channelFollow Brittany on InstagramLearn more about Brittany on LinkedIn

Aug 9, 2023 • 1h 1min
What the Top 1% of Podcasts are Doing to Accelerate their Online Business | w/ Travis Albritton
While there are several platforms to promote your business, podcasts remain on top of the most credible tools to demonstrate your expertise and serve more people. But not many business owners know how to leverage podcasts. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this episode, Travis Albritton, founder of Honest Podcasts, joins our conversation to talk about podcasting and the required business mindset that will accelerate you to becoming the go-to person for your customers.As far as his clients can testify, the works of Travis are top-notch, and they drive great results. That’s because Travis tailors how he can help each business that comes to him! If you’re ready to pivot from your mistakes and make your business profitable while genuinely serving people, you’re in the right place!In this episode, you’ll learn:Real-life advice for pre-launching and validating business ideasIdeas on pivoting businesses that best suit youHow Travis scaled a podcast production agency in six monthsThe changes in the podcasting landscape you should be aware ofDelivering and overperforming for your clientsPodcasting tips and secrets from the podcast expertPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelTravis Albritton’s Links:Visit Honest PodcastsDownload this FREE guide to start your podcastListen to Honest Marketing

Aug 2, 2023 • 42min
Little Known SEO Tips to Increase Traffic to Your Site | w/Laura Peters
Hey there! Welcome back to another exciting episode of “The Art of Online Business”. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Get ready for an exclusive deep-dive into the world of SEO with Laura Peters, the whiz behind the flourishing travel website, mikeandlauratravel.com and the CEO of Scale Your Travel Blog. Laura, armed with her unique insights and experiences, reveals the secrets of leveraging SEO to not just increase the visitor traffic but also to optimize conversion rates. To date, the Scale Your Travel Blog program has helped thousands of bloggers in various niches monetize their websites.From an in-depth exploration of keyword research to data-driven decision making, this episode guarantees a treasure trove of strategies that have propelled their online business to success.In this episode, you'll hear:The Journey to Success (02:15): Join us as Laura takes us through her journey of building Mike and Laura Travel .com from scratch. Learn how they analyze traffic growth, conversion rates, and the cost-effectiveness of their written content and keyword research.Harnessing Data for Victory (10:42): Discover the power of data-driven decision-making. Laura reveals how they use a data box dashboard to track the most traffic-inducing blog posts and optimize their resources page. Learn how data can be a game-changer for your online business. Keyword Kingdom (20:30): Keyword research is the cornerstone of SEO. Laura shares her tips and tricks for meticulous keyword research and how it plays a vital role in attracting the right audience to their website. The Future is Now - AI in SEO (32:18): Brace yourselves for the exciting possibilities of AI in blogging and SEO. Laura unveils the potential of AI tools crafting SEO-optimized articles and discusses the importance of fact-checking when using these innovative tools. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLaura Peter's Links:Visit Mike & Laura's Travel WebsiteJoin Laura's Free Live Training here: The 3 Secrets To Exponentially Grow Your Travel Blog in 2023Check out "Scale Your Travel Blog" hereCheck out Mike and Laura's Youtube ChannelFollow Mike and Laura on Instagram

Jul 26, 2023 • 46min
Embrace the Chaos: Navigating Team and Leadership Challenges | w/Katrina Ubell
Ever find yourself grappling with the growing pains of leadership and team management? This episode is for you. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Today, we sit down with the remarkable Katrina Ubell, pediatrician-turned-weight-loss coach. Katrina bravely shares her journey through the trenches of business leadership, from untrained leader to a visionary who masterfully restructured her team and shifted power dynamics to her favor.Leadership and team management can be a challenging journey, but Katrina Ubell's story of resilience and growth is a true inspiration. In this episode, you'll hear:Evolution of Leadership (03:15) - Katrina takes us through her journey of dismantling and rebuilding her business, highlighting the pivotal moments that shaped her leadership style. Discover how hiring a COO revolutionized her operations and set a clear vision for her team's success.Navigating Power Dynamics (11:45) - Uncover the hidden hurdles entrepreneurs face in managing power dynamics within their teams and businesses. Katrina shares her experiences of overcoming fears of abandonment and people-pleasing to claim her rightful place as a leader.The Role of Trust and Responsibility (19:30) - Explore the vital role of trust in effective leadership and how taking total responsibility for results drives a team to success. Learn from Katrina's candid insights on fostering trust and accountability among team members.Embracing Growth and Convictions (28:10) - Katrina reflects on her rock-bottom moments and how they became catalysts for her personal growth and business evolution. Gain valuable lessons on managing customer expectations, prioritizing tasks, and addressing internal issues without compromising your convictions. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKatrina Ubell's Links:Visit Katrina's WebsiteListen to Katrina's "Weight Loss for Busy Physicians" PodcastPurchase Katrina's Book "How To Lost Weight for the Last Time" Follow Katrina on FacebookFollow Katrina on InstagramFollow Katrina on TikTokFollow Katrina on PinterestLearn more about Katrina on LinkedIn

Jul 19, 2023 • 23min
PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria Chou
Fascinated by the power of PR but unsure how to harness it? In today's episode, PR expert Gloria Chow guide you through the often misunderstood realm of press relations. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help She's not only an expert in the field, but also a former US diplomat, making her uniquely equipped to navigate the world of publicity. Gloria shares her wealth of knowledge, dispelling common myths and offering tangible strategies that can exponentially increase your business's visibility and lead generation - without spending a penny.Gloria shares her proven pitching method that's got a track record of securing an enthusiastic 'yes' from PR opportunities. But that's not all! She also details her vision of making PR accessible to all, especially founders, irrespective of their backgrounds, while emphasizing the importance of real stories and people in media.In this episode, you'll hear:Challenging Misconceptions: Gloria addresses common misconceptions about PR and highlights that it's not just about connections but about finding newsworthy angles and making predictions.Finding Newsworthy Angles: Gloria shares tips on how to identify angles that journalists will find interesting and relevant. She suggests conducting surveys, analyzing trends, and staying up-to-date with industry news to find unique angles for media coverage.Engaging with Journalists: Gloria emphasizes the importance of signing up for services like HARO (Help a Reporter Out) and engaging with journalists on social media. Building relationships with journalists can lead to valuable media opportunities and coverage.Getting Started: The episode concludes with Gloria encouraging listeners to start their PR journey. She reminds us that PR is a long-term strategy and offers a freebie to help entrepreneurs kickstart their PR efforts.PR, as Gloria explains, is a better time investment than social media. So, if you're on a budget and trying to make your mark, this episode is a must-listen. Stay with us as Gloria goes on to discuss her proprietary CPR pitching method and the art of crafting a contrarian point of view that grabs journalists' attention. This illuminating episode is packed with valuable insights that can help skyrocket your business through PR. Tune in – you don't want to miss this!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelGloria Chou's Links:Email GloriaVisit Gloria's WebsiteFollow Gloria on InstagramCheck out Gloria's YouTube ChannelFollow Gloria on PinterestLearn more about Gloria on her LinkedIn

Jul 12, 2023 • 49min
How She's Getting < $5 Leads for Her LIVE Launches | w/ Neill Williams
Welcome to another exciting episode of the podcast! In this episode, I had the pleasure of chatting with Neill Williams, a coach and business owner, who shared her secrets to successful live launches and effective Facebook and Instagram ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Neill, a coach and business owner, has had incredible success with her live launches, and she's here to spill the beans on her approach and the changes she made to her workshop format. Get ready to take notes because Neill drops some serious knowledge bombs!In this episode, you'll hear:The power of clarity in live launches: Neill explains why having a clear message and purpose is crucial for a successful live launch. She shares her strategies for simplifying content and delivering value in shorter timeframes.Unique aspects of Neill's live workshops: One of the things that sets Neil's workshops apart is her use of a private Slack channel for participant support. She explains how this added level of engagement and community-building has contributed to her success.Mastering Facebook and Instagram ads: Neill dives into the world of ads and shares her insights on campaign setup, targeting the right audience, and the importance of testing and optimizing. If you've been struggling with ads, this is the episode for you!The 100k Funnel program: Neill also highlights her 100k Funnel program, designed specifically for coaches who want to automate their marketing funnels. She shares how this program can help coaches drive traffic to their programs and become more visible in the online space.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelNeill William's Links:Listen to the 6-Figure Coach PodcastCheck out Neill’s WebsiteFollow Neill on InstagramConnect with Neill on Facebook