

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Oct 25, 2023 • 30min
My 30-Minute Challenge: How to Use ChatGPT to Write a Full Sales Page
Have you ever thought about how AI, like ChatGPT, is changing the way we do business in big ways?For online course creators, this is huge! It’s not just talk - it really works. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Kwadwo [QUĀY.jo] found out just how powerful it can be. He used ChatGPT to make a sales page, and it took only 30 minutes! Doing this the usual way could take hours, and hiring someone else to do it could cost a lot of money.In this episode, Kwadwo shares the specific prompts he used with ChatGPT and delves into his process of training the AI to capture his unique voice and style. It's an enlightening look at how we, as course creators, can guide AI to produce engaging and on-brand content.Yet, as intuitive as AI might be, the human touch remains irreplaceable. He talks about how important it is to check the work that AI does, making sure it fits his brand and speaks to his audience in just the right way.In this episode, you will learn:Using AI tools like ChatGPT can significantly streamline and automate business processes, saving time and money.Training ChatGPT to write in your tone of voice and style is crucial for achieving the desired output.ChatGPT prompts to create email sequences and upsell pages.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Oct 20, 2023 • 20min
Funnel Fix Friday - Karin Carr's Evergreen Funnel Turns Every Dollar into $11 pt. 1
Karin Carr, successful video marketing course creator and CEO of a 7-figure coaching business, talks about her evergreen webinar funnel that converts 11 times her ad spend. Topics discussed include designing a high converting opt-in page, the power of "on-demand" webinars, and analyzing the weakest step in the funnel using chat GPT. This episode is a must-listen for course creators looking to boost conversions.

Oct 18, 2023 • 26min
From Major Surgery To Major Success: How Kwadwo Is Scaling His Business with a Limited 3-Hour Work Day
QUĀY.jo, an entrepreneur who overcame a major setback and achieved remarkable success, shares his experience after a serious bike accident and major surgery. He discusses managing a limited 3-hour workday, building a resilient team, and strategies for navigating challenges in business.

Oct 13, 2023 • 18min
The True Cost Of Not Delegating In Your Business
This podcast explores the fear of delegation for online course creators and the impact it has on business growth. It discusses the importance of delegating lower value tasks and focusing on higher value activities to scale a business. The speaker shares personal experiences and highlights the true cost of not delegating in your business.

Oct 11, 2023 • 50min
Is it too late to start a podcast in 2023? Rick and Kwadwo discuss this question and more w/ Travis Albritton
Travis Albritton, founder of Honest Marketing, joins the hosts to discuss the advantages and challenges of podcasting, strategies to boost listener engagement, and technical tools for aspiring podcasters. They explore the rise of YouTube in podcasting, determining audience engagement, monetizing a podcast, MVP concept and podcasting tools, and outsourcing podcast production.

Oct 6, 2023 • 10min
Funnel Fix Fridays - New Series, Fresh Insights to Fast-Track Your Success
As you know, data is crucial in any online business, and we all want to know what stats to track for our funnels and launches. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In response to the questions we receive from our listeners, we've decided to dedicate our Friday episodes to Funnel Fix Fridays.During these episodes, we'll dive deep into a carefully chosen funnel, providing you with invaluable insights, actionable recommendations, and proven strategies to enhance its overall effectiveness.This is your chance to get expert insights. Whether you have a lead magnet funnel, a webinar funnel, or any other kind, you’ll walk away with ideas and improvements directly applicable to your business.So, don't miss out on Funnel Fix Fridays, where inspiration and practical strategies await.In this episode, you’ll learn:The importance of tracking stats in your online businessBenchmarks to aim for when it comes to funnel optimizationTips for improving your own funnel based on the numbersPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Oct 4, 2023 • 48min
Overcoming Perfectionism to Thrive in Business and Life | w/ Nicole Baker Holleman
Perfectionism is a double-edged sword. On one hand, it can drive us to excel and strive for excellence in our personal and professional lives. On the other hand, it can lead to stress, anxiety, and a constant fear of failure. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Many entrepreneurs and individuals struggle with perfectionism, and it can be a significant obstacle to success.In this episode, we delve deep into the world of perfectionism with our guest, Nicole Baker Holleman, a coach specializing in helping high achievers overcome this challenge.Join us as we explore the struggles of simply showing up, the crucial role of setting boundaries, and practical strategies for breaking down goals to avoid falling into the perfectionist trap.Tune in now to learn how to kick perfectionism to the curb with the wisdom of our guest, Nicole Baker Holleman, and start making real progress.In this episode, you’ll learn:How to break free from the pressure of perfectionismThe importance of setting boundaries and being kind to yourselfPractical strategies for finding uninterrupted time to focus on your workPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelNicole Baker Holleman’s Links:Visit Nicole’s websiteDM Nicole on InstagramSubscribe to Imperfect Success Podcast

Sep 29, 2023 • 22min
Is Loyalty Holding You Back?
Ever wondered about the dynamics of your team and how its structure could be hindering your business' growth? With a focus on loyalty's impact on business, we'll delve into a real-life case study of a business where an over-loyal team member was an obstacle to growth and development. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You'll discover how the GWC framework can help assess your team's skills and motivation. We'll also unravel how this information can pinpoint organizational needs and address any misalignment. And as a cherry on top, I'll let you in on a personal story that will illuminate how to make the tough decisions that can set your business on the path to success.In this episode, you’ll learn:The impact of loyalty on businessReal-life case study of an over-loyal team member hindering your business’ growth.Exploring team dynamics and their impact on business.Introducing the GWC framework for assessing team skills and motivation.Using the framework to pinpoint organizational needs and address misalignment.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Sep 27, 2023 • 36min
The Secrets to 15-Hour Work Weeks & 6-Figure Years | w/ Jill Wise
Achieving six figures while only working four days a week sounds like an impossible feat for most business owners. But for entrepreneurs who have a proven system and determination, that reality isn’t too far from them. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Our special guest for today’s episode is a perfect example of this achievement! We’re fortunate to have Jill Wise here to tell us how she was able to make a six-figure income through her online entrepreneurial ventures. And here’s the surprising part—she doesn’t even have to grind 24 hours, 7 days a week. She effortlessly makes time for vacations and gym workouts. On top of it all, she manages to do what’s most important for her now and that is to be a mother.Now, you might be thinking, ‘How is that even possible when I have so many things on my calendar?’ The answer, as Jill puts it, is to create your ideal calendar. It all boils down to designing the life that you really want and creating a system that will help you get there. If achieving six-figure years without sacrificing the quality of your life interests you, then you need to pay attention to Jill Wise. Tune in to discover her secrets to developing efficient systems, building strong client relationships, and optimizing your 6-Figure Calendar.In this episode, you'll learn:Why you need to cut out things that don’t matter in your lifeHow to design your ideal calendarSystems to help you achieve six-figure yearsPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJill Wise's Links:Visit Jill’s websiteCheck out The 6-Figure Schedule

Sep 22, 2023 • 49min
Expert Insights: Cracking the Code of Effective Facebook Advertising with Andrea Vahl
Facebook advertising expert Andrea Vahl discusses ad tracking challenges, optimizing ad campaigns, and lead ads advantages. They explore effective testing and targeting strategies, and the importance of tracking and making fewer changes in Facebook advertising. Guest provides insights on setting up a Facebook ads funnel for tracking and the benefits of lead ads for sales. They emphasize the importance of proper tracking and measurement, and the strategic advantages of lead ads.


