The Art of Online Business

In today's episode, we're diving deep into the world of online entrepreneurship and discussing the importance of embracing challenges and difficulties along the way.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode, we're going to talk about something that every entrepreneur faces at some point - challenges and difficulties. Yep, those pesky roadblocks that can sometimes make us want to throw in the towel. But fear not, my friends, because today I'm going to show you why embracing these challenges is actually the key to unlocking your true potential as an online entrepreneur.To illustrate this point, I'm going to share not one, but two inspiring stories from members of my accelerator program who faced some serious obstacles in their businesses. These stories will not only motivate you, but also provide you with practical strategies to overcome your own challenges.So, if you're ready to learn how to overcome obstacles and achieve success as an online entrepreneur, this episode is a must-listen. Get ready to be inspired, motivated, and equipped with the tools you need to navigate the challenges of entrepreneurship.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Hey there, welcome to another episode of "The Art of Online Business"! Today, I had the pleasure of interviewing Marissa Corcoran, a successful copywriter and founder of The Copy Chat. We talked about the importance of messaging and inclusivity in online summits, and Marissa's unique approach to hosting them.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Marissa's approach to hosting online summits is truly unique and impactful. She emphasizes the need for specificity and personalization in pitches to potential speakers, as well as the importance of maintaining the integrity and reputation of the event. Her summits have raised over $100,000 for organizations like the Headstrong Project, and she believes that giving back and creating a community that supports each other's growth is key to success.In this episode, you'll learn:The importance of messaging and inclusivity in online summitsMarissa's unique approach to hosting summits, including a charitable component and a focus on community buildingTips for crafting iconic copy that attracts clients, makes money, and creates a massive movement onlineThe power of specificity and personalization in pitches to potential speakersIf you're struggling to create a clear message for your business or want to learn more about hosting successful online summits, this episode is for you. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelMarisa Corcoran's Links:Visit Marisa's websiteEmail MarisaVisit Marisa's FacebookFollow Marisa on Twitter

Hey there, welcome to this episode of our podcast! Today, we're talking about a topic that can be a challenge for many online businesses: dealing with underperforming employees. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍As a CEO, I know firsthand how difficult it can be to address underperformance in the workplace. However, I've learned that taking action is crucial for the success of the business. In this episode, I'll be sharing some actionable advice on how to identify signs of underperformance, communicate effectively, and put performance plans in place. In this episode, you'll learn:Signs of underperformance: We'll discuss some common signs that an employee may be underperforming, such as missed deadlines, poor quality work, and lack of engagement. It's important to be able to identify these signs early on so that you can take action before the situation gets worse.Communicating effectively: We'll talk about how to have difficult conversations with underperforming employees in a way that is respectful and productive. This includes setting clear expectations, providing specific feedback, and listening to the employee's perspective.Putting performance plans in place: We'll discuss how to create a performance improvement plan that is tailored to the employee's specific needs and goals. This includes setting measurable objectives, providing support and resources, and regularly checking in on progress. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Hey there, welcome to another episode of the podcast! In this episode, I had the pleasure of interviewing Braden Drake, a small business and tax attorney who specializes in helping online business owners with legal and tax issues.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍We dive deep into the layers of protection that online business owners need to consider, from getting started to scaling up. Braden shares her expertise on the importance of insurance, contracts, LLC formation, and paying quarterly taxes. In this episode, you'll learn:The importance of having insurance for your online business, and the different types of insurance you should considerHow to properly structure your business as an LLC, and the benefits of doing soThe benefits of filing taxes as an S Corp, and how it can save you moneyThe importance of having contracts in place with clients and contractors, and what to include in those contractsHow to properly classify workers as employees or contractors, and the legal implications of misclassificationBraden also shares some great resources for online business owners, including her Contract Club, podcast, book, and website where you can learn more about legal and tax issues.   Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelBraden Drake's Links:Visit Braden's websiteVisit Braden's LinkedInFollow Braden on FacebookFollow Braden on InstagramFollow Braden on TikTokFollow Braden on Pinterest

Hey there! Welcome to another episode of the Rick Mulready podcast. Today, I had the pleasure of interviewing Shannon McKinstrie, the founder of Boutique Social, about her success on TikTok and her approach to creating a simple yet effective sales funnel on the platform. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Shannon shares her tips for creating successful content on TikTok, emphasizing the importance of storytelling, using keywords, and repurposing content. She also discusses her sales funnel, which is simple and organic, and how she uses KPIs to track success. In this episode, you'll learn:Shannon's approach to creating successful content on TikTokThe importance of storytelling and using keywords on the platformHow to repurpose content for maximum impactShannon's simple and organic sales funnel on TikTokUsing KPIs to track success on the platformShannon's guide for understanding the algorithm and creating a successful bio on InstagramHer membership program, Social Squad SocietyIf you're looking to up your TikTok game or create a simple yet effective sales funnel, this episode is a must-listen. Tune in to hear Shannon's expert advice and insights.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelShannon McKinstrie's Links:Visit Shannon's websiteVisit Shannon's LinkedInFollow Shannon on InstagramFollow Shannon on Twitter Checkout Shannon's YouTube channel

Hey there, welcome to another episode of the Art of Online Business podcast! In this episode, we dive into the world of Facebook ads and Google Analytics 4. If you're a business owner or marketer, you won't want to miss this one!‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Our guest, an unnamed Facebook ads manager, shares their expertise on the importance of installing Google Analytics 4 on websites before the deadline of July 1st, 2023. They explain how GA4 can help measure traffic sources and optimize sales pages and email campaigns. We also have Kwadwo Sampany-Kessie, a Facebook and Instagram ads expert, who emphasizes the importance of GA4 and shares his expertise in setting up analytics dashboards for his clients. Kwadwo encourages listeners to fill out a form on his website to schedule a chat with him and improve their marketing strategies. Throughout the episode, we cover a range of topics, including:The benefits of Google Analytics 4 and why it's important to install it before the deadlineHow to measure traffic sources and optimize sales pages and email campaigns with GA4Kwadwo's expertise in setting up analytics dashboards for his clientsHow to schedule a chat with Kwadwo and improve your marketing strategies Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Hey there, welcome to this episode of the podcast! Today, I had the pleasure of chatting with e-commerce entrepreneur Steve Chou about his new book, "The Family First Entrepreneur." ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Steve is a successful online business owner who has managed to prioritize his family and personal life while running his businesses. In our conversation, Steve shares some valuable insights on how he manages to balance his work and family life, and how he has been able to build successful online businesses. In this episode, you’ll learn:Setting boundaries: Steve emphasizes the importance of setting boundaries and finding ways to automate and delegate tasks to free up time. He shares some practical tips on how to do this effectively.Marketing strategy: Steve shares his marketing strategy for his e-commerce business, which involves framing ordinary products in a unique way and creating content around topics related to his target audience. He explains how this approach has helped him stand out in a crowded market.Redefining success: Steve and I discuss the prevalent goal of hitting the seven-figure mark and the importance of redefining success for oneself. Steve shares his own definition of success and how he has been able to achieve it. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelSteve Chou's Links:Visit Steve's websiteFollow Steve on TwitterFollow Steve on Instagram

In this episode of The Art of the Online Business, we're diving into the world of Facebook and Instagram ads with Kwadwo Sampany-Kessie, a Facebook ads manager and business growth coach.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Kwadwo is an expert in all things ads and shares his knowledge on how to scale ads effectively, what metrics to look for, and how to optimize your sales funnel. He also talks about his website,  where he offers hourly ad strategy calls and other services to help businesses improve their ads and funnels.In this episode, you'll learn:How to know when to scale your ads: Kwadwo shares his tips on when to increase your ad spend and how to do it effectively without wasting money. Metrics to look for when scaling ads:  Kwadwo breaks down the key metrics to track when scaling your ads, including cost per lead and return on ad spend. Lowering cost per lead:  Kwadwo shares his strategies for reducing the cost per lead and optimizing your ad campaigns for better results. Optimizing the sales funnel: Kwadwo discusses the importance of having a solid sales funnel and how to optimize it for maximum conversions. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Welcome to another episode of the Art of Online Business podcast! In this episode, I sit down with Rachel Woods, a former data scientist at Facebook and co-founder of The AI Exchange, to discuss the current state and potential of AI tools.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Rachel shares her experience working on Facebook and Instagram ads and explains the role of a data scientist. She also talks about the limitations of current AI capabilities and the exciting developments to come in the next 6 to 18 months. Throughout the episode, Rachel and I discuss the use of AI in various tools and products, its potential for automating tasks and improving customer support, and the importance of understanding AI literacy and data privacy. In this episode, you'll learn:The role of a data scientist in creating effective Facebook and Instagram adsThe limitations of current AI capabilities and the potential for future developmentsThe use of AI in automating tasks and improving customer supportThe importance of understanding AI literacy and data privacy Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelRachel Woods's Links:Check out Rachel's websiteCheck out Rachel's YouTube channel Follow Rachel on TwitterEmail Rachel

As an online business coach with over 10 years of experience, I've seen and heard it all when it comes to building and growing a successful online business. And now, with "Pick Rick's Brain," I'm bringing my expertise to you in a whole new way.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍This chatbot has been designed to answer your burning questions about online business, using my coaching style and tone of voice. And the best part? It's available 24/7 for a nominal fee.In this episode, I'll be sharing all the details about "Pick Rick's Brain," including how it works, what you can expect, and how you can become one of the 100 pilot users to provide feedback on the experience.In this episode, you'll hear:What inspired me to create "Pick Rick's Brain" and how it differs from other chatbots on the marketHow the chatbot works and what types of questions it can answerThe benefits of becoming a pilot user and how you can lock in the $10 per month rate for as long as you wantHow to provide feedback on the experience and help shape the future of "Pick Rick's Brain"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel