

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Apr 28, 2023 • 52min
What's Working RIGHT NOW With Facebook Ads | w/ Kwadwo Sampany-Kessie
Let’s talk Facebook ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Kwadwo Sampany-Kessie specializes in Facebook ads and something that separates him from other Facebook ad managers is his ability to go deep into analytics and to be able to show you what's actually working and use those analytics to make decisions about what to do with your ad campaigns. I invited him on the show to talk to you about what's working right now with Facebook ads. And I will tell you, you are probably going to be disappointed because, teaser, it's not some flashy funnel hack. What’s working today is tried and true. What you’ll hear in this episode will set you up for success with Facebook ads in the future. Kwadwo [QUĀY.jo] helps course creators and coaches create more profit with less hustle in their online businesses. He specializes in managing Facebook ads and funnel fixing services so his clients can get more business!In this episode, you’ll learn:The types of people Kwadwo works with on Facebook adsWhy well-researched ad copy is so important for Facebook ads successThe number of ads in your ad set and what is most successfulWhy Google Analytics will give you the best data for your adsWhat to look at inside your funnel to maximize your adsThe conversion rate you’ll want with your landing pageWhat to look at if people aren’t showing up for your webinarHow you can research your audienceWhat Kwadwo tests when testing adsPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Apr 26, 2023 • 46min
How to Use the 100K Ads & Funnel Framework™️ to Sell Out Your Coaching Program | w/Neill Williams
If you’re a brand new coach looking for clients or are a more established coach looking for more automated ways to find leads that turn into clients, then this episode is going to be for you. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Rejoining me on this episode of Art of Online Business is long-time guest Neill Williams. She is one of the coaches in my Accelerator coaching program and she helps coaches sell out their own programs!She’s going to teach us her 100K Ads & Funnel Framework™️ for selling out your coaching program. There are five elements of this framework and when you actually follow the steps, even the ones that seem obvious, you’ll see that this stuff really does work. I want you to take what you learn in this episode and implement it. Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast (https://www.neillwilliams.com/podcast), and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill about to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee.Now, she helps too-busy high-achieving online entrepreneurs and side hustlers make the money they desire without sacrificing their time or lifestyle freedom.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelNeill Williams Links:Check out Neill’s websiteListen to the Unbusy Your Life podcastFollow Neill on InstagramConnect with Neill on Facebook

Apr 21, 2023 • 19min
I'm Taking a Sabbatical (What, When, Why)
In this episode of Art of Online Business, I’m getting super vulnerable and peeling back the curtains so you can see what’s going on at the Rick Mulready headquarters. In this special episode, I’m sharing why I decided to take a sabbatical from my business for my own mental well-being. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help This wasn’t an easy decision to make. But the truth is, I’m always my own worst critic and this is a necessary next step for my health. I’ve been struggling with burnout for several months now, and after feeling mentally and physically exhausted every day, I decided this is what I need to do. I always talk about prioritizing and focusing on your health and your family above all else. It's the foundational business principle and one that I'm always trying to help others with. This is why I’m doing this for myself now and what you can expect from me going forward. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Apr 19, 2023 • 42min
The Invisible Struggle: Navigating Mental Health as an Entrepreneur | w/ Shulamit Ber Levtov
In this episode of Art of Online Business, I’m talking about an extremely important topic that I feel is underserved and needs to be talked about more. That topic is mental health as an entrepreneur and our emotional well-being. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help If you've ever struggled with your mental health or emotional well-being as an entrepreneur, this episode is going to be for you. I sat down with Shulamit Ber Levtov, the Entrepreneur’s Therapist, to dive into this important topic. Shulamit is the Entrepreneurs' Therapist. She works with (mostly women) business owners to care for their mental and emotional well-being in an era of relentless stressors that can make you lose your shit on the daily.Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience applying therapeutic, coaching, and somatic tools to support women's mental health and personal growth.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelShulamit Ber Levtov Links: Visit Shula’s websiteGet the Entrepreneur’s Therapist newsletterConnect with Shula on LinkedInFollow Shula on Instagram

Apr 14, 2023 • 32min
ChatGPT Prompting Tips: Navigating Your Way to Better Outcomes
Let’s talk about how you can get better outcomes with AI. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Recently, we talked about how you can use ChatGPT and other AI tools to streamline your work. In this episode of Art of Online Business, I’m sharing some of my best prompting tips to get what you want from AI. So basically, I’m sharing how to ask ChatGPT to get what you’re looking for. I’ve said it before, but AI can have a huge impact on your business and give you so much time back if you use it correctly, and it all starts with how you prompt it. The results you get will be dependent on how you ask and how much detail you give it. These tips will help you determine what details you need to include for the best results. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

8 snips
Apr 12, 2023 • 49min
Time-Saving Content Creation: How to Use ChatGPT and AI Tools for Faster Production
Ready to speed up your content creation? In this episode of Art of Online Business, I’m talking about one of my favorite topics right now, ChatGPT. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I want to share how you can incorporate ChatGPT and other AI tools into your marketing workflow to not only speed up how long they take, but also spark creativity in your work.AI tools are incredibly helpful for content creation when used correctly. There are multiple tools that you can use for so many different aspects of your business, and utilizing them to their full potential can make a huge difference in your workflow and save you tons of time. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Apr 7, 2023 • 22min
Ask Rick: As the CEO, Do I Have to Make ALL the Decisions?
It’s time to talk about decision-making as a CEO. Should you be making all the decisions for your business, or is it time to start sharing that responsibility? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help The problem with holding on to all the decision-making is that it doesn’t leave enough time for you to make the strategic, high-level decisions that move your business forward. This is something I struggled with early in my business, and I’ve come to realize that a lot of other business owners struggle with it too. Transitioning from an entrepreneur running the business day-to-day to a CEO who delegates day-to-day tasks is challenging but super important if you want your business to continue to grow. Let’s get into it.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Apr 5, 2023 • 43min
A Bestseller in the Making: Secrets to Publishing Your First Book | w/Jamie Sears
Have you ever thought about writing a book and maybe even getting it published? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this episode, Jamie Sears is handing you the blueprint for the publishing process. To celebrate the release of her book, How to Love Teaching Again, Jamie is sharing what it’s really like to go through the publishing process. She’s opening up about the writing process, working with editors, choosing a cover design, and negotiating when she had to fight for things she wanted to keep in the book. I’m excited about the book, and I’m excited to have Jamie on the podcast. If you’re curious about the book publishing process, this is for you. Jamie Sears is a fun-loving mom, wife, entrepreneur, and forever teacher at heart. She is also the author of How to Love Teaching Again. After several years in the classroom, her passion to make teaching fun and effective for students and teachers alike inspired her to start Not So Wimpy Teacher. Now she has the honor of serving hundreds of thousands of teachers around the world by providing easy-to-use, hands-on resources and engaging professional development that help students to love learning and teachers to love teaching.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJamie Sears’ Links: Follow Jamie on FacebookRead Jamie’s BlogFollow Jamie on InstagramRead How to Love Teaching Again

Mar 31, 2023 • 21min
What Would Rick Do?: How Do I Know if the KPIs Are “Reasonable” for My Team?
Have you ever struggled to set Key Performance Indicators (KPIs) for your team or wondered if your KPIs are reasonable? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this episode, we delve deeper into the world of KPIs and their crucial role in the success of your online business. Whether you're an online course creator, have a membership-based business, or are an online coach, understanding how to set and track KPIs is essential for achieving your goals. By the end of this episode, you'll have a solid understanding of how KPIs can serve as the foundation for your online business's growth and success. You'll be equipped with practical tips and strategies for setting and tracking KPIs effectively and ensuring that you and your team are aligned, motivated, and focused on achieving your business objectives.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Mar 29, 2023 • 49min
Cutting Facebook Ads Costs: How She Dropped Her CPA by 66% in 90 Days | w/Kaity Griffin
Have you ever wanted to build a waitlist of qualified people who can’t wait to enroll in your offer? Stick around, because you’re going to love this episode of the podcast Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Kaity Griffin is here to teach us how she dropped her cost per acquisition by 66% in three months. She’s walking us through how she collects and uses data to inform her decisions, how she experiments with her ad spend budget, and how she uses a mini offer to build her waitlist between enrollment periods. Kaity Griffin is a Google Ads expert, trainer, and systems geek.She is the Founder and Head Trainer at specialist Google Ads agency kaitygriffin.com, where she teaches digital marketers, agency teams, and business owners how to cut through the tricky tech and use advanced strategies to create seriously profitable Google Ads.A leader in the Google Ads space, Kaity’s specialty is taking complex technical concepts and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and use. She's passionate about storytelling through data and numbers and using that insight to make profitable decisions.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKaity Griffin’s Links: Check out Kaity’s websiteFollow Kaity on Instagram