Hey there, welcome to another episode of the Art of Online Business podcast! In this episode, we dive into the world of Facebook ads and Google Analytics 4. If you're a business owner or marketer, you won't want to miss this one!
Our guest, an unnamed Facebook ads manager, shares their expertise on the importance of installing Google Analytics 4 on websites before the deadline of July 1st, 2023. They explain how GA4 can help measure traffic sources and optimize sales pages and email campaigns.
We also have Kwadwo Sampany-Kessie, a Facebook and Instagram ads expert, who emphasizes the importance of GA4 and shares his expertise in setting up analytics dashboards for his clients. Kwadwo encourages listeners to fill out a form on his website to schedule a chat with him and improve their marketing strategies.
Throughout the episode, we cover a range of topics, including:
The benefits of Google Analytics 4 and why it's important to install it before the deadline
How to measure traffic sources and optimize sales pages and email campaigns with GA4
Kwadwo's expertise in setting up analytics dashboards for his clients
How to schedule a chat with Kwadwo and improve your marketing strategies
The Art of Online Business