The Art of Online Business PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria Chou
Fascinated by the power of PR but unsure how to harness it? In today's episode, PR expert Gloria Chow guide you through the often misunderstood realm of press relations.
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She's not only an expert in the field, but also a former US diplomat, making her uniquely equipped to navigate the world of publicity. Gloria shares her wealth of knowledge, dispelling common myths and offering tangible strategies that can exponentially increase your business's visibility and lead generation - without spending a penny.
Gloria shares her proven pitching method that's got a track record of securing an enthusiastic 'yes' from PR opportunities. But that's not all! She also details her vision of making PR accessible to all, especially founders, irrespective of their backgrounds, while emphasizing the importance of real stories and people in media.
In this episode, you'll hear:
- Challenging Misconceptions: Gloria addresses common misconceptions about PR and highlights that it's not just about connections but about finding newsworthy angles and making predictions.
- Finding Newsworthy Angles: Gloria shares tips on how to identify angles that journalists will find interesting and relevant. She suggests conducting surveys, analyzing trends, and staying up-to-date with industry news to find unique angles for media coverage.
- Engaging with Journalists: Gloria emphasizes the importance of signing up for services like HARO (Help a Reporter Out) and engaging with journalists on social media. Building relationships with journalists can lead to valuable media opportunities and coverage.
- Getting Started: The episode concludes with Gloria encouraging listeners to start their PR journey. She reminds us that PR is a long-term strategy and offers a freebie to help entrepreneurs kickstart their PR efforts.
PR, as Gloria explains, is a better time investment than social media. So, if you're on a budget and trying to make your mark, this episode is a must-listen. Stay with us as Gloria goes on to discuss her proprietary CPR pitching method and the art of crafting a contrarian point of view that grabs journalists' attention. This illuminating episode is packed with valuable insights that can help skyrocket your business through PR. Tune in – you don't want to miss this!
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