
Breaking B2B - B2B Marketing & Demand Generation Podcast
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Latest episodes

Sep 29, 2023 • 11min
#346 B2B Marketing: 7 Ways To Stay Sharp In 2023 (Don't Fall Behind)
► Get your B2B marketing game on point.
Sam shares 7 steps to stay sharp at b2b marketing.
You'll learn about:
1. Hosting a b2b podcast
2. Listening to industry leading podcasts
3. Running b2b marketing experiments
4. Following founders/marketers on LinkedIn
5. Reading/listening to audiobooks
6. Networking with other founders/marketers
7. Why you should run sales calls
And a bonus tip.
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Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline
🔗 Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
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✅ Subscribe to Sam's Youtube Channel
🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
💙 Follow Sam on LinkedIn
🔗 https://www.linkedin.com/in/samdunning/
🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast
🔗 Listen here: https://www.businessgrowth.marketing/
📧 Try Sam's b2b marketing tips newsletter (almost weekdaily)
🔗 http://businessgrowth.email/
🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting
🔗 http://samdunning.org
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Sep 20, 2023 • 33min
#345 How To Nail RevOps (Revenue Operations) In B2B
► How to nail RevOps in B2B!
Join Sam & Pasha Irshad; Co-Founder of Shape & Scale, as they share:
👉 An overview of RevOps
👉 Which teams should be responsible for what when it comes to driving B2B revenue?
👉 Should start-ups think about this early on?
👉 Building a RevOps function from the ground-up
👉 How it can improve demand generation
👉 How to align RevOps and demand gen
👉 What to avoid
👉 Tips for companies new to RevOps and Demand Gen
Pasha Irshad
💬 LinkedIn: https://www.linkedin.com/in/pashairshad/
🔗 Web: https://shapeandscale.co/
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Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline
🔗 Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
✅ Subscribe to Sam's Youtube Channel
🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
💙 Follow Sam on LinkedIn
🔗 https://www.linkedin.com/in/samdunning/
🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast
🔗 Listen here: https://www.businessgrowth.marketing/
📧 Try Sam's b2b marketing tips newsletter (almost weekdaily)
🔗 http://businessgrowth.email/
🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting
🔗 http://samdunning.org
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Sep 17, 2023 • 23min
#344 The Only B2B Podcast Guide You Need (Lessons From Spending $49k and 4 Years)
► The ultimate B2B podcasting guide.
Sam shares everything you need to know to make a successful B2B podcast for your company.
You'll learn:
1. The strategy
2. What to avoid
3. How to pick a niche
4. Tools and kit to use
5. How to drive generate b2b leads and revenue
6. Getting your podcast found by the right audience
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Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline
🔗 Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
✅ Subscribe to Sam's Youtube Channel
🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
💙 Follow Sam on LinkedIn
🔗 https://www.linkedin.com/in/samdunning/
🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast
🔗 Listen here: https://www.businessgrowth.marketing/
📧 Try Sam's b2b marketing tips newsletter (almost weekdaily)
🔗 http://businessgrowth.email/
🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting
🔗 http://samdunning.org
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Sep 10, 2023 • 19min
#343 5 Most NEGLECTED B2B Website Pages
► Wanna know the most neglected B2B website pages?
Sam shares a walkthrough of the top 5 most forgotten or poorly made B2B website pages with plenty of examples and tips you can use to scale your leads and revenue:
1. Comparison pages
2. Pricing page
3. Demo / book a call page
4. Resources
5. About page
======================
Our Show Sponsor is: Leadfeeder
🔗 Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
✅ Subscribe to Sam's Youtube Channel
🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
💙 Follow Sam on LinkedIn
🔗 https://www.linkedin.com/in/samdunning/
🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast
🔗 Listen here: https://www.businessgrowth.marketing/
📧 Try Sam's b2b marketing tips newsletter (almost weekdaily)
🔗 http://businessgrowth.email/
🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting
🔗 http://samdunning.org
======================

Sep 4, 2023 • 39min
#342 Growing a B2B Tech Company (The ups & downs)
► Sam shares the ups and downs of running a B2B tech company so you can learn from his mistakes.
He talks about how to build a content engine.
The importance of niching down.
How to focus on core channels that drive ideal clients.
And shares ideas for progressing a career in B2B marketing.
This audio is taken from his recent interview on the Design Rush podcast.
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✅ Subscribe to Sam's Youtube Channel
🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
💙 Follow Sam on LinkedIn
🔗 https://www.linkedin.com/in/samdunning/
🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast
🔗 Listen here: https://www.businessgrowth.marketing/
📧 Try Sam's b2b marketing tips newsletter (almost weekdaily)
🔗 http://businessgrowth.email/
🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting
🔗 http://samdunning.org
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Aug 28, 2023 • 18min
#341 Top 10 SaaS Marketing Mistakes (& How To Fix Them)
► Ready to avoid the top SaaS marketing errors?
Sam shares a walkthrough of the top 10 SaaS mistakes and exactly how to fix them:
1. No dream client profile
2. A terrible website
3. Outbound sales crazy
4. Listening to "demand gen" gurus on linkedin
5. Lacking a content engine (podcast)
6. Tunnel vision
7. No brainer (partnerships)
8. Neglecting existing customers
9. Relying on referrals
10. Unclear messaging
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✅ Subscribe to Sam's Youtube Channel
🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
💙 Follow Sam on LinkedIn
🔗 https://www.linkedin.com/in/samdunning/
🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast
🔗 Listen here: https://www.businessgrowth.marketing/
📧 Try Sam's b2b marketing tips newsletter (almost weekdaily)
🔗 http://businessgrowth.email/
🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting
🔗 http://samdunning.org
======================
𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:
saas marketing
saas marketing tips
saas marketing strategies
saas seo
b2b saas
b2b seo
b2b marketing
b2b marketing mistakes
#saas #b2bmarketing #b2bsaas

Aug 18, 2023 • 9min
#340 Is SEO Worth It? (For B2B Companies)
► Is SEO alive and kicking or dead as a dodo?
Sam weighs up 2 scenarios (for and against SEO) so you can decide if SEO is worth investing time or cash in for your B2B company!
★ Follow/Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/
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👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Aug 17, 2023 • 37min
#339 How to Build a B2B Website That Generates Leads
► How to build your website to generate qualified leads!
✔ In this episode Sam is interviewed by Matt Dodgson of 'Market Mentors' fame!
🎧 Have a listen to Matt & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Tried & Tested SEO and B2B marketing strategies that work!
MATT DODGSON
★ LinkedIn: https://www.linkedin.com/in/mattdodgson/
★ Web: https://www.market-recruitment.co.uk
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
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👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Aug 10, 2023 • 11min
#338 The HARDEST Part of B2B Marketing (How To Get Stakeholder buy-in)
► The hardest part of b2b marketing?
Sam shares a 3 step guide on how to get stakeholder and leadership buy-in for a new b2b marketing or ads channel for your company. He covers:
👉 Leveraging the pain and problems
👉 The power of evergreen content
👉 How to get leadership buy in
★ Follow/Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/
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👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Jul 31, 2023 • 34min
#337 AI For Copywriting: HELL YES or Not on My Dying Grave!
► Is AI a smart move for your B2B copy?
✔ Linda Melone is a Certified Conversion Copywriter.
🎧 Have a listen to Linda & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 The pros and cons
👉 How to use it for research
👉 Lesser known ways to use AI for copy and content
👉 When to avoid it
👉 How to put it in the mix for your writing and content needs
LINDA MELONE
★ LinkedIn: https://www.linkedin.com/in/linda-melone/
★ Web: https://thecopyworx.com/
⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹
✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
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👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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