Breaking B2B - B2B Marketing & Demand Generation Podcast

► Why B2B content needs a point of view (POV)! ✔ Yaagneshwaran Ganesh is Founder & Content Strategist at SaaS Sprints | Content Marketer at Avoma. 🎧 Have a listen to Yaagneshwaran & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 What makes a great POV 👉 What is product led content? 👉 How to build content pillars 👉 A step-by-step for crafting solid POV content for your B2B co YAAGNESHWARAN GANESH ★ LinkedIn: https://www.linkedin.com/in/yaagneshwarang/ ★ Web: https://www.saas-sprints.com ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email ====================== 👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org ======================

► Is generative AI and SGE (Search Generative Experience) gonna kill SEO? 👉 Sam shares how AI may impact Google organic search results 👉 Recommendations moving forwards for B2B companies wanting to win with SEO ★ Follow/Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/ ====================== 👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org ======================

► Why should you run B2B customer interviews? ✔ Andrei Faji is Director of Marketing @ PandaDoc 🎧 Have a listen to Andrei & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 What makes an impactful customer interview? 👉 Why is this often neglected in B2B marketing 👉 How many customers should you be interviewing? 👉 How to turn interviews into insights and stories that convert ANDREI FAJI ★ LinkedIn: https://www.linkedin.com/in/andreifaji/ ★ Web: https://www.pandadoc.com ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email ====================== 👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org ======================

► Learn what separates an average B2B SEO campaign from a truly great one! ✔ Stephen White is a Director @ Spaced Digital 🎧 Have a listen to Stephen & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Sam was invited onto the Bitesize B2B Marketing podcast with Stephen White. 👉 Listen to them jam on what makes a successful SEO strategy! 👉 Learn how to drive qualified leads or demos from your website! STEPHEN WHITE ★ LinkedIn: https://www.linkedin.com/in/stephen-m-white/ ★ Web: https://spaced.digital ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email ====================== 👉 Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org ======================

► Want practical steps to make SEO a top lead generation and revenue driver for your B2B company? ✔ Linda Melone is Founder @ The Copy Worx 🎧 Have a listen to Linda & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Sam was invited on Linda Melone's podcast to share his recommendations! LINDA MELONE ★ LinkedIn: https://www.linkedin.com/in/linda-melone/ ★ Web: https://thecopyworx.com/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email The show is brought to you by... ====================== Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ======================

► What are LinkedIn Thought Leader ads? ✔ Justin Rowe is Founder/CMO @ Impactable 🎧 Have a listen to Justin & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Who should be using them? 👉 Step-by-step of driving qualified pipeline & revenue with LinkedIn Thought Leader ads 👉 Merging organic LinkedIn posts with paid strategies 👉 How it weaves into your wider marketing approach 👉 Lesser known strategies and tactics JUSTIN ROWE ★ LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/ ★ Web: https://impactable.com ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email The show is brought to you by... ====================== Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ======================

► Why you need to make predictions in B2B marketing! ✔ Shannon Curran is VP Marketing @ MadKudu 🎧 Have a listen to Shannon & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 How predictions help scale B2B sales pipeline and growth 👉 What is a hybrid funnel? 👉 Setting up a solid prediction and prioritisation system (step-by-step) 👉 How data supports finding revenue in your funnel 👉 How to trust the data? (when there’s so much available) SHANNON CURRAN ★ LinkedIn: https://www.linkedin.com/in/shannon-sweeny-curran-55332942/ ★ Web: https://www.madkudu.com/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email The show is brought to you by... ====================== Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ======================

► Learn how to take your company from marketing or sales led into product led growth (PLG) ✔ Natalie Marcotullio is Head of Growth @ Navattic 🎧 Have a listen to Natalie & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why should you switch to product led growth? 👉 A breakdown of how to get PLG running in a week 👉 Should SaaS websites have a live ungated interactive demo opposed to having to speak to sales? 👉 What to avoid The discussed article regarding demo request response rates can be found here: https://www.chilipiper.com/post/b2b-buying-journey-report] NATALIE MARCOTULLIO ★ LinkedIn: https://www.linkedin.com/in/natalie-marcotullio/ ★ Web: https://www.navattic.com/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email The show is brought to you by... ====================== Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ======================

► What is a sales trigger? ✔ Jamie Pagan is Marketing Director @ Selligence. 🎧 Have a listen to Jamie & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why are they important for B2B marketing? 👉 The key sales triggers to track? 👉 How to use the data to your advantage 👉 Turn triggers into qualified leads and revenue JAMIE PAGAN ★ LinkedIn: https://www.linkedin.com/in/jamiepagan/ ★ Web: https://www.selligence.com/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email The show is brought to you by... ====================== Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ======================

Sam is interviewed by Arun Gopalaswami on 'The ABM voice' podcast. Sam talks about: 👉 If your marketing or messaging fails to resonate, it flops. 👉 Sam shares a bunch of tips around learning the problems you fix, messaging, content marketing, podcasting and SEO. ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹