
Breaking B2B - B2B Marketing & Demand Generation Podcast
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Latest episodes

Sep 20, 2023 โข 33min
#345 How To Nail RevOps (Revenue Operations) In B2B
โบ How to nail RevOps in B2B!
Join Sam & Pasha Irshad; Co-Founder of Shape & Scale, as they share:
๐ An overview of RevOps
๐ Which teams should be responsible for what when it comes to driving B2B revenue?
๐ Should start-ups think about this early on?
๐ Building a RevOps function from the ground-up
๐ How it can improve demand generation
๐ How to align RevOps and demand gen
๐ What to avoid
๐ Tips for companies new to RevOps and Demand Gen
Pasha Irshad
๐ฌ LinkedIn: https://www.linkedin.com/in/pashairshad/
๐ Web: https://shapeandscale.co/
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Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline
๐ Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Sep 17, 2023 โข 23min
#344 The Only B2B Podcast Guide You Need (Lessons From Spending $49k and 4 Years)
โบ The ultimate B2B podcasting guide.
Sam shares everything you need to know to make a successful B2B podcast for your company.
You'll learn:
1. The strategy
2. What to avoid
3. How to pick a niche
4. Tools and kit to use
5. How to drive generate b2b leads and revenue
6. Getting your podcast found by the right audience
======================
Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline
๐ Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Sep 10, 2023 โข 19min
#343 5 Most NEGLECTED B2B Website Pages
โบ Wanna know the most neglected B2B website pages?
Sam shares a walkthrough of the top 5 most forgotten or poorly made B2B website pages with plenty of examples and tips you can use to scale your leads and revenue:
1. Comparison pages
2. Pricing page
3. Demo / book a call page
4. Resources
5. About page
======================
Our Show Sponsor is: Leadfeeder
๐ Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Sep 4, 2023 โข 39min
#342 Growing a B2B Tech Company (The ups & downs)
โบ Sam shares the ups and downs of running a B2B tech company so you can learn from his mistakes.
He talks about how to build a content engine.
The importance of niching down.
How to focus on core channels that drive ideal clients.
And shares ideas for progressing a career in B2B marketing.
This audio is taken from his recent interview on the Design Rush podcast.
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Aug 28, 2023 โข 18min
#341 Top 10 SaaS Marketing Mistakes (& How To Fix Them)
โบ Ready to avoid the top SaaS marketing errors?
Sam shares a walkthrough of the top 10 SaaS mistakes and exactly how to fix them:
1. No dream client profile
2. A terrible website
3. Outbound sales crazy
4. Listening to "demand gen" gurus on linkedin
5. Lacking a content engine (podcast)
6. Tunnel vision
7. No brainer (partnerships)
8. Neglecting existing customers
9. Relying on referrals
10. Unclear messaging
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
saas marketing
saas marketing tips
saas marketing strategies
saas seo
b2b saas
b2b seo
b2b marketing
b2b marketing mistakes
#saas #b2bmarketing #b2bsaas

Aug 18, 2023 โข 9min
#340 Is SEO Worth It? (For B2B Companies)
โบ Is SEO alive and kicking or dead as a dodo?
Sam weighs up 2 scenarios (for and against SEO) so you can decide if SEO is worth investing time or cash in for your B2B company!
โ
Follow/Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/
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๐ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Aug 17, 2023 โข 37min
#339 How to Build a B2B Website That Generates Leads
โบ How to build your website to generate qualified leads!
โ In this episode Sam is interviewed by Matt Dodgson of 'Market Mentors' fame!
๐ง Have a listen to Matt & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
๐ Tried & Tested SEO and B2B marketing strategies that work!
MATT DODGSON
โ
LinkedIn: https://www.linkedin.com/in/mattdodgson/
โ
Web: https://www.market-recruitment.co.uk
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โ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
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๐ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
======================

Aug 10, 2023 โข 11min
#338 The HARDEST Part of B2B Marketing (How To Get Stakeholder buy-in)
โบ The hardest part of b2b marketing?
Sam shares a 3 step guide on how to get stakeholder and leadership buy-in for a new b2b marketing or ads channel for your company. He covers:
๐ Leveraging the pain and problems
๐ The power of evergreen content
๐ How to get leadership buy in
โ
Follow/Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/
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๐ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Jul 31, 2023 โข 34min
#337 AI For Copywriting: HELL YES or Not on My Dying Grave!
โบ Is AI a smart move for your B2B copy?
โ Linda Melone is a Certified Conversion Copywriter.
๐ง Have a listen to Linda & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
๐ The pros and cons
๐ How to use it for research
๐ Lesser known ways to use AI for copy and content
๐ When to avoid it
๐ How to put it in the mix for your writing and content needs
LINDA MELONE
โ
LinkedIn: https://www.linkedin.com/in/linda-melone/
โ
Web: https://thecopyworx.com/
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โ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
======================
๐ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
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Jul 26, 2023 โข 48min
#336 Why Content FAILS Without A Point of View
โบ Why B2B content needs a point of view (POV)!
โ Yaagneshwaran Ganesh is Founder & Content Strategist at SaaS Sprints | Content Marketer at Avoma.
๐ง Have a listen to Yaagneshwaran & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
๐ What makes a great POV
๐ What is product led content?
๐ How to build content pillars
๐ A step-by-step for crafting solid POV content for your B2B co
YAAGNESHWARAN GANESH
โ
LinkedIn: https://www.linkedin.com/in/yaagneshwarang/
โ
Web: https://www.saas-sprints.com
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โ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
======================
๐ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
======================