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Breaking B2B - B2B Marketing & Demand Generation Podcast

Latest episodes

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Sep 20, 2023 โ€ข 33min

#345 How To Nail RevOps (Revenue Operations) In B2B

โ–บ How to nail RevOps in B2B! Join Sam & Pasha Irshad; Co-Founder of Shape & Scale, as they share: ๐Ÿ‘‰ An overview of RevOps ๐Ÿ‘‰ Which teams should be responsible for what when it comes to driving B2B revenue? ๐Ÿ‘‰ Should start-ups think about this early on? ๐Ÿ‘‰ Building a RevOps function from the ground-up ๐Ÿ‘‰ How it can improve demand generation ๐Ÿ‘‰ How to align RevOps and demand gen ๐Ÿ‘‰ What to avoid ๐Ÿ‘‰ Tips for companies new to RevOps and Demand Gen Pasha Irshad ๐Ÿ’ฌ LinkedIn: https://www.linkedin.com/in/pashairshad/ ๐Ÿ”— Web: https://shapeandscale.co/ ====================== Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline ๐Ÿ”— Grab your free 14 day trial of here: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== โœ… Subscribe to Sam's Youtube Channel ๐Ÿ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 ๐Ÿ’™ Follow Sam on LinkedIn ๐Ÿ”— https://www.linkedin.com/in/samdunning/ ๐ŸŽง Business Growth Show - B2B Marketing & Demand Generation Podcast ๐Ÿ”— Listen here: https://www.businessgrowth.marketing/ ๐Ÿ“ง Try Sam's b2b marketing tips newsletter (almost weekdaily) ๐Ÿ”— http://businessgrowth.email/ ๐Ÿ”ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting ๐Ÿ”— http://samdunning.org ======================
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Sep 17, 2023 โ€ข 23min

#344 The Only B2B Podcast Guide You Need (Lessons From Spending $49k and 4 Years)

โ–บ The ultimate B2B podcasting guide. Sam shares everything you need to know to make a successful B2B podcast for your company. You'll learn: 1. The strategy 2. What to avoid 3. How to pick a niche 4. Tools and kit to use 5. How to drive generate b2b leads and revenue 6. Getting your podcast found by the right audience ====================== Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline ๐Ÿ”— Grab your free 14 day trial of here: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== โœ… Subscribe to Sam's Youtube Channel ๐Ÿ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 ๐Ÿ’™ Follow Sam on LinkedIn ๐Ÿ”— https://www.linkedin.com/in/samdunning/ ๐ŸŽง Business Growth Show - B2B Marketing & Demand Generation Podcast ๐Ÿ”— Listen here: https://www.businessgrowth.marketing/ ๐Ÿ“ง Try Sam's b2b marketing tips newsletter (almost weekdaily) ๐Ÿ”— http://businessgrowth.email/ ๐Ÿ”ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting ๐Ÿ”— http://samdunning.org ======================
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Sep 10, 2023 โ€ข 19min

#343 5 Most NEGLECTED B2B Website Pages

โ–บ Wanna know the most neglected B2B website pages? Sam shares a walkthrough of the top 5 most forgotten or poorly made B2B website pages with plenty of examples and tips you can use to scale your leads and revenue: 1. Comparison pages 2. Pricing page 3. Demo / book a call page 4. Resources 5. About page ====================== Our Show Sponsor is: Leadfeeder ๐Ÿ”— Grab your free 14 day trial of here: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== โœ… Subscribe to Sam's Youtube Channel ๐Ÿ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 ๐Ÿ’™ Follow Sam on LinkedIn ๐Ÿ”— https://www.linkedin.com/in/samdunning/ ๐ŸŽง Business Growth Show - B2B Marketing & Demand Generation Podcast ๐Ÿ”— Listen here: https://www.businessgrowth.marketing/ ๐Ÿ“ง Try Sam's b2b marketing tips newsletter (almost weekdaily) ๐Ÿ”— http://businessgrowth.email/ ๐Ÿ”ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting ๐Ÿ”— http://samdunning.org ======================
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Sep 4, 2023 โ€ข 39min

#342 Growing a B2B Tech Company (The ups & downs)

โ–บ Sam shares the ups and downs of running a B2B tech company so you can learn from his mistakes. He talks about how to build a content engine. The importance of niching down. How to focus on core channels that drive ideal clients. And shares ideas for progressing a career in B2B marketing. This audio is taken from his recent interview on the Design Rush podcast. ====================== โœ… Subscribe to Sam's Youtube Channel ๐Ÿ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 ๐Ÿ’™ Follow Sam on LinkedIn ๐Ÿ”— https://www.linkedin.com/in/samdunning/ ๐ŸŽง Business Growth Show - B2B Marketing & Demand Generation Podcast ๐Ÿ”— Listen here: https://www.businessgrowth.marketing/ ๐Ÿ“ง Try Sam's b2b marketing tips newsletter (almost weekdaily) ๐Ÿ”— http://businessgrowth.email/ ๐Ÿ”ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting ๐Ÿ”— http://samdunning.org ======================
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Aug 28, 2023 โ€ข 18min

#341 Top 10 SaaS Marketing Mistakes (& How To Fix Them)

โ–บ Ready to avoid the top SaaS marketing errors? Sam shares a walkthrough of the top 10 SaaS mistakes and exactly how to fix them: 1. No dream client profile 2. A terrible website 3. Outbound sales crazy 4. Listening to "demand gen" gurus on linkedin 5. Lacking a content engine (podcast) 6. Tunnel vision 7. No brainer (partnerships) 8. Neglecting existing customers 9. Relying on referrals 10. Unclear messaging ====================== โœ… Subscribe to Sam's Youtube Channel ๐Ÿ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 ๐Ÿ’™ Follow Sam on LinkedIn ๐Ÿ”— https://www.linkedin.com/in/samdunning/ ๐ŸŽง Business Growth Show - B2B Marketing & Demand Generation Podcast ๐Ÿ”— Listen here: https://www.businessgrowth.marketing/ ๐Ÿ“ง Try Sam's b2b marketing tips newsletter (almost weekdaily) ๐Ÿ”— http://businessgrowth.email/ ๐Ÿ”ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting ๐Ÿ”— http://samdunning.org ====================== ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ฒ๐˜€: saas marketing saas marketing tips saas marketing strategies saas seo b2b saas b2b seo b2b marketing b2b marketing mistakes #saas #b2bmarketing #b2bsaas
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Aug 18, 2023 โ€ข 9min

#340 Is SEO Worth It? (For B2B Companies)

โ–บ Is SEO alive and kicking or dead as a dodo? Sam weighs up 2 scenarios (for and against SEO) so you can decide if SEO is worth investing time or cash in for your B2B company! โ˜… Follow/Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/ ====================== ๐Ÿ‘‰ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org ======================
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Aug 17, 2023 โ€ข 37min

#339 How to Build a B2B Website That Generates Leads

โ–บ How to build your website to generate qualified leads! โœ” In this episode Sam is interviewed by Matt Dodgson of 'Market Mentors' fame! ๐ŸŽง Have a listen to Matt & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: ๐Ÿ‘‰ Tried & Tested SEO and B2B marketing strategies that work! MATT DODGSON โ˜… LinkedIn: https://www.linkedin.com/in/mattdodgson/ โ˜… Web: https://www.market-recruitment.co.uk โ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡น โœ” Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email ====================== ๐Ÿ‘‰ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org ======================
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Aug 10, 2023 โ€ข 11min

#338 The HARDEST Part of B2B Marketing (How To Get Stakeholder buy-in)

โ–บ The hardest part of b2b marketing? Sam shares a 3 step guide on how to get stakeholder and leadership buy-in for a new b2b marketing or ads channel for your company. He covers: ๐Ÿ‘‰ Leveraging the pain and problems ๐Ÿ‘‰ The power of evergreen content ๐Ÿ‘‰ How to get leadership buy in โ˜… Follow/Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/ ====================== ๐Ÿ‘‰ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org ======================
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Jul 31, 2023 โ€ข 34min

#337 AI For Copywriting: HELL YES or Not on My Dying Grave!

โ–บ Is AI a smart move for your B2B copy? โœ” Linda Melone is a Certified Conversion Copywriter. ๐ŸŽง Have a listen to Linda & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: ๐Ÿ‘‰ The pros and cons ๐Ÿ‘‰ How to use it for research ๐Ÿ‘‰ Lesser known ways to use AI for copy and content ๐Ÿ‘‰ When to avoid it ๐Ÿ‘‰ How to put it in the mix for your writing and content needs LINDA MELONE โ˜… LinkedIn: https://www.linkedin.com/in/linda-melone/ โ˜… Web: https://thecopyworx.com/ โ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡น โœ” Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email ====================== ๐Ÿ‘‰ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org ======================
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Jul 26, 2023 โ€ข 48min

#336 Why Content FAILS Without A Point of View

โ–บ Why B2B content needs a point of view (POV)! โœ” Yaagneshwaran Ganesh is Founder & Content Strategist at SaaS Sprints | Content Marketer at Avoma. ๐ŸŽง Have a listen to Yaagneshwaran & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: ๐Ÿ‘‰ What makes a great POV ๐Ÿ‘‰ What is product led content? ๐Ÿ‘‰ How to build content pillars ๐Ÿ‘‰ A step-by-step for crafting solid POV content for your B2B co YAAGNESHWARAN GANESH โ˜… LinkedIn: https://www.linkedin.com/in/yaagneshwarang/ โ˜… Web: https://www.saas-sprints.com โ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡นโ‡น โœ” Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email ====================== ๐Ÿ‘‰ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org ======================

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