

Breaking B2B - B2B Marketing & Demand Generation Podcast
Sam Dunning
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Sep 20, 2023 โข 33min
#345 How To Nail RevOps (Revenue Operations) In B2B
โบ How to nail RevOps in B2B!
Join Sam & Pasha Irshad; Co-Founder of Shape & Scale, as they share:
๐ An overview of RevOps
๐ Which teams should be responsible for what when it comes to driving B2B revenue?
๐ Should start-ups think about this early on?
๐ Building a RevOps function from the ground-up
๐ How it can improve demand generation
๐ How to align RevOps and demand gen
๐ What to avoid
๐ Tips for companies new to RevOps and Demand Gen
Pasha Irshad
๐ฌ LinkedIn: https://www.linkedin.com/in/pashairshad/
๐ Web: https://shapeandscale.co/
======================
Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline
๐ Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Sep 17, 2023 โข 23min
#344 The Only B2B Podcast Guide You Need (Lessons From Spending $49k and 4 Years)
โบ The ultimate B2B podcasting guide.
Sam shares everything you need to know to make a successful B2B podcast for your company.
You'll learn:
1. The strategy
2. What to avoid
3. How to pick a niche
4. Tools and kit to use
5. How to drive generate b2b leads and revenue
6. Getting your podcast found by the right audience
======================
Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline
๐ Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Sep 10, 2023 โข 19min
#343 5 Most NEGLECTED B2B Website Pages
โบ Wanna know the most neglected B2B website pages?
Sam shares a walkthrough of the top 5 most forgotten or poorly made B2B website pages with plenty of examples and tips you can use to scale your leads and revenue:
1. Comparison pages
2. Pricing page
3. Demo / book a call page
4. Resources
5. About page
======================
Our Show Sponsor is: Leadfeeder
๐ Grab your free 14 day trial of here:
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Sep 4, 2023 โข 39min
#342 Growing a B2B Tech Company (The ups & downs)
โบ Sam shares the ups and downs of running a B2B tech company so you can learn from his mistakes.
He talks about how to build a content engine.
The importance of niching down.
How to focus on core channels that drive ideal clients.
And shares ideas for progressing a career in B2B marketing.
This audio is taken from his recent interview on the Design Rush podcast.
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================

Aug 28, 2023 โข 18min
#341 Top 10 SaaS Marketing Mistakes (& How To Fix Them)
โบ Ready to avoid the top SaaS marketing errors?
Sam shares a walkthrough of the top 10 SaaS mistakes and exactly how to fix them:
1. No dream client profile
2. A terrible website
3. Outbound sales crazy
4. Listening to "demand gen" gurus on linkedin
5. Lacking a content engine (podcast)
6. Tunnel vision
7. No brainer (partnerships)
8. Neglecting existing customers
9. Relying on referrals
10. Unclear messaging
======================
โ
Subscribe to Sam's Youtube Channel
๐ https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
๐ Follow Sam on LinkedIn
๐ https://www.linkedin.com/in/samdunning/
๐ง Business Growth Show - B2B Marketing & Demand Generation Podcast
๐ Listen here: https://www.businessgrowth.marketing/
๐ง Try Sam's b2b marketing tips newsletter (almost weekdaily)
๐ http://businessgrowth.email/
๐ฅ Apply to work with Sam for your website / SEO / B2B marketing consulting
๐ http://samdunning.org
======================
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:
saas marketing
saas marketing tips
saas marketing strategies
saas seo
b2b saas
b2b seo
b2b marketing
b2b marketing mistakes
#saas #b2bmarketing #b2bsaas

Aug 18, 2023 โข 9min
#340 Is SEO Worth It? (For B2B Companies)
โบ Is SEO alive and kicking or dead as a dodo?
Sam weighs up 2 scenarios (for and against SEO) so you can decide if SEO is worth investing time or cash in for your B2B company!
โ
Follow/Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/
======================
๐ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
======================

Aug 17, 2023 โข 37min
#339 How to Build a B2B Website That Generates Leads
โบ How to build your website to generate qualified leads!
โ In this episode Sam is interviewed by Matt Dodgson of 'Market Mentors' fame!
๐ง Have a listen to Matt & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
๐ Tried & Tested SEO and B2B marketing strategies that work!
MATT DODGSON
โ
LinkedIn: https://www.linkedin.com/in/mattdodgson/
โ
Web: https://www.market-recruitment.co.uk
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โ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
======================
๐ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
======================

Aug 10, 2023 โข 11min
#338 The HARDEST Part of B2B Marketing (How To Get Stakeholder buy-in)
โบ The hardest part of b2b marketing?
Sam shares a 3 step guide on how to get stakeholder and leadership buy-in for a new b2b marketing or ads channel for your company. He covers:
๐ Leveraging the pain and problems
๐ The power of evergreen content
๐ How to get leadership buy in
โ
Follow/Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdunning/
======================
๐ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
======================

Jul 31, 2023 โข 34min
#337 AI For Copywriting: HELL YES or Not on My Dying Grave!
โบ Is AI a smart move for your B2B copy?
โ Linda Melone is a Certified Conversion Copywriter.
๐ง Have a listen to Linda & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
๐ The pros and cons
๐ How to use it for research
๐ Lesser known ways to use AI for copy and content
๐ When to avoid it
๐ How to put it in the mix for your writing and content needs
LINDA MELONE
โ
LinkedIn: https://www.linkedin.com/in/linda-melone/
โ
Web: https://thecopyworx.com/
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โ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
======================
๐ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
======================

Jul 26, 2023 โข 48min
#336 Why Content FAILS Without A Point of View
โบ Why B2B content needs a point of view (POV)!
โ Yaagneshwaran Ganesh is Founder & Content Strategist at SaaS Sprints | Content Marketer at Avoma.
๐ง Have a listen to Yaagneshwaran & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
๐ What makes a great POV
๐ What is product led content?
๐ How to build content pillars
๐ A step-by-step for crafting solid POV content for your B2B co
YAAGNESHWARAN GANESH
โ
LinkedIn: https://www.linkedin.com/in/yaagneshwarang/
โ
Web: https://www.saas-sprints.com
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โ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
======================
๐ Apply to work with Sam for your website / SEO / B2B marketing consulting: http://samdunning.org
======================