Breaking B2B - B2B Marketing & Demand Generation Podcast

► Why B2B execs don’t wake up and decide to spend big money on your software or service Sam has an in-depth chat with Ryan Paul Gibson, Founder @ content lift. They cover: 👉 Key insights from 140 audited B2B customer buying journeys 👉 Why you you need B2B customer research 👉 At what stage in your business is it most beneficial? 👉 Who you should be interviewing 👉 How to gain insights to to fuel messaging & positioning that resonates and converts 👉 Getting stakeholder buy-in 📌 Here's the link to the 50% discount OFF Ryan Paul Gibson's guide (How to Run Customer Research Interviews...That Don't Suck): 🔗 https://ryanpaulgibson.gumroad.com/l/suzriq/zr290l9 Ryan Paul Gibson LinkedIn - https://www.linkedin.com/in/ryan-paul-gibson/ Web link - https://www.contentlift.io/ ====================== Sponsor slot open for a B2B tech / SaaS company - Get in front of 1000s of b2b pros weekly! 🔗 Learn More: https://www.businessgrowth.marketing/advertise ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► Turn B2B SEO & Content into revenue Sam was invited onto the SaaS Sprints podcast. He shares a bunch of tips including: 👉 Where most B2B tech/service companies fail at SEO & content 👉 How to make SEO work for your company 👉 Tips to grow as a marketer 👉 Content strategies 👉 Best practises ====================== Sponsor slot open for a B2B tech / SaaS company - Get in front of 1000s of b2b pros weekly! 🔗 Learn More: https://www.businessgrowth.marketing/advertise ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► 10 common sins to avoid on your B2B website! Sam shares 10 B2B web design sins and tips across: 👉 1. Lack of research 👉 2. Designing for yourself 👉 3. Slow page speed 👉 4. Unclear messaging 👉 5. Hiding pricing 👉 6. Ignoring SEO and marketing 👉 7. Setting and forgetting 👉 8. Zero proof 👉 9. Hiding the goods 👉 10. No calls to action ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe 🔗 Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► Is LinkedIn organic reach dead? In this episode Sam shares: 👉 Thoughts on why LinkedIn organic reach is massively down 👉 Tips to combat LinkedIn reach drops 👉 The power of owned media and content 👉 How to reduce risk for your business 👉 Recommended owned channels ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe 🔗 Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► Is AI a good thing for B2B sales? Sam has a discussion with Stuart Moss, Director of Sales Development @ Dealfront. They cover: 👉 How does it impact SDRs 👉 The pros 👉 The cons 👉 Using AI to drive meetings + revenue *Stuart Moss* LinkedIn - https://www.linkedin.com/in/stuartmoss1/ Web link - https://www.dealfront.com ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe 🔗 Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► What is this new magic: AKA 'relationship focused sales pipeline'? Sam tackles some home truths with The UK's Most Hated Sales Trainer: Benjamin Dennehy. They cover: 👉 How founders can STOP sucking at sales 👉 What founders need to stop doing 👉 Can anyone learn to sell? 👉 Where to get started on turning things around 👉 What makes a successful sales meeting 👉 Tips to improve sales call outcomes *Benjamin Dennehy* LinkedIn - https://www.linkedin.com/in/benjamindennehy/ Web link - https://www.uksmosthatedsalestrainer.com ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe 🔗 Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► What is this new magic: AKA 'relationship focused sales pipeline'? Sam goes in-depth about sales pipeline strategies with Trinity Nguyen, VP Marketing @ UserGems. 👉 Why does relationship focused sales pipeline work? 👉 What are champions and how to identify them 👉 How to get started (step-by-step) 👉 How to build marketing playbooks to drive pipeline and revenue Trinity Nguyen LinkedIn - https://www.linkedin.com/in/trinitynguyen/ Web link - https://www.usergems.com/ ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe 🔗 Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► Wanna turn website traffic into inbound leads and revenue? Sam has an in-depth discussion with Leah Tharin, host of "Productea with Leah". They cover: 👉 What goes into a successful flow of turning web traffic into sales demos/sales calls/sign-ups 👉 What you need to think about first 👉 Setting the foundations right 👉 Lesser know ideas to keep a healthy pipeline of sales leads from your website 👉 MQLs or SQLs? Leah Tharin: LinkedIn - https://www.linkedin.com/in/leahtharin/ Web link - https://www.leahtharin.com/ ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe 🔗 Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► Ready to get top of Google? Sam shares 5 B2B SEO tips. You'll learn about: 1. Hitting search intent 2. The skyscraper technique 3. E-E-A-T (the rankings) 4. Using video to get 2 rankings 5. Making your website your best salesperson ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe 🔗 Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

► Wanna keep your B2B marketing role secure? Join Sam & Darryl Praill; CMO of Agorapulse, as they share: 👉 Why are so many B2B tech companies laying marketers + execs off currently? 👉 What should B2B marketers and execs focus on to become layoff proof? 👉 Are side hustles a smart idea for extra income/safety? 👉 GoToMarket is HUGE but what is actually working right now in B2B? 👉 What should marketing be doubling down on right now? 👉 What to avoid? Darryl Praill 💬 LinkedIn: https://www.linkedin.com/in/darrylpraill/ 🔗 Web: https://www.agorapulse.com ====================== Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline 🔗 Grab your free 14 day trial of here: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================