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Breaking B2B - B2B Marketing & Demand Generation Podcast

Latest episodes

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Nov 8, 2023 β€’ 35min

#352 AI For B2B Sales (Brutally Honest Pros and Cons)

β–Ί Is AI a good thing for B2B sales? Sam has a discussion with Stuart Moss, Director of Sales Development @ Dealfront. They cover: πŸ‘‰ How does it impact SDRs πŸ‘‰ The pros πŸ‘‰ The cons πŸ‘‰ Using AI to drive meetings + revenue *Stuart Moss* LinkedIn - https://www.linkedin.com/in/stuartmoss1/ Web link - https://www.dealfront.com ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe πŸ”— Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== βœ… Subscribe to Sam's Youtube Channel πŸ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 πŸ’™ Follow Sam on LinkedIn πŸ”— https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast πŸ”— Listen here: https://www.businessgrowth.marketing/ πŸ“§ Try Sam's b2b marketing tips newsletter (almost weekdaily) πŸ”— http://businessgrowth.email/ πŸ”₯ Apply to work with Sam for your website / SEO / B2B marketing consulting πŸ”— http://samdunning.org ======================
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Nov 2, 2023 β€’ 54min

#351 Why Founders Suck at Selling (& How To Fix It) - Benjamin Dennehy: The UK's Most Hated Sales Trainer

β–Ί What is this new magic: AKA 'relationship focused sales pipeline'? Sam tackles some home truths with The UK's Most Hated Sales Trainer: Benjamin Dennehy. They cover: πŸ‘‰ How founders can STOP sucking at sales πŸ‘‰ What founders need to stop doing πŸ‘‰ Can anyone learn to sell? πŸ‘‰ Where to get started on turning things around πŸ‘‰ What makes a successful sales meeting πŸ‘‰ Tips to improve sales call outcomes *Benjamin Dennehy* LinkedIn - https://www.linkedin.com/in/benjamindennehy/ Web link - https://www.uksmosthatedsalestrainer.com ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe πŸ”— Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== βœ… Subscribe to Sam's Youtube Channel πŸ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 πŸ’™ Follow Sam on LinkedIn πŸ”— https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast πŸ”— Listen here: https://www.businessgrowth.marketing/ πŸ“§ Try Sam's b2b marketing tips newsletter (almost weekdaily) πŸ”— http://businessgrowth.email/ πŸ”₯ Apply to work with Sam for your website / SEO / B2B marketing consulting πŸ”— http://samdunning.org ======================
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Oct 28, 2023 β€’ 35min

#350 How To UNLOCK Sales Pipeline With Relationships

β–Ί What is this new magic: AKA 'relationship focused sales pipeline'? Sam goes in-depth about sales pipeline strategies with Trinity Nguyen, VP Marketing @ UserGems. πŸ‘‰ Why does relationship focused sales pipeline work? πŸ‘‰ What are champions and how to identify them πŸ‘‰ How to get started (step-by-step) πŸ‘‰ How to build marketing playbooks to drive pipeline and revenue Trinity Nguyen LinkedIn - https://www.linkedin.com/in/trinitynguyen/ Web link - https://www.usergems.com/ ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe πŸ”— Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== βœ… Subscribe to Sam's Youtube Channel πŸ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 πŸ’™ Follow Sam on LinkedIn πŸ”— https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast πŸ”— Listen here: https://www.businessgrowth.marketing/ πŸ“§ Try Sam's b2b marketing tips newsletter (almost weekdaily) πŸ”— http://businessgrowth.email/ πŸ”₯ Apply to work with Sam for your website / SEO / B2B marketing consulting πŸ”— http://samdunning.org ======================
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Oct 17, 2023 β€’ 46min

#349 How To Turn Traffic Into Sign-ups (For B2B Companies)

β–Ί Wanna turn website traffic into inbound leads and revenue? Sam has an in-depth discussion with Leah Tharin, host of "Productea with Leah". They cover: πŸ‘‰ What goes into a successful flow of turning web traffic into sales demos/sales calls/sign-ups πŸ‘‰ What you need to think about first πŸ‘‰ Setting the foundations right πŸ‘‰ Lesser know ideas to keep a healthy pipeline of sales leads from your website πŸ‘‰ MQLs or SQLs? Leah Tharin: LinkedIn - https://www.linkedin.com/in/leahtharin/ Web link - https://www.leahtharin.com/ ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe πŸ”— Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== βœ… Subscribe to Sam's Youtube Channel πŸ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 πŸ’™ Follow Sam on LinkedIn πŸ”— https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast πŸ”— Listen here: https://www.businessgrowth.marketing/ πŸ“§ Try Sam's b2b marketing tips newsletter (almost weekdaily) πŸ”— http://businessgrowth.email/ πŸ”₯ Apply to work with Sam for your website / SEO / B2B marketing consulting πŸ”— http://samdunning.org ======================
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Oct 14, 2023 β€’ 14min

#348 B2B SEO: 5 Easy And Powerful Ways To Rank #1 On Google

β–Ί Ready to get top of Google? Sam shares 5 B2B SEO tips. You'll learn about: 1. Hitting search intent 2. The skyscraper technique 3. E-E-A-T (the rankings) 4. Using video to get 2 rankings 5. Making your website your best salesperson ====================== Our Show Sponsor is: Dealfront - The go-to-market platform for Europe πŸ”— Grab your free demo: https://www.dealfront.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== βœ… Subscribe to Sam's Youtube Channel πŸ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 πŸ’™ Follow Sam on LinkedIn πŸ”— https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast πŸ”— Listen here: https://www.businessgrowth.marketing/ πŸ“§ Try Sam's b2b marketing tips newsletter (almost weekdaily) πŸ”— http://businessgrowth.email/ πŸ”₯ Apply to work with Sam for your website / SEO / B2B marketing consulting πŸ”— http://samdunning.org ======================
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Oct 8, 2023 β€’ 40min

#347 Become Layoff Proof in B2B Marketing (Survive The Recession)

β–Ί Wanna keep your B2B marketing role secure? Join Sam & Darryl Praill; CMO of Agorapulse, as they share: πŸ‘‰ Why are so many B2B tech companies laying marketers + execs off currently? πŸ‘‰ What should B2B marketers and execs focus on to become layoff proof? πŸ‘‰ Are side hustles a smart idea for extra income/safety? πŸ‘‰ GoToMarket is HUGE but what is actually working right now in B2B? πŸ‘‰ What should marketing be doubling down on right now? πŸ‘‰ What to avoid? Darryl Praill πŸ’¬ LinkedIn: https://www.linkedin.com/in/darrylpraill/ πŸ”— Web: https://www.agorapulse.com ====================== Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline πŸ”— Grab your free 14 day trial of here: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== βœ… Subscribe to Sam's Youtube Channel πŸ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 πŸ’™ Follow Sam on LinkedIn πŸ”— https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast πŸ”— Listen here: https://www.businessgrowth.marketing/ πŸ“§ Try Sam's b2b marketing tips newsletter (almost weekdaily) πŸ”— http://businessgrowth.email/ πŸ”₯ Apply to work with Sam for your website / SEO / B2B marketing consulting πŸ”— http://samdunning.org ======================
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Sep 29, 2023 β€’ 11min

#346 B2B Marketing: 7 Ways To Stay Sharp In 2023 (Don't Fall Behind)

β–Ί Get your B2B marketing game on point. Sam shares 7 steps to stay sharp at b2b marketing. You'll learn about: 1. Hosting a b2b podcast 2. Listening to industry leading podcasts 3. Running b2b marketing experiments 4. Following founders/marketers on LinkedIn 5. Reading/listening to audiobooks 6. Networking with other founders/marketers 7. Why you should run sales calls And a bonus tip. ====================== Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline πŸ”— Grab your free 14 day trial of here: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== βœ… Subscribe to Sam's Youtube Channel πŸ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 πŸ’™ Follow Sam on LinkedIn πŸ”— https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast πŸ”— Listen here: https://www.businessgrowth.marketing/ πŸ“§ Try Sam's b2b marketing tips newsletter (almost weekdaily) πŸ”— http://businessgrowth.email/ πŸ”₯ Apply to work with Sam for your website / SEO / B2B marketing consulting πŸ”— http://samdunning.org ======================
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Sep 20, 2023 β€’ 33min

#345 How To Nail RevOps (Revenue Operations) In B2B

β–Ί How to nail RevOps in B2B! Join Sam & Pasha Irshad; Co-Founder of Shape & Scale, as they share: πŸ‘‰ An overview of RevOps πŸ‘‰ Which teams should be responsible for what when it comes to driving B2B revenue? πŸ‘‰ Should start-ups think about this early on? πŸ‘‰ Building a RevOps function from the ground-up πŸ‘‰ How it can improve demand generation πŸ‘‰ How to align RevOps and demand gen πŸ‘‰ What to avoid πŸ‘‰ Tips for companies new to RevOps and Demand Gen Pasha Irshad πŸ’¬ LinkedIn: https://www.linkedin.com/in/pashairshad/ πŸ”— Web: https://shapeandscale.co/ ====================== Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline πŸ”— Grab your free 14 day trial of here: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== βœ… Subscribe to Sam's Youtube Channel πŸ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 πŸ’™ Follow Sam on LinkedIn πŸ”— https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast πŸ”— Listen here: https://www.businessgrowth.marketing/ πŸ“§ Try Sam's b2b marketing tips newsletter (almost weekdaily) πŸ”— http://businessgrowth.email/ πŸ”₯ Apply to work with Sam for your website / SEO / B2B marketing consulting πŸ”— http://samdunning.org ======================
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Sep 17, 2023 β€’ 23min

#344 The Only B2B Podcast Guide You Need (Lessons From Spending $49k and 4 Years)

β–Ί The ultimate B2B podcasting guide. Sam shares everything you need to know to make a successful B2B podcast for your company. You'll learn: 1. The strategy 2. What to avoid 3. How to pick a niche 4. Tools and kit to use 5. How to drive generate b2b leads and revenue 6. Getting your podcast found by the right audience ====================== Our Show Sponsor is: Leadfeeder. Turn Page Views Into Pipeline πŸ”— Grab your free 14 day trial of here: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== βœ… Subscribe to Sam's Youtube Channel πŸ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 πŸ’™ Follow Sam on LinkedIn πŸ”— https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast πŸ”— Listen here: https://www.businessgrowth.marketing/ πŸ“§ Try Sam's b2b marketing tips newsletter (almost weekdaily) πŸ”— http://businessgrowth.email/ πŸ”₯ Apply to work with Sam for your website / SEO / B2B marketing consulting πŸ”— http://samdunning.org ======================
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Sep 10, 2023 β€’ 19min

#343 5 Most NEGLECTED B2B Website Pages

β–Ί Wanna know the most neglected B2B website pages? Sam shares a walkthrough of the top 5 most forgotten or poorly made B2B website pages with plenty of examples and tips you can use to scale your leads and revenue: 1. Comparison pages 2. Pricing page 3. Demo / book a call page 4. Resources 5. About page ====================== Our Show Sponsor is: Leadfeeder πŸ”— Grab your free 14 day trial of here: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sam ====================== βœ… Subscribe to Sam's Youtube Channel πŸ”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 πŸ’™ Follow Sam on LinkedIn πŸ”— https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast πŸ”— Listen here: https://www.businessgrowth.marketing/ πŸ“§ Try Sam's b2b marketing tips newsletter (almost weekdaily) πŸ”— http://businessgrowth.email/ πŸ”₯ Apply to work with Sam for your website / SEO / B2B marketing consulting πŸ”— http://samdunning.org ======================

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