The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

In this episode of the GrowthTLDR, we talk to Andy Crestodina, the CMO and Co-Founder of Orbit Media, about content marketing, thought leadership, and growing a successful agency. We talk to Andy about: - What are the advantages and disadvantages of Andy having such a well known personal brand, and what tips he would give for replicating his success? - How to be a thought leader for your market and the three types of content you need to master. - The number one piece of advice Andy would give to other founders who are thinking about starting their agency or company. Happy Growing!

Founder and CEO of ToDoist, Amir Salihefendic, shares his journey turning a side project into a successful business. Topics include the challenges faced, future plans, the importance of sales skills to attract talent, and user acquisition strategies.

For the best companies in the world, customers are their best growth channel, and that starts by providing an excellent customer experience. In this episode of the GrowthTLDR, we talk to Matt Barnett, founder and CEO of Bonjoro, a company that helps to create a delightful onboarding experience via personalized videos. We talk to Matt about: - Where the idea from Bonjoro came from, and how valuable personalized video messages were in Matt making sales. - How Matt defines his perfect customers using the jobs to be done framework. - Why customer advocacy is the best growth channel, a customer can develop. Happy Growing

A lot of great entrepreneurs start their journey by creating an agency, so the revenue from services can fund the business's software development. Well, on this episode of the GrowthTLDR, we talk to Michael King about his journey from an SEO consultant to an agency owner, and his plans to launch a content strategy tool. We talk to Mike about: - How Mike got started in SEO and the advantages that came from developing a personal brand within the industry. - Why Mike's agency iPullRank having a different pricing model from most other agencies, and how they've managed to attract well-known brands as clients. - What's Mike's biggest growth constraint right for iPullRank, how he plans to solve it, and a sneak peek at their upcoming software product. Happy Growing

Imagine you're working at your dream job, doing killer work, and suddenly you get laid off. What do you do? Most people would look for another job. Well, what about going traveling in South America, walking the Inca trail and deciding you want to be an entrepreneur, not tied down by location. That's what today's guest did, Kean Graham, founder and CEO of MonetizeMore. On this episode of the GrowthTLDR, we talk to Kean about: - How he secured his very first client for MonetizeMore and why making them a bunch of money turned out to be a bad thing for him. - How did Kean grow MonetizeMore to $23 million in gross revenue and the marketing channels that have helped them to grow? - What MonetizeMore's biggest growth constraints are and how Kean plans to overcome them. Happy Growing

Do you know what the best growth is for most companies, it's developing a product that solves a real problem. That's how Chili Piper, a company that offers a scheduling, calendar and inbox app for revenue teams is managing to double revenue year on year. We talk to Chili Piper's founder and CEO, Nicolas Vandenberghe. We talk to Nicolas about: - Why Nicolas did something different with the early investment Chili Piper received by investing it in R&D. - How Nicolas managed to secure known brands like Square, Greenhouse after the product had just launched. - What channels Nicolas feels will offer scalable growth for Chili Piper, and why he decided to build a remote company. Happy Growing!

We talk about growth a lot on this podcast, I mean, it's in the name of our show :) A lot of companies are in the process of building out a growth team. Many of those companies have been on this podcast to talk about their experiences. But, do these companies need a growth team? Is it a lot of effort and resources for minimum upside. In this episode of the GrowthTLDR, we talk to Lars Lofgren, CEO of QuickSprout, and managing partner at 'Grow or Die' about why a lot of companies are wasting time and money investing in growth teams. We cover: - How Lars defines a growth team, and why that team doesn't make sense for a lot of companies. - What companies do make sense for a growth team, and why does it work at those companies. - How Lars grew traffic to QuickSprout by 74%, and the exact tactic he used to do it. Happy Growing

A winning content marketing strategy is the result of many different elements. Of course, writing is one of them :) But the companies who are truly successful with content marketing perfect two vital parts - content marketing research and promotion. In this episode of the GrowthTLDR, we talk to Ross Simmonds, the founder of Foundation Marketing, a B2B content marketing agency, and Hustle & Grind, an eCommerce store for entrepreneurs. We talk to Ross about: - Why it benefits him as an agency owner to have other brands where he can perfect content marketing tactics. - How you can leverage the 'Sherlock Homeboy' method to reverse-engineer popular content and create something better. - Why companies should be using content to help grow their brand, not just create demand, and how best to measure it. Happy Growing

In a world saturated with content, where every brand is a publisher for their industry, how do you stand out from the crowd? In this episode of the GrowthTLDR, we talk to Ann Handley, who is the Chief Content Officer at MarketingProfs, a well-known keynote speaker, and author of top-selling books like "Everybody Writes Your Go-to-Guide to Creating Ridiculously Good Content." We talk to Ann about: - How competitive it's become for content to stand out from the crowd and if we're trying to measure too much as marketers. - Why some content stands heads and shoulders above everything else, including examples from Ann. - How should companies think about video as part of their content marketing mix? Happy Growing!

A lot of companies are now looking to adopt growth principles and make them part of their team's operating model. But, making growth a success in your company isn't easy. Well, on this episode of the GrowthTLDR, we talk to Yara Paoli, who is the co-founder of GrowthOS and has previously held growth leadership roles at Preply and Skyscanner. We talk to Yara about: - How Skyscanner decided to adopt growth when their business growth began to stall, and the impact it had on both the marketing and product teams. - The initiatives the growth team implemented at Skyscanner, and how they helped to make growth org a success. - Why growth isn't a bunch of hacks and tricks and is much more like an operating system that Yara now teaches to companies. Happy Growing!