We talk about growth a lot on this podcast, I mean, it's in the name of our show :)
A lot of companies are in the process of building out a growth team. Many of those companies have been on this podcast to talk about their experiences.
But, do these companies need a growth team? Is it a lot of effort and resources for minimum upside.
In this episode of the GrowthTLDR, we talk to Lars Lofgren, CEO of QuickSprout, and managing partner at 'Grow or Die' about why a lot of companies are wasting time and money investing in growth teams.
We cover:
- How Lars defines a growth team, and why that team doesn't make sense for a lot of companies.
- What companies do make sense for a growth team, and why does it work at those companies.
- How Lars grew traffic to QuickSprout by 74%, and the exact tactic he used to do it.
Happy Growing
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.