A winning content marketing strategy is the result of many different elements. Of course, writing is one of them :)
But the companies who are truly successful with content marketing perfect two vital parts - content marketing research and promotion.
In this episode of the GrowthTLDR, we talk to Ross Simmonds, the founder of Foundation Marketing, a B2B content marketing agency, and Hustle & Grind, an eCommerce store for entrepreneurs.
We talk to Ross about:
- Why it benefits him as an agency owner to have other brands where he can perfect content marketing tactics.
- How you can leverage the 'Sherlock Homeboy' method to reverse-engineer popular content and create something better.
- Why companies should be using content to help grow their brand, not just create demand, and how best to measure it.
Happy Growing
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.