EP92: Why "Do Less, but Obsess" is a Winning Content Marketing Strategy

In a world saturated with content, where every brand is a publisher for their industry, how do you stand out from the crowd?

In this episode of the GrowthTLDR, we talk to Ann Handley, who is the Chief Content Officer at MarketingProfs, a well-known keynote speaker, and author of top-selling books like "Everybody Writes Your Go-to-Guide to Creating Ridiculously Good Content."

We talk to Ann about:

- How competitive it's become for content to stand out from the crowd and if we're trying to measure too much as marketers.

- Why some content stands heads and shoulders above everything else, including examples from Ann.

- How should companies think about video as part of their content marketing mix?

Happy Growing!