The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

We talk to Miika Kenttämies, Director of Growth at Supermetrics, about their evolution from a pure self-serve model, to a hybrid between self-serve and sales assisted revenue. Miika and Supermetrics are at an early stage of building out their growth team, and we get to dig in on what they're currently focusing on, any challenges they've had to overcome, and what learnings Miika would share with others at a similar stage in their growth journey.

In this episode of the GrowthTLDR, we talk to Craig Zingerline about the growth of Sandboxx, a product that lets people send letters to recruits in the military. We get into what it's like to make customer acquisition for a niche audience. We talk about Sandboxx's approach to content marketing and how it's helped them be called Google for the military. And, we talk about the purpose of growth teams at a company, why you shouldn't overthink them, and the advantages of the pod team structure.

In this episode of the GrowthTLDR, we're back talking to the founder and CEO of Vidyard, Michael Litt. In our first episode with Michael, we talked a lot about leadership and how to grow a company. In this episode, we wanted to dig into Vidyard's recent shift to being a product-led company and how they successfully added freemium to their go-to-market. We talk to Michael about why he made that decision, the challenges Vidyard had to overcome to make it successful, how to get your go-to-market teams working effectively together, and how to get your sales team excited about freemium.

One of the most common problems I see in fast-growing companies is the consistency of tone and voice across publishing content. In this episode of the GrowthTLDR, we talk to May Habib, co-founder, and CEO of Qordoba, a company focused on helping brands solve that problem. We talk to May about her thoughts on remote work and how they've changed during the COVID crisis as her entire company has been working from home. We also talk about customer acquisition for Qordoba, the difficulties of marketing a product with a broad set of use-cases, and how to decide between a free trial and freemium.

In this episode of the GrowthTLDR, we talk about a growth tactic you likely haven't invested in yet - website personalization. We talk to founder and CEO of Mutiny, Jaleh Rezaei, about how B2B can better leverage website personalization as a growth lever for their business. We step through the best use cases for website personalization and how it can have a real impact on your business. We go through the best data points to segment your visitors, examples of how brands like Gusto and Amplitude have used personalization to increase their leads, and what impact COVID-19 has had on Jaleh's growth strategy for Mutiny.

In this episode of the GrowthTLDR, we talk to Samuel Hulick, a world-renowned expert in user onboarding, and writer of much great content on Useronboard.com. Many more companies are taking a product-led growth approach to their go-to marketing, making user onboarding a vital part of their playbook. But, improving metrics like user activation and free to paid upgrade rates isn't easy. We talk to Samuel about some of the most common mistakes companies make in their user onboarding. We step through Samuel's process for identifying what features and jobs to be done you should onboarding users too. And, we talk about how some of the best products and apps in the World succeed in great world-class onboarding experiences.

In this episode on the GrowthTLDR, we're welcoming Garrett Mehrguth back to the podcast. In the first episode, Garrett took us through the founding story of his agency, Directive Consulting. We're back to talk about all things sales outreach and brand advertising. Garrett goes through how to create the perfect sales outreach email and why they should read like a great movie. We also go into brand advertising. Garrett talks us through why you shouldn't focus your efforts on generating leads, and instead focus on being visible at the top and bottom of your funnel. Happy Growing

In this episode of the GrowthTLDR, we talk to the founder and CEO of Mural, Mariano Suarez Battan. Mural recently secured $23 million in a Series A round and is serving 40% of Fortune 100 companies. We talk to Mariona about the origins of Mural and how the idea for the company came from video games. As a product, there are hundreds, if not thousands, of different things you can do with it, so we talk to Mariona about how he manages onboard users successfully. We also ask Mariano why Mural isn't freemium, and just what's he going to do with all that money :) Happy Growing!

In this episode of the GrowthTLDR, we talk to Bram Kanstein about the No-code movement. We're entering a world where it's possible to build powerful tools without needing to code. That's a massive advantage to all those people who want to validate a product idea by developing a minimal viable version of that idea. We talk to Bram about the No-code movement, which he has created a course around. We cover some of the best examples of companies that created the first version of their product by taking a No-code approach. We also dig into some of the best use cases for No-code applications and how budding entrepreneurs can leverage that approach to take a faster route to market. Happy Growing!

A couple of the topics we love to talk about on the GrowthTLDR is team structure and product-led growth. Luckily in this episode, we got to talk about both of these things with a true leader in the space, Oji Udezue, VP of Product at Calendly. We talked to Oji about: - How the product team at Calendly is broken into different squads and Oji's approach to creating these multi-disciplinary teams. - What's Oji's approach to improving the virality of Calendly and developing features that improve the network effects of the product. - How Oji thinks about making Calendly defensible, and his vision for how Calendly will continue to become more valuable to their customers. Happy Growing!