The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

In a growing company, should your content team have their own goals, or be a service provider to all the other teams that need content help? How you answer these questions will have a real impact on your success with content marketing. On this episode of the GrowthTLDR, we talk to Kameron Jenkins, Director of Brand and Communication at Botify about all things content. We cover: What is brand content, and how does Kameron keep a pulse on how Botify's audience feel about them. What goals should a content team have in a growing company? Should they be a service provider to others, or be accountable to their own goals? How do you create content that attracts the attention of the right people at large organizations, and what should your promotion plan look like? Happy Growing

Google is one of the best channels for growth. But, it's also an ultra-competitive channel, one where you're competing with every other brand. It's hard to get a competitive edge. Sometimes to get that edge, we forget to pay attention to the fundamentals. For Google, that means the technical elements of SEO. In this episode of the GrowthTLDR, we talk to Geoff Atkinson, who is the CEO and founder of Huckabuy, a software company that makes it easier for Google to crawl large websites. On this episode of the GrowthTLDR, we cover: - The story behind Huckabuy, and how Geoff realized the importance of technical SEO after increasing revenue from $0 to $300 million at Overstock from organic search. - How Geoff helps large enterprise companies dramatically grow their search traffic by helping them with page speed, structured data, and dynamic rendering. - What Geoff did to sell into large brands like SAP, Concur, Salesforce even though Huckabuy is a company of 14 employees. Happy Growing!

Have you ever dreamed of being the CEO of your own company, but that dream felt a long way out of your reach. Well, how much do you know about buying and selling micro-businesses? In this episode of the GrowthTLDR, we're talking to Ryan Kulp, CEO at FOMO and founder of ForkEquity, a company that buys and sells small businesses. We talk to Ryan about: - How he bought his first business Notify that later was rebranded to FOMO, and how he managed to pay for it. - What Ryan looks for in a potential acquisition and how to ensure you end up buying a company that has a lot of upside. - Why Ryan is now spending more of his time teaching people how to follow in his footsteps via his new course MicroAcquisitions.com. Happy Growing!

A lot of people dream of leaving their full-time roles to build out their company. But what's it like to leave the safety net of a full-time job to go out on your own? We talk to John Doherty, CEO, and Founder of Credo, an online marketplace to connect clients to agencies, about his experience growing the company. In this episode we cover: Why John decided to focus full-time on Credo instead of looking for a marketing leadership role in San Francisco.  What the first six months was like for John after going from an internal role where he had a team and budget, to running his own company that had generated $80 in revenue. How John copes with the ups and downs of being an entrepreneur. Happy Growing

Why have product-led companies become so popular in the past number of years? We talk to Blake Bartlett, Partner at OpenView, on why product-led growth has become such a popular way for software businesses to grow. On this episode you'll learn: - What are the three era's of software, and how they've changed how businesses go-to-market? - Why product-led companies have many advantages of traditional software companies, what they are, and how they've changed the way companies invest. - The importance of A/B testing your pricing and packaging as a product-led company. Happy Growing!

How hard is getting traffic from Google right now? They continue to release new features that make it harder than ever to grow traffic in specific verticals. Well, fear not, we drafted in well-known SEO expert Aleyda Solis to give us the best insights on how to fight back against Google. We cover: How Aleyda has seen Google evolve over her time doing SEO for a range of different clients. What to do if you're starting to try to compete for search traffic in a competitive market, and how you can still win against the biggest competitors. Why it might be time to start investing more in Youtube, and how to make it successful. Happy Growing!

We've had a lot of fantastic guests on the GrowthTLDR covering all aspects of how to scale and grow a company. The following episode looks back on ten of the top lessons we got from guests and why you should pay attention to them. The episode features advice from leaders at Pinterest, Airbnb, Zapier, CreditKarma, and many more.

Something that continues to grow in popularity is coworking and co-living spaces. With more and more people leaving the traditional office life to spend more time in these properties, we'll likely see the number of them grow. But, how do the businesses behind these properties work? To find out, we caught up with Emmanuel Guisset, who is the founder of Outsite, a company that offers spaces where you can both live and work with others. We talk to Emmanuel about: - How he ended up starting Outsite and where he got his very first customers from. - Why supply is more challenging than demand in his market, how he finds properties, and what partnerships he does with the property owner. - The growth metrics Emmanuel measures to know if Outsite is successful. Happy Growing!