EP86: How Product-Led Companies Win by Focusing on End-Users

Why have product-led companies become so popular in the past number of years?

We talk to Blake Bartlett, Partner at OpenView, on why product-led growth has become such a popular way for software businesses to grow.

On this episode you'll learn:

- What are the three era's of software, and how they've changed how businesses go-to-market?

- Why product-led companies have many advantages of traditional software companies, what they are, and how they've changed the way companies invest.

- The importance of A/B testing your pricing and packaging as a product-led company.

Happy Growing!