In this episode we speak with, Erik Holm, CPO, Planhat, the customer platform built to give insights, manage workflow and drive customer experience.  We talk with Erik about the timing to go from bootstrapped to VC funded, specifically about: - What made you decide to take in VC money - which were the main trigger points  - What was most difficult in the transition from Bootstrapped to VC funded - How does this change your business, internally as well as externally - What are the pros vs cons of being bootstrapped vs VC funded These are some of the questions Erik addresses, tune in to learn from this journey if you are bootstrapped and considering taking in VC money.   

In this episode we speak with, Tommi Ylinen, CPO, Relex Solutions, the supply chain and retail planning platform from Finland that has over 100m Euro in ARR, serving the largest retailers in the world! We talk with Tommi about what it truly means to serve Enterprise customers with a mission-critical platform that affects the entire organization, and specifically what that means for the internal product team! - What are the characteristics of a true Enterprise Software Platform?  - What are the needed components of a product team that is serving an Enterprise market? - The User vs. Customer dilemma - how does it affect the product development - How to cope with slow feedback cycles? - How to manage the weight of individual customers?  These are some of the questions Tommi addresses, tune in to learn what it truly means to build Enterprise Software!

In this episode we speak with, Per Henrik Nielsen, CEO, TimeLog, the PSA software which helps professional services organizations manage their projects, resources, time, and billing in one solution. We talk with Per Henrik about their transition from an owner-led to a VC-led business, specifically around some of these questions:  - What is the trigger that suggests a transition like this?  - How does the organization change when you go from focus on profitability to growth? - What does it take to make a transition like this? - What role do the existing owners play if they stick around? These are some of the questions that Per-Henrik addresses, tune in to learn what it takes to make the transition from an owner-led to a VC-led business.

In this episode we speak with, Jessica Gilmartin, Head of Revenue Marketing, Asana, the Workflow Management Solution with over 131.000 paying customers around the world! We talk with Jessica about her experience in scaling Demand Generation at companies and specifically:  - How do you build a business case to focus on this internally?  - What are the key components of a Demand Gen organization? - How do you measure and define success, which are key KPIs to track? - How to allocate a budget for demand generation vs other initiatives? These are some of the questions that Jessica addresses, tune in to learn what it takes to scale your Demand Generation operations!

In this 2nd episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to measure up! In this episode, we focus on Go-To-Market fit! We talk to Mikael Johnsson Co-Founder and General Partner, Oxx, and Ola Sars, Founder, and CEO of Soundtrack your brand on some of the following topics: - What is Go-To-Market Fit? How is it defined? - How do you measure it, and how do you know if you have established a GTM fit? - What are the main GTM fit accelerators to work on? - Which GTM motion shall prevail? Tune in to listen in on how the practitioner and investors look at all of these questions and see how well that aligns with your own perspective!

In this episode we speak with, Jesper Frederiksen, Vice President & GM International, Lacework, the fast-growing data-driven security platform for the cloud.  We talk with Jesper about his experience in scaling B2B SaaS companies and specifically:  - When are you ready to go International? What is the main tell? - What should be included in an international GTM playbook? - How do you need to think about Sales Capacity when expanding internationally?  - How do you find a balance between central setup and local presence? These are some of the questions that Jesper addresses, tune in to learn what it takes to scale internationally from a commercial perspective! 

In this episode we speak with, Heta Ruikka, VP of Product Management, Sievo, the procurement analytics solution based out of Finland for data-driven enterprises! We talk with Heta about how to make the transition from a founder-owned product strategy to a product strategy that is owned by the VP of Product:  - When is the right time to make this transition? - What are the biggest signs for this? - What does it take to make a transition from a Founder-led product to a process-driven product approach? - What are some of the key challenges to be aware of and to overcome in this transition? - How do you ensure to keep the founders involved and engaged as contributors, and not as main decision makers? These are some of the questions that Heta addresses, and if you are a VP of Product or CPO that will take over the product strategy from a founding team soon, then you've got to tune in to learn all how to navigate such a transition!

In this episode we speak with, Carl Silbersky, Former CEO, BimObject, the SaaS Platform that provides architects and engineers with the information and inspiration they need to design buildings faster, smarter and greener. We talk with Carl about his experience running a publicly listed business and what the pros and cons are of doing so: - Why should you consider listing - When should you go public - Were there any initial surprises/unexpected events when becoming a listed company - What are the differences between being a listed company vs a non-listed company - How do you manage the dialogue with the owners when being a public company These are some of the questions that Carl addresses, tune in to learn more from his journey running a listed SaaS company!

In this episode, we speak with George Brontén, CEO & Founder, Membrain, the Sales Enablement CRM platform focusing on driving results by emphasizing the right behavior in your sales teams.   We talk with George about the journey of going from a founder-led sales setup to a professional and scalable sales organization. - When is the right time to make this transition, what is the trigger point - Who should your first hire be, leader or individual contributor - What is key in this recruitment process - What are the do's and don'ts in this type of a transition  These are some of the questions that George addresses, tune in to learn how you also can make this transition as smooth as possible.

In this episode, we speak with Krysten Conner, Enterprise Account Executive, UserGems, the fast-growing prospecting, and sales intelligence platform that initially started in Austria and has since moved its HQ to the US. We talk with Krysten about what makes the best-performing sales organizations stand out as she shares her lessons learned working for 3 SaaS Unicorns before joining UserGems. - Why Sales Training is key to success - Unique training focus on Toward vs Away language and Above the line vs Below the line conversations - How a good Discovery meeting sets the tone for the rest of the buying journey - What is the secret of how to keep momentum in a deal - How to best leverage Demos and Proof of Concepts - and much more is discussed in this episode Tune in to learn how the best-in-class organizations are setting their Sales team up for success!