The SaaSiest Podcast

In this episode, we speak with Magnus Hultman, CEO, Safeture the cloud-based employee safety platform enabling companies to manage risk, safety, and crisis processes from a single platform.  We talk with Magnus about what it means to be a publicly listed company and how that has an impact on every operational decision that is made. Topics that are being addressed in this episode are: - What are the main differences between being a publicly listed company vs a privately held - How does this affect the organizational structure and internal processes - Is IPO an option everyone should consider - what are the requirements - How to cope with the stock market's instant approval/disapproval  - What are the main pros vs cons of being listed These are some of the many topics we address with Magnus, tune in to learn from his experience of what it means to run a publicly listed company!

In this episode, we speak with Mikkel Novod, CEO, Clerk.io the all-in-one e-commerce personalization platform that empowers thousands of customers around the world to deliver personalized shopping experiences to their end customers We talk with Mikkel about how they've efficiently built and leveraged an SDR organization to fuel fast growth across multiple markets simultaneously. Topics that are being addressed in this episode are: - How does one finance an SDR organization of this size - SDR to Sales rep ratio - How to rightsize the SDR organization based on needs - How to leverage the SDR operation to quickly test new Geos These are some of the many topics we address with Mikkel, tune in to learn from his experience of building agile and efficient SDR teams to fuel sales-led growth!

Urban Bucht, CEO of Hypergene, discusses the importance of pricing and GTM strategies, including customizing pricing for different verticals and regions. Also addresses the role of partners and the need for aligning goals and measurements within a company's leadership team.

In this episode, we speak with Nils Olsson, CEO, Lime Technologies the CRM specialist that is growing fast and in a profitable way as it takes on one European market after the other! We talk with Nils about how the process of recruiting the right people at the right time has turned into a competitive advantage for them, especially when recruiting 100+ plus people within a year. Topics that are being addressed in this episode are: - What are the main steps in your recruitment process - Who is involved internally in supporting the process - How do you onboard 100 people all at once - Pros and cons of hiring young professionals vs more experienced professionals - What are the essentials of a successful trainee program These are some of the many topics we address with Nils, tune in to learn from his experience on how you recruit and onboard 100s of people a year!

In this episode, we speak with Tapani Kyrki, CEO, Aurora Innovation, the healthcare SaaS specialist dedicated to increasing access to care services and creating well-functioning work environments for healthcare professionals. We talk with Tapani about what needs to happen when you go from 5M Euro in ARR to 15M Euro in ARR. Topics that are being addressed are: - What changes must the organization make, and which changes are critical to support this growth? - How do you need to think about geo expansion? - Which processes are key to getting in place to support this growth transition? - What role does productification play? These are some of the many topics we address with Tapani, tune in to learn from his experience on what it can look like going from 5M to 15M Euro in ARR. 

In this episode, we speak with Michael Heiberg, CEO & Founder, Ocean.io, the AI prospecting data platform helping organizations find accounts and contacts that match your best customers. We talk with Michael about how you can get your US sales going without having local people on the ground to start with. Questions that are being addressed are: - How does remote selling stack up to the alternative GTM possibilities here - What data convinced the Ocean.io team that sales could be done from Denmark - How does it work in practice having a local team in Denmark selling to the US - What are the main downsides and shortcomings of this model These are some of the many topics we address with Michael, tune in to learn from his experience on how to run a sales organization selling remotely into the US market.

Jarek Owczarek, CPO & Founder of Contractbook, discusses how to stand out in a crowded space from a product perspective. They delve into the role of vision, customer influence, and strategies to differentiate in a competitive market. They also explore the power of habit, the challenges of switching systems, and the value of centralized contract management.

In this episode, we speak with Giles Whiting, COO & MD, Forsta, the HX (Human Experience Platform) that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. We talk with Giles about his views on why many European B2B SaaS companies fail with their sales efforts in the US and discuss the following themes: - Is there such a thing as global Product-Market fit - Do you have access to the right talent to take on the US - US is pay to play, do you have the necessary funds to sustain - Do you have a game plan that is solid enough These are some of the many topics we address with Giles and what you can do to overcome these challenges to ensure you set yourself up for success. Tune in to listen to Giles's advice on taking your business to the States, and doing so successfully!

Joel Hellermark, CEO of Sana, discusses how organizational structure can be a competitive advantage. Topics include different operating models, future SaaS company models, personalized learning with AI, cadence models for strategy execution, strategic structuring in SaaS companies, and future plans for Sana's expansion.

In this episode, we speak with Niclas Ramon Staberg, Operating Advisor, Verdane the specialist growth equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe to help them reach the next stage of international growth. We talk with Niclas about the new concept of Earned Growth that is gaining momentum in the B2B SaaS space -  here are some of the questions that are addressed in this episode:  - What is Earned Growth Rate and why does it matter - What is Customer Referral Value - How do you activate customers to be referrals - Which are the key metrics to monitor in this process - What special needs are put on the organization to be successful with this These are some of the many topics we address with Niclas, tune in to listen to how the process of Earned Growth is vital for continued and scalable revenue growth.