71. Jarek Owczarek, CPO & Founder, Contractbook - How to stand out from a product perspective in a crowded space!
Feb 15, 2023
auto_awesome
Jarek Owczarek, CPO & Founder of Contractbook, discusses how to stand out in a crowded space from a product perspective. They delve into the role of vision, customer influence, and strategies to differentiate in a competitive market. They also explore the power of habit, the challenges of switching systems, and the value of centralized contract management.
To stand out in a crowded space, the product needs to be excellent and deliver value that speaks for itself.
Regularly revisit and check the product's vision and goals, ensuring alignment with customer needs while remaining focused on the broader vision.
Deep dives
Build a product that speaks for itself
To stand out in a crowded space, the product needs to be excellent and deliver value that speaks for itself. By creating an excellent experience and product, it will differentiate itself from competitors.
Keep revisiting the vision and goals
Regularly revisit and check the product's vision and goals. Ensure that the product's direction aligns with the needs and wants of the customers while remaining focused on the broader vision.
Listen and co-create with stakeholders
Involve multiple stakeholders in the product development process and co-create the product vision. By listening to input from various perspectives, a more well-rounded and valuable product can be created.
Position yourself based on value creation and usability
Position the product by emphasizing its value creation and usability. Focus on solving specific pain points for customers and highlight how the product stands out from competitors in terms of ease of use and value it brings.
In this episode, we speak with Jarek Owczarek, CPO & Founder, Contractbook, the software company that enables small and medium-sized businesses in more than 75 countries to manage the entire lifecycle of their contracts in a single, fully automated flow.
We talk with Jarek about what it means to operate in a crowded space, particularly from a product perspective, and some of the themes that we address are:
- Is crowded space a bad or a good thing
- What role does the vision play when building a product in a crowded space
- What is the role and influence of the customer
- What can and should you do to stand out from a product perspective
These are some of the many topics we address with Jarek about what you can do to stand out among the crowd. Tune in to listen to the full episode.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode