The SaaSiest Podcast

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning. We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions: - If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

In this episode, we speak with Patrick Olsson, CEO, Findity, the white-label expense management platform that is growing strong together with strategic partners. We talk with Patrick about what it means to run an organization with a white-label offering. Topics that are being addressed in this episode are:   - What is a white-label offering - What are the characteristics of an organizational structure to support a white-label GTM motion - How does one work with partners, split of responsibilities, and revenue - What are the keys to success in a white-label strategy - What are the main benefits and challenges with this strategy  These are some of the many topics we address with Patrick, tune in to learn from his experience of how to run a successful white-label first offering!

In this episode, we speak with Rasmus Holst, CEO, LMS365 the learning platform built into Microsoft 365 and Microsoft Teams with millions of users in 60+ countries worldwide. We talk with Rasmus about raising funds in times of recession. Topics that are being addressed in this episode are:   - What's the process like raising now compared to the past - Who are the key stakeholders internally  - How do you vet investors, what are the red flags - All in on Plan A or do you entertain multiple options in parallel  These are some of the many topics we address with Rasmus, tune in to learn from his experience of raising funds on 7 different occasions, both in good and bad times. 

In this episode, we speak with Morten Klank, CEO, Bizbrains, the B2B integration cockpit, built to help your business manage all the processes connected to EDI/API – with minimal impact on your IT department, minus the need for a VANs partner (Value Added Network Service partner). We talk with Morten about the first 3 months of a newly appointed CEO, and the events that take place during that period. Topics that are being addressed in this episode are:   - Pre-start, interview on the first day in the office - Expectations vs reality - where is the difference - How fast do you go from continuing as is, to implementing "your ways" - How's the level of interaction with founders and employees These are some of the many topics we address with Morten, tune in to learn from his experience on what the first 3 months of a newly appointed CEO can look like! 

In this episode, we speak with Mikkel Drucker, CEO, Netigate, the feedback platform for professionals, helping companies keep a finger on the pulse of their customers and employees. We talk with Mikkel about what it is like to be working with a Private Equity fund as the main owner. Topics that are being addressed in this episode are: - How would one define a PE - What are the differences to other "types" of investors - What are the pros and cons from an operator's perspective - What makes for a good PE - how do you know it is a match These are some of the many topics we address with Mikkel, tune in to learn from his experience on what working in a PE-owned structure can look like.

In this episode, we speak with Mats Klaar, CEO of Viedoc, the software that helps to modernize clinical research so that necessary treatments can reach the people who need them faster. We talk with Mats about what needs to be considered when releasing new product offerings, simultaneously across the globe, where customer expectations may vary. Topics that are being addressed in this episode are: - Timing: MVP release vs Bug-free production-ready release - Risk vs Rewards of the different approaches - How do expectations vary in different business cultures - How does that affect your external communication These are some of the many topics we address with Mats, tune in to learn from his experience on how to manage communication with the market when operating across the globe!

In this episode, we speak with Christoffer Vikersveen Herheim, CEO & Co-Founder, Optio the software that helps businesses incentivize employees, manage equity, stay compliant, and report costs with withing one solution. We talk with Christoffer about the importance of mastering your cashflow management to fuel growth. Topics that are being addressed in this episode are: - Cashflow management in the early days as bootstrapped - How should contracts be structured for maximum effect - When can you vs should you invoice - How does your cashflow management today define future investments - What role does consulting play These are some of the many topics we address with Christoffer, tune in to learn from his experience on how to build a strong global team to meet global demand.

In this episode, we speak with Shameek Ghosh, CEO & Co-Founder, Trustrace the software that empowers brands and suppliers worldwide to standardize how supply chain and material traceability data is captured, digitized, and shared. We talk with Shameek about what it means to build a company with a truly global mindset. Topics that are being addressed in this episode are: - What does having a global mindset mean - How do you leverage local cultural differences  - What are the challenges of having a team spread out in the world - What is the role of the leaders in a global setup  - What is the role of partners in all of this These are some of the many topics we address with Shameek, tune in to learn from his experience on how to build a strong global team to meet global demand.

In this episode, we speak with Emil Sjödin, CEO & Co-Founder, Refined the software that turns Confluence and Jira into custom intranets, documentation sites, support desks, and more—no code required.  We talk with Emil about what it means to build a 10+m ARR company where your offering solely lives in one ecosystem, in this case, Atlassian. Topics that are being addressed in this episode are: - Why chose to operate solely in one existing ecosystem - Pros and cons - How does this affect product development - How does it affect sales - What is the role of partners in all of this These are some of the many topics we address with Emil, tune in to learn from his experience on how to build a fast-growing and profitable company by leveraging the power of an existing software ecosystem.

In this episode, we speak with Jakob Lunøe, CEO, Delogue the PLM platform for product development for the fashion industry with users in 60+ countries. We talk with Jacob about transitioning an organization from an "all hands on deck" mentality into more of a specialized role and responsibility-driven organization. Topics that are being addressed in this episode are: - Why do you need to make this transition  - What are the signs that confirm the timing is right to do it now - What are the common risks in making this transition - What role do the leaders play in this - How do you work with trust and mindset change These are some of the many topics we address with Jakob, tune in to learn from his experience on how to evolve into an organization from an all-hands-on-deck mentality to an operating model with more specialized and distinct teams and roles.