In this episode, we speak with Giles Whiting, COO & MD, Forsta, the HX (Human Experience Platform) that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. We talk with Giles about his views on why many European B2B SaaS companies fail with their sales efforts in the US and discuss the following themes: - Is there such a thing as global Product-Market fit - Do you have access to the right talent to take on the US - US is pay to play, do you have the necessary funds to sustain - Do you have a game plan that is solid enough These are some of the many topics we address with Giles and what you can do to overcome these challenges to ensure you set yourself up for success. Tune in to listen to Giles's advice on taking your business to the States, and doing so successfully!

Joel Hellermark, CEO of Sana, discusses how organizational structure can be a competitive advantage. Topics include different operating models, future SaaS company models, personalized learning with AI, cadence models for strategy execution, strategic structuring in SaaS companies, and future plans for Sana's expansion.

In this episode, we speak with Niclas Ramon Staberg, Operating Advisor, Verdane the specialist growth equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe to help them reach the next stage of international growth. We talk with Niclas about the new concept of Earned Growth that is gaining momentum in the B2B SaaS space -  here are some of the questions that are addressed in this episode:  - What is Earned Growth Rate and why does it matter - What is Customer Referral Value - How do you activate customers to be referrals - Which are the key metrics to monitor in this process - What special needs are put on the organization to be successful with this These are some of the many topics we address with Niclas, tune in to listen to how the process of Earned Growth is vital for continued and scalable revenue growth.

In this episode, we speak with Tine Karlsen, CEO & Co-Founder, Vev the fast-growing SaaS design platform for professional organizations to create and launch unique web experiences, headquartered in Norway! We talk with Tine about how their Go-To-Market method is a marriage of two motions, hands-on Large Enterprise Sales led motion with a PLG element to it. Some of the questions that are addressed in this episode are:  - Why can it be relevant to combine PLG with a more traditional Enterprise sales type of approach - How do you make sure these two motions complement each other - How do you define key activation moments, and where is the handover done to sales - What requirements does this combination put on the org and product These are some of the many topics we address with Tine, tune in to listen to how she's combining Enterprise Sales and PLG motion to improve the buying experience for their customers.

In this final episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to talk about the Growth & Moat phase! We talk to Mikael Johnsson Co-Founder and General Partner, Oxx, and Fredrik Skantze, CEO, Funnel on some of the following topics: - What defines the Growth & Moat phase? How is it defined? - What are the characteristics of a company entering the Moat and Growth stage? - How does the CEO's role & focus change in this phase? - What does a good Moat look like? - What are the key metrics in this phase? Tune in to listen in on how you build your moat over time to cement a unique position in your particular domain!

In this episode, we speak with Alexandra Sevelius, CMO, OneiO, a cloud-native integration service provider connecting people, processes, and tools, headquartered in Finland. We talk with Alexandra about some of the differences as well as similarities of running marketing for a HyperScale vs an Early SaaS organization, and specifically about: - How do you define priorities in small vs big marketing operations - How do you scale a marketing team from startup to scaleup - What are the main differences in key operations between smaller vs bigger marketing operations - What can smaller marketing organizations learn from the ones running big well funded operations These are some of the many topics we address with Alexandra, tune in to listen to how she takes the learnings from running a big, well-funded marketing operation to a startup setup where she now builds from the ground up.

In this episode, we speak with Anna Bloth Karling, CEO & Founder, Zebrain, the SaaS coaching and people development platform for next-generation SaaS companies! We talk with Anna about why incorporating structured coaching is more strategic than ever, and specifically about: - What is the true role of a coach, and what makes a good coach - How does a coach complement a direct line manager - How do you know what type of coaches you may need for your people - What are some of the best coaching methods in use today - Which tools and forums are best to enable good coaching practice These are some of the many topics we address with Anna, tune in to get her to take on why coaching is key to fueling growth in your business in 2023!

In this episode, we speak with Ingrid Ødegaard, VP Product, IndyRiot the next-generation Community platform that allows you to create your own public or private space! We talk with Ingrid about Product Strategy and, specifically about: - What is Product Strategy - Who owns the Product Strategy vs who should be involved - How do you incorporate flexibility in a Product Strategy - Which tools and processes are necessary to have in place These are some of the many topics we address with Ingrid, tune in to get her to take on Product Strategy and why it matters to your business!

In this episode we speak with, Lisa Kruse, Founder, Holy Comms the Marketing as a Service agency working to elevate SaaS companies' communication and PR efforts in the public market. We talk with Lisa about what B2B SaaS marketers should be ready for in 2023, specifically about: - How is the downturn in the economy affecting marketing teams - What are some changes you foresee in the way marketers operate - How does this affect the individual marketer and the skillset needed to succeed in 2023 - Which channels should you consider doubling down on going forward - How do you stand out in a world full of noise These are some of the questions Lisa addresses, tune in to leverage her top 3 tips for marketing in 2023!

In this episode we speak with, Alex Farmer, CCO, Nezasa, the industry-leading software provider to travel brands for automated trip planning, fulfillment, personalization, and optimization. We talk with Alex about leveraging Community-Led growth for high-touch customers, specifically about: - What you need to be aware of when building a community around a high-touch sales process  - What is it in for the customer, what is their incentive to participate  - How do you secure engagement - Which are the key elements you need to cater to when starting your community initiative - How does resource allocation look internally, who is needed to do what These are some of the questions Alex addresses, tune in to leverage his lessons and his top 3 tips, relevant for anyone building a community now for high-touch customers.