The SaaSiest Podcast

In this episode, we speak with Stine Mangor Tornmark, CEO & Co-founder, Openli, the compliance platform that helps its customers scale their privacy efforts and get on top of their vendors. We talk with Stine about how she one day had an epiphany, while in the audience at SaaSiest, to do Community-Led growth, and how that changed everything! Topics that are being addressed in this episode are:   - What is the definition of Community-Led growth  - How do you know if this is the right approach for your business - What is the process of vetting members - How do you ensure continuous engagement - How is an organization impacted when moving to a Community-Led approach These are some of the many topics we address with Stine, tune in to learn from her experience in scaling fast in a niche space via Community-Led growth.

In this episode, we speak with Hélène Hulthin Hagnéré, Founder, SCHHH, a Customer Success consultancy supporting organizations to transform their CS journey. We talk with Hélène about all things CS and specifically Win-backs! Topics that are being addressed in this episode are:   - What is a win-back - Why would you not want to save customers - How do you recommend setting up a CS org for best throughput - Shall CSMs have a revenue quota - What is the main CS KPI to track - Is CS closer allied with product or sales These are some of the many topics we address with Hélène, tune in to learn from her experience in scaling and running efficient CS organizations over the past 15 years.

In this episode, we speak with Katrine Rasmussen, CMO, Pixelz, a post-production platform for brands, retailers, and photo studios across the globe. Combining AI, automation, and the skills of photo retouchers, they are helping some of the world's most renowned brands get images on-site faster  We talk with Katrine about the role of Event Marketing in your ABM strategy. Topics that are being addressed in this episode are:   - What is ABM?  - What is Event Marketing - How do these play together? - How do you measure the success of these initiatives - How is ROI calculated on an event These are some of the many topics we address with Katrine, tune in to learn from her experience on Event Marketing and how that is an integral part of your ABM strategy when done right.

In this episode, we speak with Linda Souza, Founder, 42muses, the marketing leader and GTM advisor with over 20 years of experience building and scaling high-growth tech startups from seed to exit. We talk with Linda about how brand archetypes and how they impact the operations of a SaaS company. Topics that are being addressed in this episode are:   - What are brand archetypes - Do they really impact the business or is it just marketing fluff - How can companies figure out what their archetype is - What different types could be applicable to B2B SaaS companies - How do you execute on a brand archetype These are some of the many topics we address with Linda, tune in to learn from her experience of the process of finding your brand archetype and how you execute on it. This is a must listen to all the company leaders and marketing professionals out there, find your brand's personality and make the most of it.

In this episode, we speak with Vigleik Takle, CEO, Simployer, the all-in-one HR tech platform with more than 15000 customers serving over 1.2m users.  We talk with Vigleik about how companies can avoid missing the opportunity to enable and maximize the potential of their existing pool of staff, rather than just focusing on developing new hires. Topics that are being addressed in this episode are:   - Why does this oversight at all take place - How do you in practice and over time make sure to support staff to reach their full potential - What is the role of the leaders in an organization like this - What are some key characteristics of an organization that is successful with its people development programs - Do's and don'ts These are some of the many topics we address with Vigleik, tune in to learn from his experience of what it really takes to build an organization where staff is catered to and supported to reach their full potential.

In this episode, we speak with Karl-Fredrik Lund, CEO, Papirfly Group, the all-in-one brand management platform that empowers everyone working within your business to create brand-perfect collateral, using pre-approved templating aligned to brand guidelines. We talk with Karl-Fredrik about the real work that happens after the M&A contracts are signed. Topics that are being addressed in this episode are:   - What are underlying good reasons to even do M&A - What are the practical aspects of an M&A process - What happens after the transaction is closed - How to handle the critical 3 C's in this process: Communication / Culture Integration /Change management - How does an M&A process affect a CEO in terms of time and energy consumed These are some of the many topics we address with Karl-Fredrik, tune in to learn from his experience of what it really takes to be successful with M&A.

In this episode, we speak with Sigrún Gunnhildardóttir, CPO, AGR, the demand and supply chain software out of Iceland helping businesses manage their supply chain. We talk with Sigrún about the process and the transition, going from On-Prem to SaaS, particularly from a product perspective. Topics that are being addressed in this episode are:   - What are the driving factors in this decision  - How do you balance uplifting the existing code base vs creating something from scratch - What have been the most challenging parts in this transition, and how have they been handled - What effects did this have short-term and long-term on the organization These are some of the many topics we address with Sigrún, tune in to learn from his experience of merging two fierce competitors into a strong & dominant player. 

In this episode, we speak with Viktor Underwood, CEO, Quickchannel, the all-in video platform for streaming, recording, and web-tv solutions. The solutions offer organizations to create, record, manage, and stream videos such as educational material, seminars, meetings, company events, or internal- and external presentations We talk with Viktor about the process of merging with your competitor, from first touch to full operational efficiency as one new unit. Topics that are being addressed in this episode are:   - How is this process initiated considering you are competitors  - How does a due diligence process happen in this type of process, knowing there is added risk of exposure - What has been the process of merging the businesses  - What have been the most challenging and time-consuming elements of the merger These are some of the many topics we address with Viktor, tune in to learn from his experience of merging two fierce competitors into a strong & dominant player. 

In this episode, we speak with Uku Tomikas, CEO,  Messente Communications, the messaging API platform. Through secure, global messaging and two-factor authentication, Messente connects businesses to people across the globe spanning over 190 countries. We talk with Uku about how some of the practices used in the military forces to organize and lead teams can be applicable to the SaaS world as well. Topics that are being addressed in this episode are:   - The vision and understanding of assignments are key to driving success - Communication management in an up and downstream process - The importance of having scenario planning and having a plan A and B in place - Leadership is all about keeping it simple These are some of the many topics we address with Uku, tune in to learn from his experience of running a successful and profitable SaaS company while leveraging his learnings from his military career. 

In this episode, we speak with Sigbjørn Nome, CEO & Co-Founder,  Ignite Procurement the Procurement solution, that helps mid-market and large enterprises automate procurement analytics and insights in a way that enables them to control costs while keeping their supplier base sustainable and compliant. We talk with Sigbjørn about leveraging Direct Sales, Partner Sales, and PLG simultaneously. Topics that are being addressed in this episode are:   - Why use different motions vs doubling down on one - Are some more suitable in some scenarios than others - How does this affect the organization and resource allocation - How does it affect the product These are some of the many topics we address with Sigbjørn, tune in to learn from his experience of running multiple GTM motions in a multiproduct SaaS company.