In this episode, we speak with Linda Souza, Founder, 42muses, the marketing leader and GTM advisor with over 20 years of experience building and scaling high-growth tech startups from seed to exit.

We talk with Linda about how brand archetypes and how they impact the operations of a SaaS company. Topics that are being addressed in this episode are:  

- What are brand archetypes
- Do they really impact the business or is it just marketing fluff
- How can companies figure out what their archetype is
- What different types could be applicable to B2B SaaS companies
- How do you execute on a brand archetype

These are some of the many topics we address with Linda, tune in to learn from her experience of the process of finding your brand archetype and how you execute on it. This is a must listen to all the company leaders and marketing professionals out there, find your brand's personality and make the most of it.