In this episode, we speak with Mats Klaar, CEO of Viedoc, the software that helps to modernize clinical research so that necessary treatments can reach the people who need them faster.

We talk with Mats about what needs to be considered when releasing new product offerings, simultaneously across the globe, where customer expectations may vary. Topics that are being addressed in this episode are:

- Timing: MVP release vs Bug-free production-ready release
- Risk vs Rewards of the different approaches
- How do expectations vary in different business cultures
- How does that affect your external communication

These are some of the many topics we address with Mats, tune in to learn from his experience on how to manage communication with the market when operating across the globe!