

69. Joel Hellermark, CEO & Founder, Sana – Organizational structure as a competitive advantage!
Feb 8, 2023
Joel Hellermark, CEO of Sana, discusses how organizational structure can be a competitive advantage. Topics include different operating models, future SaaS company models, personalized learning with AI, cadence models for strategy execution, strategic structuring in SaaS companies, and future plans for Sana's expansion.
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SANA Founded To Solve Learning At Scale
- Joel founded SANA to apply AI to learning because learning is a meta-problem that unlocks other outcomes.
- SANA focuses on adaptive, collaborative learning and live interactive sessions for real workplace use cases.
Cold-Calling Investors As A Teenager
- As a teenager Joel cold-called investors and actually got responses from high-profile people.
- Cold outreach led to meetings and early support that helped him later raise funding.
Operating Model Is Structure + Cadence
- An operating model is a pair of structure and cadence that together enable execution.
- Structure organizes teams around tactical goals and cadence determines planning and follow-up rhythm.