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The SaaSiest Podcast
75. Urban Bucht, CEO, Hypergene - Your GTM and Pricing is a living element that requires catering to continuously!
Mar 14, 2023
Urban Bucht, CEO of Hypergene, discusses the importance of pricing and GTM strategies, including customizing pricing for different verticals and regions. Also addresses the role of partners and the need for aligning goals and measurements within a company's leadership team.
42:44
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Quick takeaways
- Align pricing with customer value to maximize opportunities and reflect what drives value for customers.
- Build an aligned go-to-market process where all functions work together towards common goals and consider the customer journey to attract, engage, and convert customers.
Deep dives
Understanding the value for customers in pricing
Ullwambuk, the CEO at HyperG, discusses the importance of aligning pricing with customer value. He emphasizes the need to understand what drives value for customers and to reflect that in the pricing strategy. He also mentions the challenge of pricing in the public sector, where fixed contracts add complexity. HyperG is currently finalizing a pricing project to adjust pricing and maximize opportunities to win and expand.
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Discover
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