Urban Bucht's Background and Experience in the Software Industry

In this episode, we speak with Urban Bucht, CEO, Hypergene the SaaS that helps to streamline budgeting and forecasting processes.

We talk with Urban about how to actively work with Pricing & GTM as part of the Revenue Agenda. Topics that are being addressed in this episode are:

- Who owns the pricing 
- How frequently does your pricing plan need to be updated
- What about having different pricing for different verticals or regions, good or bad
- What makes up a strong and efficient internal GTM function
- Where do partners come into play in all of this

These are some of the many topics we address with Urban, tune in to learn from his experience no actively working with pricing and efficient GTM processes.