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20min chapter
75. Urban Bucht, CEO, Hypergene - Your GTM and Pricing is a living element that requires catering to continuously!
The SaaSiest Podcast
Importance of Aligning Goals and Measurements
The chapter focuses on the importance of aligning goals and measurements within a company's leadership team, emphasizing the need for clear targets, defined roles, and effective handovers between departments. It also discusses the measurement of marketing and sales leaders on ARR (Annual Recurring Revenue) instead of individual contributors and mentions the importance of commission and rewards for individual contributors.
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