The Marketer's Journey

In this bonus episode of the Content Experience Show, Jay Baer presents a special preview of the audiobook for Talk Triggers. Buy Talk Triggers here!

Joseph DiDomizio, Director of Digital Communications in University Advancement at University at Buffalo, joins the Content Experience Show to discuss customer advocacy built on emotional connections.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How emotional connections encourage customer retention How to build a sense of belonging with your customers How to conduct effective surveys to understand your audience better Why there isn’t as much competition in higher education   Resources Talk Triggers University at Buffalo   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Nate Skinner, Vice President of Product Marketing at Pardot, joins the Content Experience Show to discuss creating memories as the foundation for customer loyalty.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to keep many teams with individual goals aligned within a large company How to turn current trends and data into experiences for your customers Why artificial intelligence has become crucial for analytics Why customer loyalty is built on memories   Resources Content Experience Report Talk Triggers Pardot   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Andrew Davis, keynote speaker and best-selling author, joins the Content Experience Show to discuss holding attention and inspiring audiences with curiosity gaps.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How effective content brings value beyond the initial ROI How to capture and hold people’s attention How curiosity gaps keep your audience coming back for more How to create an “implied call to action”   Resources TechSmith Andrew Davis Visit contentexperienceshow.com for more insights from your favorite content marketers.

Amy Rushia, Digital Experience Manager at Isagenix, joins the Content Experience Show to discuss creating meaningful content for a global audience.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How content creation works for a global food brand How to coordinate multiple teams in a complex content system How to effectively connect with a global audience How to develop governance over multiple regional teams   Resources Conex 2018 Isagenix   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Paige Gerber, Director of Content Experience at Uberflip, joins the Content Experience Show to discuss measuring ROI on the content experience.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why content experience is far more than a buzzword How to measure ROI on the content experience Why good content should be utilized in multiple areas How to use a call to action to enhance the customer journey How AI can help personalize the customer journey   Resources TechSmith Conex 2018 The Content Experience Report   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Andi Robbins, Integration Director at Riester, joins the Content Experience Show to discuss account managers and ways to collaborate effectively on content.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to lead by being a part of the conversation How to work collaboratively between content strategists and account managers Tips for effectively selling content How to approach strategy change with a client How to create better content   Resources Conex 2018 Riester   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Michelle Cirocco, Head of Global Marketing at Televerde, joins the Content Experience Show to discuss ABM strategy and transitioning to account-based selling.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why everyone is ultimately responsible for sales Why sales and marketing have to work collaboratively How content plays a crucial role in a successful account based marketing strategy How to create “snackable content” How to transition from account based marketing to account based selling   Resources ICUC Conex 2018 Televerde   Visit contentexperienceshow.com for more insights from your favorite content marketers.

Zontee Hou, Sr. Strategist at Convince & Convert, and Daniel Sendecki, Director of Brand & Creative at Uberflip, join the Content Experience Show to discuss a holistic content experience and the upcoming Conex 2018 conference.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How the Uberflip Experience became Conex How to balance value for the audience with value for the customer when presenting a conference Why content is no longer standalone, but is the backbone of marketing What speakers to watch for at Conex 2018 Why there is no distinction between a B2B and a B2C content experience   Resources ICUC Conex 2018 Convince & Convert Uberflip   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Chris Moody, Head of Global Content Marketing at Cheetah Digital, joins the Content Experience Show to discuss balancing lead gen with brand building in the content department.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to set up a content department in an already established business How to balance brand building and lead gen within the content department Why branding and demand gen must work hand in hand   Resources ICUC Conex 2018 Cheetah Digital   Visit ContentProsPodcast.com for more insights from your favorite content marketers.