CONEX S9: Why Content Experience Makes the Customer Journey Better

Paige Gerber, Director of Content Experience at Uberflip, joins the Content Experience Show to discuss measuring ROI on the content experience.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• Why content experience is far more than a buzzword
• How to measure ROI on the content experience
• Why good content should be utilized in multiple areas
• How to use a call to action to enhance the customer journey
• How AI can help personalize the customer journey

 

Resources

• TechSmith
• Conex 2018
• The Content Experience Report

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.