CONEX S9: Why Content Experience Is the Backbone of Marketing

Zontee Hou, Sr. Strategist at Convince & Convert, and Daniel Sendecki, Director of Brand & Creative at Uberflip, join the Content Experience Show to discuss a holistic content experience and the upcoming Conex 2018 conference.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How the Uberflip Experience became Conex
• How to balance value for the audience with value for the customer when presenting a conference
• Why content is no longer standalone, but is the backbone of marketing
• What speakers to watch for at Conex 2018
• Why there is no distinction between a B2B and a B2C content experience

 

Resources

• ICUC
• Conex 2018
• Convince & Convert
• Uberflip

 

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