The Marketer's Journey

Chris Sietsema, Digital Marketing Consultant at Teach to Fish Digital, and Chris Book, Managing Partner at Metrics Agency, join the Content Experience Show to discuss solutions to measuring content and why creators should hold the responsibility.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why effectively measuring content is a persistent problem Why content should be analyzed based on the stage of the funnel in which it is intended How to approach content from a leadership position Who should be in charge of measuring content What main factors to consider when measuring content Why content creators should be responsible for measuring their own content   Resources Uberflip Convince & Convert Teach to Fish Digital Metrics Agency Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Susan Baier, Head Honcho at Audience Audit, joins the Content Experience Show to discuss better audience segmentation through attitudinal personas.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to find meaningful information for segmentation How to conduct research to build attitudinal personas How to balance “deep dives” with archetypal personas Why typical demographic information is ineffective for segmentation   Resources Uberflip Convince & Convert Audience Audit Satan: His Psychotherapy and Cure by the Unfortunate Dr. Kassler   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why content strategy is separate but complementary to content marketing Why Aha Media started the November Writing Challenge Why you should read your writing out loud Why content is the most critical component of the user experience Why your content should use “plain language”   Resources Convince & Convert Aha Media Group   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Randy Frisch, Co-Founder, CMO, and President at Uberflip, and Anna Hrach, Strategist at Convince & Convert, discuss some of the big questions plaguing marketers today in this special episode of the Content Experience Show.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Will IGTV change the way video is viewed online forever? Should you gate your content? What is better: a blog, content hub, or a resource center? Is there a real value in Instagram influencers? Should companies have an experience manager position? How do you approach marketing to millennials? Are Super Bowl commercials valuable? Should marketers focus more on inbound or account-based marketing? How is storytelling evolving? Is voice search the next big thing?   Resources ICUC Uberflip Convince & Convert   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Bumper Carroll, VP of Creative at Second City Works, joins the Content Experience Show to discuss comedy in marketing and creating a risk-friendly environment.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to develop an environment that fosters creativity Why comedy must be truthful to be funny How to connect with your audience through comedy in marketing How to propose a culture change to your team   Resources TechSmith Second City Works Bumper Carroll   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Charlie Lynch, Global Director of Digital Engagement at Franklin Covey, joins the Content Experience Show to discuss project planning and choosing the right business technology.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How Franklin Covey adds value to their online presence Why you should invest in people before business technology How to develop a project plan How to avoid being oversold on features you don’t need   Resources ICUC Franklin Covey   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Chris Savage, Co-Founder and CEO of Wistia, joins the Content Experience Show to discuss Wistia’s “1, 10, 100” project and how they’ve embraced risk.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How Wistia approached the 1, 10, 100 project How to evaluate when to sell a business How Wistia chose to buy out angel investors   Resources Uberflip Convince & Convert CoSchedule   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Corinne Sklar, CMO at Bluewolf, joins the Content Experience Show to discuss team alignment and how to foster innovation within your teams.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Three principles for successful team alignment Why you have to look past the data to understand your customers Why it is important to have a central strategy for customer experience What major trends have been shown through the annual State of Salesforce report   Resources The Content Experience Report Convince & Convert CoSchedule The Complete Guide to Creating Customers With Word of Mouth   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Jay Acunzo, Founder of Unthinkable Media and author of Break the Wheel, joins the Content Experience Show to discuss best practices and when to buck the trend.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why “best practices” are not always the way to go How to choose what’s best for your business rather than just following the trend Why “Break the Wheel” is not about simply bucking the trend Why best practices should be viewed as more of a starting point rather than a rule   Resources Uberflip CoSchedule Talk Triggers Break the Wheel   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Jay Baer, Founder of Convince & Convert, and Daniel Lemin, Co-Founder of Selectivor, join the Content Experience Show as co-authors to discuss their new book Talk Triggers and giving customers something they don’t expect.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why word of mouth is so important How to create an effective talk trigger Why you should strategize your talk triggers How to avoid being gimmicky   Resources Talk Triggers CoSchedule   Visit contentexperienceshow.com for more insights from your favorite content marketers.