Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing.
Special thanks to our sponsors:
In This Episode
- Why content strategy is separate but complementary to content marketing
- Why Aha Media started the November Writing Challenge
- Why you should read your writing out loud
- Why content is the most critical component of the user experience
- Why your content should use “plain language”
Resources
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