CONEX S10: How to Solve the Problem of Measuring Content

Chris Sietsema, Digital Marketing Consultant at Teach to Fish Digital, and Chris Book, Managing Partner at Metrics Agency, join the Content Experience Show to discuss solutions to measuring content and why creators should hold the responsibility.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• Why effectively measuring content is a persistent problem
• Why content should be analyzed based on the stage of the funnel in which it is intended
• How to approach content from a leadership position
• Who should be in charge of measuring content
• What main factors to consider when measuring content
• Why content creators should be responsible for measuring their own content

 

Resources

• Uberflip
• Convince & Convert
• Teach to Fish Digital
• Metrics Agency

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